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Keynote and Workshop on Social MediaMartin Kuenzi, Head of Marketing & Communications
The Lutheran World Federation
TextShould we use social media? is the wrong question.
Keynote and Workshop on Social MediaMartin Kuenzi, Head of Marketing & Communications
The Lutheran World Federation
TextShould we use social media? is the wrong question!
Don’t miss the adventure.
SOCIAL-MANIA
WHY YOU SHOULD CARE ABOUT #SM
WEBTRENDS
Social shopping
Social networkingWikis
Blogs Social news
Crowdsourcing
Crowdfunding
Co-creation
Enterprise 2.0
LONG TAIL - LESS OF MORE
WHY SOCIAL MEDIA IS NOT A FAD!
!Source: Charron, C. et al., 2006. Social computing. 9
The Groundswell.People connecting using technology to get the things they need from each other, bypassing traditional institutions like corporations.
Groundswell, Li and Bernoff
MARKETING IS A DIALOGUE - ALWAYS!!!
11
THAT’S WHY THE CUSTOMER
IS IN CONTROL OF YOUR
BRAND
CASE STUDY I
CASE STUDY I
CASE STUDY II
CASE STUDY III
15
CASE STUDY IV
16
Source: Charron et al. 2008
MARKETING TOOLKIT
17
SOCIAL MEDIA STRATEGY
18
@SwissRedshield
THE POWER OF THE WEB
20
LISTEN
Twitter: @SwissRedshield Listen Community building Spread content
21
ASSESS (COMMUNITY MARKETING CONCEPT)
ENGAGE
Facebook: Heilsarmee.ArmeeDuSalut Make sure you are ready for #FB Assemble a crowd of people willing to
interact Be personal and share every day life
content Use it for viral campaigns Get better!
23
MEASURE
Youtube: @SwissRedshield Assemble content into your own
Youtube channel Create your playlists Share and embed content Use it for viral campaigns
24
PLAY AN ACTIVE ROLE
ASSESS Youtube Stats
Facebook Insights
26
IMPROVE
iPhone-App: Feel Great! Increase involvement of your crowd Be part of today’s conversations Trigger conversations
27
Keep it simple and make mistakes
Listen to your audience
Involve your staff and ambassadorsOffer various
channels
Engage in a conversation, if you feel so
Make people feel being part of your story
Build relationships and provide value.
TAKE AWAYS (HOW WE DO IT AT SWISS SALVATION ARMY)
28
Social Networing has been our favorite since ever.
Connect:Twitter: @PirateTilleMail: [email protected]: http://ch.linkedin.com/in/martinkuenzi
Text
(c) 2012, Martin Kuenzi, Head of Marketing & Communications
Thank you.
