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social networking sites are becoming part of our daily life they are becoming more essential part then to other web pages and mails
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Presented byKumar Satyam
MBA(E&L)2009A0102107041
Social Networking SitesSocial networking websites are online
communities of people who share interests and activities,
or who are interested in exploring the interests and activities of others.
They typically provide a variety of ways for users to interact, through chat, messaging, email, video, voice chat, file-sharing, blogging, and discussion groups
History Sixdegree 1997-buit profile & list friends-
1998 surf friendsAttracted millionsFailed in 2000Next wave Ryze.com(San Francisco ) 2001-
leverage the business networks, technology community, including the entrepreneurs and investors
PPresent: Impacts
SocietyBusiness
Government
Social Network Sites
Objective To analyze the current trend of usage of
Networking sitesTo know the impact of networking sites
on consumers being used for branding and advertising.
To analyze the dirtiness spread by these networking sites in the society.
Hypothesis(1)Null Hypothesis-Networking sites are meant for social
interaction not for branding and promotion
Alternate Hypothesis-Networking sites are meant for social
interaction but they are using as a medium for branding and promotion
(2)Null Hypothesis-Networking sites are not misusedAlternate Hypothesis-Networking sites are misused
Research methodology Exploratory researchSample size: 50Sample location: The Research is done in
Noida and South Delhi near by cyber cafe Sample age: 10-35Scaling techniques:- Likert scaling
techniques accompanying with interval scaling techniques are used
Researcher had taken stratified random
sampling technique to choose the sample
Analysis92% use internet-90%are aware of SNSs.(16-18)90% have profile , 32% 16-18yrs22% for friendship and special interest
group,14%entertainment54% -being in touch with frends,16%-making new friends54% agreed of getting attractive offers on SNSs 60% agreed of promoting through SNSs m:f 2:118% F-disagree with offers attractiveness on SNSs vice-
versa66% disagreed with relevancy of Ads on SNSs 42% won’t switch because of ads on SNSs but do in case
of other web-pages
Cont…..28% agreed on use of SNSs for political ads(16-18)48% agreed on use of SNSs for cyber bulling(12-
18yrs) and they had been their victims (16-18yrs)48% agreed on use of SNSs for ads and promotion are
more46% agreed on attractiveness of ads on SNSs than
other online ads40% visit SNSs 5-10 times a week 48% are females58% have profile on >3 30% have profile on 4-8 sites40% put snaps 38% videos
Conclusion Networking sites are most popular with teenagers
and young adultsUsing social networking sites to engage in political
and social issuesOnline harassment /Cyber BullyingHigh Use of SNSs for branding and promotionsSocial networking sites will become the primary
arena for highly targeted marketing and advertisingSocial networking sites present an unmatched
opportunity to build brand interactive marketing
Recommendation Specialist social networking websites will
grow, but not at the expense of generalist websites
The parents need to educate their children regarding the negative externalities