66
Social networking and the translator Knowledge pills about twitter (Marco Cevoli), LinkedIn (Sergio Alasia), blogging, Google Reader and delicious (Rubén de la Fuente). 3rd ProZ.com Conference in Spain, 14 November 2010

Social networking and the translator

Embed Size (px)

DESCRIPTION

Knowledge pills about twitter, LinkedIn, blogging, Google Reader and delicious. 3rd ProZ.com Conference in Spain, 14 November 2010.

Citation preview

Page 1: Social networking and the translator

Social networking and the translatorKnowledge pills about twitter (Marco Cevoli), LinkedIn (Sergio Alasia), blogging, Google Reader and delicious (Rubén de la Fuente).

3rd ProZ.com Conference in Spain, 14 November 2010

Page 2: Social networking and the translator

Learn. Promote. Experiment.

Social networking and the translator

Page 3: Social networking and the translator

??What's twitter?

??

Page 4: Social networking and the translator

“What are you doing?”

Page 5: Social networking and the translator

geolocalized microblogging service

in real time, limited to 140characters

twitter:

Page 6: Social networking and the translator

a bloga chat room

an instant messengera news service

a forum

twitter is not…

Page 7: Social networking and the translator

a bloga chat room

an instant messengera news service

a forum

twitter is not…

But can be all of this.

Page 8: Social networking and the translator

twitter is biggerthan Russia

Page 9: Social networking and the translator

*) More than the population of Russia, 141 mln

*

120 million visits per day

1389 visits per second

300 000 new users per day

145 million registeredusers

Page 10: Social networking and the translator

search engine

twitter as a…

Page 11: Social networking and the translator

twitter as a…communication

platform

Page 12: Social networking and the translator

DM RT#@

tweetstimeline

mentionshashtags

retweets

lists

Key Terms:

direct message

Page 13: Social networking and the translator
Page 14: Social networking and the translator

What’s it for?

Page 15: Social networking and the translator

Getting opinionsResearchCustomer SupportPromotionRelationship buildingPersonal branding

What’s it for?NewsTechnologySportsPolitics

Page 16: Social networking and the translator

“You are what you talk about.”

(Greig Wells)

Page 17: Social networking and the translator

Passive vs Active userHow to?

listensearchselectorder

creatoraggregatorforwarder

Content {

Page 18: Social networking and the translator

And the translator?

Page 19: Social networking and the translator

#translation#translator

#job#jobs

Search for jobs

Page 20: Social networking and the translator

fellow translatorsopinion leaders

clients

Build relationships

Page 21: Social networking and the translator

Ask questions

Page 22: Social networking and the translator

Experiment!

Page 23: Social networking and the translator

3rd partyclients TweetDeck

TwhirlHootSuiteSeesmicBrizzly

Manage

Page 24: Social networking and the translator

3rd partyapplications

Enhance

TwitpicTweetshare101besttwitterapps.com

{

Page 25: Social networking and the translator

create autogenerated tweetswith other social media

Connect

twitterfeedTwitterliveYahoo PipesPing.fm

Page 26: Social networking and the translator

Ping.fm

page

Meebo(Ping.fm bot)

Blog(RSS)

Page 27: Social networking and the translator

twitterfile

RSS feed 1 RSS feed 3RSS feed 2

Page 28: Social networking and the translator

??What's LinkedIn?

??

Page 29: Social networking and the translator

professional network with over 80 million members in over 200 countries.

Page 30: Social networking and the translator

an alternative to Facebook for grown-ups.

LinkedIn is not…

Page 31: Social networking and the translator
Page 32: Social networking and the translator

500

145 13080

Registered users

M

Page 33: Social networking and the translator

80

30

15

8

Translation groups

Registered usersM

Page 34: Social networking and the translator

Low cost or free connection between entrepreneurs and businesses around the world (or around the corner).

What’s it for?

Page 35: Social networking and the translator

Free vs. paidsubscription

Page 36: Social networking and the translator

Customer relationship management tool for companies selling products and services.

Page 37: Social networking and the translator

Your Connections:Your trusted friends and colleagues

Page 38: Social networking and the translator

Two degrees away:Friends of friends; each connected to one of your connections

Page 39: Social networking and the translator

Three degrees away:Reach these users through a friend and one of their friends

Page 40: Social networking and the translator

Connect

Searching and importing contacts

Page 41: Social networking and the translator

Create new or join existing professional groups to discuss market trends and virtually any other topic.

Groups

Page 42: Social networking and the translator

Browse and apply for job offers.

Jobs

Page 43: Social networking and the translator

Applications

Page 44: Social networking and the translator

EventsShare information with your contacts about events you are attending.

Page 45: Social networking and the translator

Events

Page 46: Social networking and the translator

Companies

Follow companies in your specific industry.

Page 47: Social networking and the translator

Ask and answer questions.

Answers

Page 48: Social networking and the translator

Targeted offers of your services to LinkedIn professionals.

Ads

Page 49: Social networking and the translator

What's in a blog

Web log > We blogOnline journalInteractive through comments

Page 50: Social networking and the translator

What's in a blog

Page 51: Social networking and the translator

Blogging influenza112k blogs (Technorati)

Blogger 8th, Wordpress 19th(Alexa rank)

Spin doctors (politics, technology, fashion, gossip)

Page 52: Social networking and the translator

Anatomy of a blog

PostsCommentsRSSPlugins: blog roll, twitter feed

Page 53: Social networking and the translator

The Power of Blog

Share. Promote. Stay tuned.

Page 54: Social networking and the translator

5 tips for Blogging

Be regularWrite for skim readingUse catchy headlinesEngage with your readersBe SEO aware

Page 55: Social networking and the translator

Personal branding

algomasquetraducir.comdillonslattery.com

Page 56: Social networking and the translator

Google Reader:

Receive updatesShare and starSearch pool

gotta catch them all

Page 57: Social networking and the translator

delicious:Sorting the Web

Social bookmarking: favourite and tagSubscribe to tagsCreate your networkCustom search

Page 58: Social networking and the translator

delicious

2 million users181th in AlexaSimilar services: Digg, StumbleUpon

Page 59: Social networking and the translator

The risks of social media

Social media environments are out of your control.Use them with a clear goal.Keep an eye on the clock.Keep in mind privacy issues.

Page 60: Social networking and the translator

Learn.

Learn to properly use social media, by asking questions and participating.

Page 61: Social networking and the translator

Promote.

Promote yourself by creating content and sharing it with other users.

Page 62: Social networking and the translator

Promote.

Build an online reputation.Become an expert in your field.

Page 63: Social networking and the translator

Experiment.

Experiment with every feature by using technology in a creative way.

Page 64: Social networking and the translator

Learn. Promote. Experiment.

Page 65: Social networking and the translator

Questions?Marco Cevoli: [email protected]

Sergio Alasia: [email protected]

Rubén de la Fuente: [email protected]

Learn. Promote. Experiment.

Page 66: Social networking and the translator

Thank you.

www.wordbonds.es