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Short presentation on social media tools for nonprofits and looking at a few of the current trends in successful campaigns. Given as a segment of the Nonprofit Marketing Bootcamp put on in Portland, OR by Erica Mills on 6-3-11.
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Social Media | Tools & Trends
Failure To Plan is Planning To Fail
“Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these
ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration.
Seeming to do is not doing.”
~Thomas Edison~
Road Map
• Tools
• Trends
• Questions
Don’t Chase The Tools
Chasing the tools will leave you lost in the options
Don’t Chase The Tools
Planning & Evaluation can give you clarity and focus
Process For Strategic Success
Goal
Strategy
TacticImplement
(Tools)
Evaluate
About Those Goals
Are your goals very SMART?
SpecificS
MeasurableM
AchievableA
RelatedR
Time-basedT
Your Toolbox
Getting the Right Tools for the Job
The Value of Good Tools
• Become efficient with time
• Track/Report results
• Key to being able to truly engage
• Usually a combination
Listening Dashboard
• Relevant Topics
• Brand Mentions
• Fans and Supporters
• Real-Time
Management Dashboard
• Multiple Platforms
• Monitor key terms
• Overlap with Mobile
• Schedule Posts
• Analytics
Editorial Calendar
• Varying levels of complication
• The key is to use something you will use
• The value• Everything within context• Get more channel specific• Become Proactive rather than Reactive
Trends
What Seems To Be Working
The Secret Mission
Ask folks to be part of your “Secret Mission”
• Recruit ahead of time
• Provide them with “post fodder”
• Launch with “coordinated buzz”
• Use the energy/ideas of the group
• Empower them to create
Source: www.tomamawithlove.org
Contests
• Clear Timeline for Action
• People like free stuff
• Share Ownership
• Easy to connect to events
• Keeps things fun
Video Taking Hold
• Maximize the Multi-Media side of Social Media
• Easy to share in many places
• Tell the full story
• Empowers those without a voice
• Powerful fundraising tool
Wrapping It All Up
Questions????
Thank You
Ash ShepherdProject Strategist
NPower NorthwestWebsite: www.npowernw.org
Facebook: www.facebook.com/npowernwTwitter: @NPTech_Ash