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Social Media Workshop
Welcome!
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Social Media Workshop
Schedule
Time Session10:00 Social Media Orientation11:00 Tea Break11:15 Using Facebook for Business
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11:15 Using Facebook for Business1:00 Lunch2:00 Using Twitter for Business3:30 Tea Break3:45 Using Linkedin for Networking5:00 Q & A
What is “Social Media”?
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What is “Social Media”?
We’ll answer this in two parts• What is “Media”?• What type of Media qualifies as “Social
Media”?
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What is Media?• Media is about Publishing&Distributing
content– One set of people publish content– And another set of people read that content
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• Media is about Publishing&Distributingcontent– One set of people publish content– And another set of people read that content
Media
Who publish Content in Media?• Editors
– A select group of people– Mostly employed by the platform
• Users– Act out of their own will– Not controlled by the platform
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• Editors– A select group of people– Mostly employed by the platform
• Users– Act out of their own will– Not controlled by the platform
Media where User GeneratedContent Dominates is Social
Media
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Media where User GeneratedContent Dominates is Social
MediaEditorial Content User Generated Content
Editorial Media: TheNewspapers
www.digitalvidya.com© Digital VidyaEditorial Content User Generated Content
Social Media: Facebook
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Social Media: Blogging Platform
www.digitalvidya.com© Digital VidyaEditorial Content User Generated Content
Editorial Media: Blog
www.digitalvidya.com© Digital VidyaEditorial Content User Generated Content
100s of Social Media Channels• Social Networks• Content Sharing Sites• Social Games• Discussion Forums• …
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• Social Networks• Content Sharing Sites• Social Games• Discussion Forums• …
Social Media usage in Industry
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Social Media usage in Industry
What is so special about“Social Media”?
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What is so special about“Social Media”?
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ReachReach InteractionInteraction ResultsResults
Basic fundamentals of using itsuccessfully
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Basic fundamentals of using itsuccessfully
V RisibilityAre you visible to your target audience? elevancy
Are you relevant? (Platform, Message & Time)
Digital Marketing in 3 Words
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R
C
isibilityAre you visible to your target audience?
redibilityWill your Target Audience trust you?
elevancy
Are you relevant? (Platform, Message & Time)
Kogi Korean BBQ Taco Truck
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Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
Blendtec ‘Will iPhone Blend?’
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A Video can ruin the brand build overdecades
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Costed them 50m US$
Cisco - “IPv6: Are You Ready?”
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50,000+ views in 1st 3 months, 120,000+ Blog views
Key Takeaways• Social Media is where user generated
content dominates• Social Media offers Reach&Interaction• Success Campaign on Social Media has
Visibility, Relevancy&Credibility
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• Social Media is where user generatedcontent dominates
• Social Media offers Reach&Interaction• Success Campaign on Social Media has
Visibility, Relevancy&Credibility
Let’s dig dipper into “Social Media”
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Do you think you have an option?
Thank You!
Our upcoming Social Media Trainings
Bangalore Delhi Mumbai
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Social Media Marketing Oct 4-5 Nov 20-21 Dec 4-5
Advanced Facebook Marketing Oct 20 - Nov 17 (Instructor-led, Online Course)
/MyDigitalVidya /digitalvidya bit.ly/dv-grp
More details @ www.digitalvidya.com
