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Social Media in Live Events project (#sotonsmile) presentation from work carried out at the #caasoton conference. Given at the PLE conference, Portugal, 12/07/12 (#pleconf), alongside @lisaharris. With @graemeearl Delicious stack here: http://delicious.com/nicoleebeale
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Building personal learning networks through event-based social media: a case study of the SMiLE project
PLE Conference, July 2012
Nicole Beale, Lisa Harris, Graeme Earl@nicoleebeale @lisaharris
@graemeearl
Presentation plan
• How we collected the data• Early findings– Implications for the development of learning
communities• Networking and building ties• Subject knowledge
– Ethical issues– Next steps
The Team
#caasoton
• Project details are available from the Digital Economy USRG website
• 13,000 tweets using the #caasoton hashtag• 430 photos on Flickr • Our Vimeo videos have been viewed over 2,100 times, with
viewers from 47 countries. • Nearly half of the 450 conference delegates used #caasoton
on Twitter before, during, or after the event • 70 people registered as ‘virtual attendees’ with some 20
additional twitter users joining in the conversations at random• The CAA Conference website has a round up of social media
activity
Defining ‘Content’
Understanding the data
Implications for the PLE: networking and building ties
• social media allowed people to ‘meet’ others that they would not have had time to meet if those tools were not being so extensively supported
• circles of contacts were strengthened and extended through conversations occurring on Twitter around a common topic
• they had identified new contacts with whom a connection was not apparent before engaging with their social media user profiles
• it provided a way to find out more about delegates who were at the conference, in order for new possibilities for connections to be explored
• increased interest in sessions being run at the conference therefore broadening the group of participants,
Implications for the PLE: subject knowledge
• Twitter provided a safe environment to ask ‘silly’ questions that delegates would not be comfortable asking F2F
• A platform for conversations between individuals who were not together physically (because of differing interests)
• Online interactions made the subject matter more accessible for newcomers to archaeological computing
• Gaining ideas of topics that others found interesting• Additional tools and resources were referred to and linked to • Social media provided opportunities to follow up things that
were happening at the event and therefore lead to the discovery of further information, more quickly
• Individuals could identify relevant sessions and attend the most useful parts of the conference
Challenges
• “If you have no social media account you are no one...”• “I think just looking at the twitter stream gives a
skewed idea of what people really think is interesting or noteworthy.”
• “It was hard to follow since so much posting was going on. I also felt like some folks were tweeting at the expense of hearing the presentations or discussion effectively.”
• “…. I just think people aren't good at multi-tasking even though they think they are.”
Ethical issues
• Securing permissions - where are the public/private boundaries?
• relationship between making thoughts public (i.e. tweeting) and making broader interconnected narratives and opinions public (i.e. via data mining of tweets)
• Should social media data be archived, and how?
Next steps
• we are exploring possibilities for a University-wide system or procedure for archiving tweets.
• investigating new ways of expressing context through mechanisms such as timelines and network visualisations
• Code of conduct for ethical storage and curation of social media (with Oxford E-research Centre)
• Case study for JISC Datapool project
Questions for you
• One of our delegates said: “At least before twitter I could dwell in blissful ignorance of all the cool pertinent stuff I was missing”
Any comments on this?