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Social Media What is It Good For?
Lori BirrellUniversity of Rochester
Agenda
• Background on the organizations in my study
• My foray into social media• Results of implementing social
media• Discussion of my study• Recommendations for archival
practitionersLori Birrell
The Tale of a Poetry Society
Who: An international poetry society
What: Implementing Facebook & Twitter
Why: To increase current membership participation & attract new, younger members
When: October 2010- April 2011
Lori Birrell
The Tale of a Small, Liberal Arts College
Who: A New England College’s archives and special collections department
What: Contributing to library’s (LITS) pre-existing Facebook and Twitter feeds
Why: To increase campus and alumni awareness of school history and archival holdings
When: September 2010- April 2011Lori Birrell
One Poetry Organization’s Foray into Social Media
Facebook Profiles, Groups and Pages- OH MY!
Lori Birrell
Lori Birrell
LITS & Facebook
Be sure to attend the 2010 Vesper's concert this Sunday. But before you do, take a look at the first Vesper's concert program! Photo from … College Digital Collections, part of the Archives & Special Collections.
Poetry Society: Where is Everybody???
Twitter: Use of #hashtags & @users
Lori Birrell
Lori Birrell
LITS & Twitter
• Being one voice among many- not the lone voice: Using CoTweet
Poetry Society Facebook Results
Lori Birrell
Data Pool: Nov. 8, 2010- March 21, 2011
Likes: 31 users
Page Visits: On average, 21 people visited FB page each week
LITS’ Facebook Results
Lori Birrell
Data Pool: Jan.- March 2011
Likes: On average 245 users
Nearly 10 times as many users visit LITS Facebook page
than visit Poetry Society page
Poetry Society’s Twitter Results
Lori Birrell
Tweet Aggregator: TweetStats
Data Pool: Nov. 2010-March 2011
Average Tweets: 1.7 times per day /14 per month
LITS’ Twitter Results
Lori Birrell
Tweet aggregator: TweetStats
Data Pool: Jan. 2010- March 2011
Average Tweets: 2.2 times per day/25 tweets per month
Lessons Learned: #1
Buy In
Lori Birrell
Buy In
Poetry Society• President • Not FB group
administrator• Not content creator
LITS• My boss• LITS staff• I created &
generated content
Lori Birrell
Lessons Learned: #2
Community
Lori Birrell
Community
Poetry Society• Meets 1 time/year• No expectation of
continued conversation
LITS• Communications
throughout the year
• Strong connection to central organization
Lori Birrell
Lessons Learned: #3
Content
Lori Birrell
Content
Poetry Society• Poet’s birthday &
annual meeting• Reporting OTHER’S
NEWS
LITS• Constant activity• Reporting THEIR
NEWS
Lori Birrell
Conclusions
• Generate conversations among users
• Implement social media tools into an existing suite of outreach activities
Lori Birrell
