#SocialCred: Bridging the Gap: Theory + Practice

Join the Conversation: #SocialCred

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#SocialCredBridging the Gap: Theory + Practice

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46587(Global)



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ObjectivesIntroduction to #SocialCred Terms and Concepts

Live Demo #SocialCred

#SocialCred Within Context of Theory + Practice

Best Practices and Guidelines For #SocialCred

Q & A Session



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#SocialCred ?!



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#SocialCred ?!



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#SocialCred ?!#SocialCred = Social Credibility



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Social Credibility = Social Influence



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Social Credibility = Social Influence

Social Influence =

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??

? ?

???

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Um … What?!



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Live Demo



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What’s Your Social Influence?



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How Do Yours Measure-Up?

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587(Global)



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Why the Difference in Scores?



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Platforms Analyzed

Twitter, Facebook, LinkedIn, Quora, (your) website

Twitter, Facebook, LinkedIn, Google+, Foursquare, Wikipedia, Klout

Twitter & Facebook



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What is Measured

Online Social Interactions

Influence via Engagement (not activity)

Influence & Outreach



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How It’s Measured

Retweets, Posts, Shares, Likes, Comments

How others respond and share your content & engagement variables across multiple social networks

Retweets, Replies, Mentions, Follows, Posts, Likes, Shares, Event Invites



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“I don’t believe in services like Kred.”

@matthomas



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Social Analytics Analyzed“Klout, etc. are attempting to quantify

something that resists quantification for the purpose of what? Themselves? Business? Etc.”

With any kind of quantification, we must ask, What exactly is claiming to measure and for what purpose?




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Social Analytics Analyzed“Klout, etc. are attempting to quantify

something that resists quantification for the purpose of what? Themselves? Business? Etc.”

With any kind of quantification, we must ask, What exactly is claiming to measure and for what purpose?




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#SocialCred

Theory

Practice

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We’ve Covered “Practice”

What About “Theory”?



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Short Answer:

Very Little to None(of Original Theory)



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Why?

… It’s Complicated



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A. Bandura’s Social Cognitive Theory (SCT)



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Best Practices & Guidelines for #SocialCredWork – In – Progress

Understand the Current Limitations

Use Your #SocialCred To Influence Change

Collaboration – Work Together



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Professionals & Practitioners



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Scholars & Researchers



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Users & Consumers



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Social Analytics



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Q&A Session

Technology

#SocialCred: Bridging the Gap: Theory + Practice