Social Media Marketing For Financial Advisors

Prasant NaiduFounder- lighthouseinsights.in

Is Your Objective Clear?

So How Many Social Media A/C’s?

Social Media Marketing Tips

• Find where are your customers

• Don’t open 10 accounts• Don’t follow your

competitor• Start small and then

grow BIG

I have done all Now What?

Facebook Engagement• Stick to your Objective• Genuine Content• Mix Content• Pictures Speak More• Respond don’t Ignore• Appreciate Your Fans• Be Regular but don’t

Spam• Facebook Guidelines

Facebook Apps• Landing Page-ShortStack• Appreciating Fans-

Booshaka • YouTube Videos-

Involver• HyperAlerts,

AllFacebookStats.com• Manual & Minimal Is

better

Facebook Common Mistakes• Inconsistent• Info page empty• Sharing only Links• Landing page clueless• Not responding• Wall is Blog Roll• Too many Facebook tabs• No clue of guidelines

Reliance Mutual Fund-FB

Kotak Securities-FB

Twitter Engagement• Connect• Listen• Converse & Engage• Share & Recommend

content• Smart Hashtags• Time well and don’t spam• Be What You are• Don’t be a Salesman

Twitter Common Mistakes

• Incomplete Bio• Re-tweet parrot• All about ‘I’• Not regular• Spamming with links• Cry baby• You post too much in short

time

Twitter Apps

Purpose Apps

1. Connecting Followerwonk, Twellow, Twitter Search

2. Managing Hootsuite, Tweetdeck, Grabinbox

3. Follower Stats TwitterCounter

4. Hashtag Stats TweetReach

5. Automating Buffer

6. Others Commun.it, Twitter Lists, Engag.io

Reliance_MF - Twitter

LinkedIn Company Page

• Complete Your Company Page

• Build Followers• Interesting & Helpful

Updates• List Your Products &

Services• Monitor

LinkedIn Groups

• Objective• Personal Touch• Some Rules• Be Active• Appreciate & Monitor• Sub-Groups• LinkedIn Polls

• Community important not network• Quality of posts matter not number• Human touch matters than apps• Conversation important than likes• Have Patience

Be Human and Humans Will Talk…

Prasant NaiduFounder - Lighthouse Insights

@LHInsights