1

James Mailley – Commercial Director27th March 2012

2

ENGAGEMENT

Generation Y – Increasing importance to workforce

3

Percentage of online adults using Social Media monthly, by age

Source: Experian, The 2011 Social Media Consumer Trend and Benchmark Report

Generation Y – Increasing importance to workforce

4

Percentage of online adults using Social Media monthly, by age

Source: Experian, The 2011 Social Media Consumer Trend and Benchmark Report.

Source: Millennial Branding, Jan 11, 2012

• 80% of Gen-Y list at least one school entry on their Facebook profiles, while only 36% list a job entry. They define themselves by their colleges instead of their workplaces.

Generation Y – Increasing importance to workforce

5

Percentage of online adults using Social Media monthly, by age• 80% of Gen-Y list at least one

school entry on their Facebook profiles, while only 36% list a job entry. They define themselves by their colleges instead of their workplaces.

• They spend an average of just over 2 years at their first job. They are job hopping multiple times in their careers.

Source: Experian, The 2011 Social Media Consumer Trend and Benchmark Report.

Source: Millennial Branding, Jan 11, 2012

Generation Y – Increasing importance to workforce

6

Percentage of online adults using Social Media monthly, by age• 80% of Gen-Y list at least one

school entry on their Facebook profiles, while only 36% list a job entry. They define themselves by their colleges instead of their workplaces.

• They spend an average of just over 2 years at their first job. They are job hopping multiple times in their careers.

• Gen-Y will form 75% of the workforce by 2025 and are actively shaping corporate culture and expectations.

Source: Experian, The 2011 Social Media Consumer Trend and Benchmark Report.

Source: Millennial Branding, Jan 11, 2012

Facebook’s Mission: Make the world more open and connected

7

BeKnown on FacebookUnlock the professional power of the Facebook network

8

Why a professional networking on Facebook?The opportunity to engage seekers on a professional platform from within Facebook’s 800+ million user base where the average user visits Facebook 34 times a month

Keep social and professional activity separate. You are in control of who sees personal information. Make professional connections without becoming Facebook friends.

Tap into new sources of talent. Turn your corporate Facebook page into an additional source of talent – be they passive or active seekers.

BeKnown Profile

9

BeKnown Company Profile

10

Corporate Facebook Page

11

Jobs Tab on Corporate Facebook Page

12

….With Facebook Timeline

13

BeKnown Jobs Tab on Facebook – Benefits

14

Leverage your Facebook fansYour fans can easily discover the career opportunities at your company or easily access opportunities you are working on in an environment known for high engagement

Link all open positions from your ATS to the Jobs TabWhile maintaining the regular application flows to your ATS/recruiters. Set up once then system manages itself

Potential applicants can then engage their own networkThose not already on BeKnown network can join the community, follow your company, and receive updates on new career opportunities as they are posted

Increase passive job seeker engagementBeKnown users follow company job and network activity

Peace of mindJob Tab is powered by BeKnown, so no need for IT/upgrade headaches

BeKnown Jobs Tab on Facebook – Benefits

15

Leverage your Facebook fansYour fans can easily discover the career opportunities at your company or easily access opportunities you are working on in an environment known for high engagement

Link all open positions from your ATS to the Jobs TabWhile maintaining the regular application flows to your ATS/recruiters. Set up once then system manages itself

can then engage their own networkThose not already on BeKnown network can join the community, follow your company, and receive updates on new career opportunities as they are posted

Increase passive job seeker engagementBeKnown users follow company job and network activity

Peace of mindJob Tab is powered by BeKnown, so no need for IT/upgrade headaches

It’s Free!

Questions

16