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This is an old presentation, made at Reboot 7.0 in Copenhagen in 2005. Early explorations into the use of social media tools like Blogs and Wikis in collaborative projects and in research. Based on my own experiences as an accidental digital activist and an ethnographer
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[email protected]://dinamehta.com/
social tools for research & collaboration
june 10-11 reboot 7.0 copenhagen
[email protected]://dinamehta.com/
[email protected]://dinamehta.com/
[email protected]://dinamehta.com/
[email protected]://dinamehta.com/
[email protected]://dinamehta.com/
[email protected]://dinamehta.com/
[email protected]://dinamehta.com/
[email protected]://dinamehta.com/
no electricity
no telephones
no newspapers
YET 5 cell phones
in the dark ….
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beaming pictures and sounds live from the village
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teams are collaborating globally
we need tools that enable us to forget physical
and cultural boundaries exist
challenges :-developing common ‘brainspace
-understand process & motives of emergence manifest
in social behaviour and media
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social tools foster collaboration & community …
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december 26, 2004
a massive earthquake and resulting tsunamis
in the Indian Ocean devastated many
countries in South-East and South Asia
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[email protected]://dinamehta.com/
[email protected]://dinamehta.com/
[email protected]://dinamehta.com/
[email protected]://dinamehta.com/
[email protected]://dinamehta.com/
[email protected]://dinamehta.com/
Nature's force, while tragic, stimulated an almost immediate response and outpouring of help
nature's force, while tragic, stimulated an
almost immediate response and outpouring
of help through the internet
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[email protected]://dinamehta.com/
[email protected]://dinamehta.com/
no crisis on this scale will ever be handled
again without sms, blogs, and wikis
social tools will become a natural extension
of rapid adaptation to chaotic conditions
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technology with heart
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a living document from blog > sub-blogs > wiki
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cooperation and interdependence
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[email protected]://dinamehta.com/
communication and information flowscommunication and information flows
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a decentralized self-organizing system
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[email protected]://dinamehta.com/
“I think your 'blog' was more of a tributary to that big pond. It was a tributary to a larger river, then a lake,then an ocean. Like the source from a rich, minerally-charged fountainhead, the news of this font spread, and those who heard it, swam upstream, bringing others with them. And so the flow reversed somewhat, source being fed by recipient. It was a resource that many could tap into. And, much like chaos, it is often said that water 'finds a way', and a leak is often positioned way beyond its origins."
James Straffon, Designer Picture here too ?
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blogs in market research
“In the marketing research context, blogs are a disruptive
technology. Instead of having to generate data by way of surveys
or focus groups with whatever artifacts the process introduces,
blogs provide direct visibility into customers. Instead of having to
connect potentially artificial samples back to the actual market,
now you have to filter real market behavior, interpret it, and make
sense of it.”Jim McGee, Director Huron Consulting Group
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“the growing popularity of blogs and other online
forums has prompted companies to pay more attention
to what is being said about them on the Internet, and has
given rise to a new kind of market research aimed at
finding useful information in the sea of online chatter. “
Wall Street Journal
web-monitoring as a research tool…
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blogs as playgrounds for testing ideas…
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[email protected]://dinamehta.com/
from Japan - a research paper by Daisuke Okabe:
“camera phones enable an expanded field for chronicling and displaying self
and viewpoint to others in a new kind of everyday visual storytelling...... ”
many advantages…
quicker, cheaper
real life and real time – tool fits into their ‘culture of use’
no researcher bias - the subject is the researcher
easy to transmit via email or post on blogs
flick’r- like applications, image tags
the subject is the researcher…
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blogs and social networks
help build jazz communities
so rich in content - a
researcher’s dream come
true …
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[email protected]://dinamehta.com/
[email protected]://dinamehta.com/
unique opportunity to use a blog ….
corporate ethnography
teams in the US and India
US team need to ‘see’ and ‘hear’
Indian team to understand the client’s perspectives
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be part of a learning journey on next generation tools
more dialogue : more jazz play – feed off each other
one space : one-stop shop
for the project
accelerate speed and
efficiency to bring concepts
to market successfully
how we pitched it…
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change the way we work, engage you with these tools
a short prototyping experiment – 2-3 months ?
client to commit approvals and time
longer term – explore the potential for
using these tools internally on other projects
and later, client may want to set up a corporate blog
call to action…
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[email protected]://dinamehta.com/
client feedback…
“we now forget boundaries exist!”
• creative playground• immediacy, spontaneity, flow• efficiencies – communication, time costs• learning journeys
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news aggregators
tagging with flickr, del.icio.us
voip / skype / IM
podcasting, skypecasting
some other tools with applications for research
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summing up …
social tools melt cultural boundaries
people pick up the tools that are around them to meet human needs.
strong human needs drive these emergent behaviors
the challenge for research is to reveal and understand the motives and the process of emergence, as seen through social behavior and media
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wish list :
integration – cell phone, audio-video
recording and transcription
location awareness– disaster management, field teams
video flickr, video skype
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thank you