SocialWars

Social Media Platforms

By Mubashir

Is it true that the

Social Wars has begun?

Didn’t you read my

latest tweet?

The Social Media universe is vast with number of platforms catering to different needs. How do wish to travel to each of

them?

Damn u fool.. One by one ofcourse!

Did u say we are ‘off-course’? lol

According to Research…

• An average user logs in to Facebook more than 19 times per month.

• 65 million tweets happen per day. • As of September 2010, Flickr stocks more than 5 billion

images.• YouTube exceeds more than 2 billion view per day.

All the platforms are fighting for your attention. Who would you give your time to?

• Social Media platforms caters to different users by meeting very different needs

• The problem arises while trying to decide which platforms suits your brand needs and what results you are trying to achieve

• The first thing is to examine different types of platforms in terms of functionality.

• Social Media Platforms can be divided into 9 different types

Let’s Travel

Microblogging

Micro-blogging is a web service that allows the subscriber to broadcast short messages to other subscribers of the service.

• Short.• Know the Breaking news first though twitter , whether it is

terrorist attacks on Mumbai or Michael Jackson’s passage.• Connects you to people who you probably don’t even know• Helps in cross-promoting content• Quick transmission of news/updates• Keeps you engage• Customer Feedback• Used as a Live Support tool• Twitter is one of the most famous microblogging platform.

Podcasts

A podcast is a series of digital media files (either audio or video) that are released episodically and often downloaded through web

syndication. 

• Audio/Video• Subscribing to a podcasts• Cost effectiveness• Advertising Potential• You have a built-in audience who have already subscribed

to your podcasts• Extended Messages

video Sharing

Video sharing is the service which allows individuals to upload video clips to an Internet website.

• Most powerful means of expression• Viral in nature• High Impact• Engaging and Interactive• YouTube is the largest video sharing website there is

image Sharing

Image sharing is the service which allows individuals to upload images to an Internet website.

• Picture sharing, even when carried out through the mail or in person, is a great method for providing permanent representations of memories.

• Image hosting services are commonly used by marketers who display the images of their products in the internet

• Artist Showcase (Photographers, Grafitti Artists, Painters etc)

• Saves the bandwidth of your website

Social Networking

A social networking service is an online service, platform, or site that focuses on building and reflecting social relations among people who share

similar interests

• Connects you to like minded people• Build meaningful relationships/Networking• Brand Awareness• Getting Feedback• Engaging with your audience• Employment• Low cost

Blogging

Blogging is when an individual records opinions/experiences on different topics on a regular basis

• Express Views and Opinions• Gives exposure• Quick and Cheap• Highly Integrated into a marketing campaign• Reaching influencers

Message Boards

An Internet site where people can post and read messages, usually on a specific topic or area of interest

• Not real time. You can join and read forums at any time convenient to you.

• Free expression of views• Helps you get your issues/queries sorted• Impersonal• Allows you to gain credibility• Archived• Debates/Questions with strangers

Social Bookmarking

Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources.

• The fastest way to have any webpage or site visited by the search engines and indexed is by submitting them to any of the popular social book-marking sites.

• Enables people to ‘share’ and create the viral effect• Helps in branding

Chatrooms

Chatrooms are website on the internet where a number of users can communicate in real time (typically one dedicated to a particular topic)

• One of the first social platforms on the internet• Highly personal in nature• Live Chats gets you connected to high profiles in an instant• Engaging and highly interactive• Can be text, audio and video

May the force be with you!