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Social media - fun to do, hard for organizations to do successfully without creating strategy and goals for each tool. This presentation discusses how 7 libraries create strategy and goals for their social media sites.
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Social Media Strategy & Goals
david lee king | topeka & shawnee county public library | davidleeking.com
flickr.com/photos/7amanito/3039338366/
gottastart
#1
“There is noinstruction manual”
just start
just start
EdmontonSkokie
Topeka
startsmall
flickr.com/photos/jdhancock/3760104591/
start smart
flickr.com/photos/jakecaptive/3205277810/
#2
strategic planning & goals
your planswill change
flickr.com/photos/ramdac/373881476/
what goals?
flickr.com/photos/sockrotation/4039832775/
evil plans!develop some
flickr.com/photos/jonmcgovern/2698412919/
flickr.com/photos/loop_oh/5454534736/
set thedirection
flickr.com/photos/nicholas_t/2222229134/
big goal:connect with your patrons!
flickr.com/photos/sanjoselibrary/2800670513/
#3
define your audience
personas
flickr.com/photos/mdxinteractiondesign/2961879717/
go where people gather
flickr.com/photos/beavis/2425374221/
sustainit!
#4
who does the work?
flickr.com/photos/markjsebastian/1264424156/
let staff own it
flickr.com/photos/wolflawlibrary/3636067822/
the process3 ways
flickr.com/photos/cayusa/431036565/
the process3 ways
flickr.com/photos/cayusa/431036565/
the process3 ways
flickr.com/photos/cayusa/431036565/
the process3 ways
flickr.com/photos/cayusa/431036565/
flickr.com/photos/transkamp/54371294/