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Short presentation on social media as it relates to nonprofits and giving some context to the three main platforms they should know about (Blogs, Facebook, Twitter). Given as a segment of the Nonprofit Marketing Bootcamp put on in Portland, OR by Erica Mills on 6-3-11.
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Social Media | The Big 3
Technology Waiter
“How am I suppose to do all of this, I already don’t have enough time to do my job(s)?”
~Previous Participant~
I provide the menu and recommendations
…You pick a couple items to try and go
from there
Technology Waiter
Don’t Overeat the Technology
Road Map
• Blog
• Wrapping Up
Format For The Day
Follow the Road Map
Keep It a Conversation
Got a Question…
Ask it
Everyone is a Contributor
Is it all hype or is there real data for Social Media?
Wave 5: The Socialization of Brands
• 37,600 respondents
• 53 countries
• Since 2006
Wave 5 Report
Those that have affiliated with a brand online
Source: Universal McCann , Wave 5 Report
Email Still Matters
Impact on feeling more “Positive & Loyal”
Source: Universal McCann , Wave 5 Report
Idealware | Social Media Decision Guide
• Survey (460)• Discussion Groups (6)• Case Study Analysis (273)• Facebook Survey (271)• Twitter Survey (69)
Idealware | Social Media Decision Guide
Source: http://www.idealware.org/topics/social-media
Idealware | Social Media Decision Guide
Source: http://www.idealware.org/topics/social-media
Idealware | Social Media Decision Guide
Source: http://www.idealware.org/topics/social-media
What Is A Blog
Key Elements Of A Blog
• Clear Focus of Topics
• Ability to Comment
• Categories
• Tags
• RSS Feed
A Blogs Niche
• Establish yourself as an authority
• Build community around your topic areas
• Demonstrate you are relevant/topical
• Website Traffic and nerdy SEO stuff
Blog Metric Examples
• Number of Comments
• Backlinks
• Number of RSS subscribers
• Social Sharing
Blog Tips
• Be careful with the “Labels”
• Use appropriate format
• Guidelines or “House Rules”
• Keep the focus on the community
What Is Facebook
Key Elements Of Facebook
• Fan Page
• Comments
• User News Feed
• Share/Like buttons
• Multi-Media Experience
The Facebook Niche
• Working to be the hub of “everything”
• Overlap between Org and user’s personal
• Existing community large and growing
• Power of the share/recommend
Facebook Metric Examples| Page Insights
• Demographics
• Interactions
• Trends/Changes
• Traffic
Facebook Tips
• Custom/Promotion Tabs
• Vanity URL
• Stop Broadcasting
• Contests
What Is Twitter
Key Elements Of Twitter
• Tweet
• RT
• List
• #Hashtags
The Twitter Niche
• Conversation is truly public
• Building Partnerships
• Joining relevant conversations
• Sharing links
• Built for Mobile
Twitter Metric Examples
• Mentions
• ReTweets (RTs)
• Listed
• Clicks on posted links
Twitter Tips
• Keep Your Handle/Name brief (RT-able)
• Use hashtags wisely
• Keep your listening ears on
• Be reciprocal in your relationships
Major Takeaways
• Social Media is an important
• Social Media is only one part of the toolkit
• Engagement is the minimum/ No broadcasting
• Not “Likeable” offline = Not “Likeable” online
Wrapping It All Up
Questions????
Thank You
Ash ShepherdProject Strategist
NPower NorthwestWebsite: www.npowernw.org
Facebook: www.facebook.com/npowernwTwitter: @NPTech_Ash
