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Navigating the waters of social media .... Branding, Marketing, Public Relations. The Story Behind Social Media: RELATIONSHIPS Author: Sherri Verdugo Wednesday, September 4, 13

Socialmediapresentation v2

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Introduction to social media planning...a basic how to start planning your social media business game plan. More to come in this series.

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Page 1: Socialmediapresentation v2

Navigating the waters of social media ....Branding, Marketing, Public Relations.

The Story Behind Social Media:RELATIONSHIPS

Author: Sherri Verdugo

Wednesday, September 4, 13

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Social Media Gives everyone a voice...We mean EVERYONE.

Wednesday, September 4, 13

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More people own mobile phones than a tooth brush.1

Social Media Sites are visually engaging and extremely portable...

Everyone has a voice...for better or worse

References: 1 http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/

Popular Sites:

Facebook, LinkedIn, Twitter, G+, HootSuite, TweetDeck, Instagram, Foursquare, YouTube, Flickr, SQuestions, MySpace, and more!

Wednesday, September 4, 13

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Beware!Clients and customers can use these sites for both good and bad reports about your company.

Wednesday, September 4, 13

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Users and Customers: Tied Together ByRELATIONSHIPS.

More Personaland More

STRATEGIC.You are the PR Team!**Brand Management

Wednesday, September 4, 13

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Potential Clients visit multiple sites with no pre-defined demographic information...

Free Advertising comes with a cost:Time and Time Management

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Can you see potential?From quantitative and qualitative data....establishments are using data from users to generate income.

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Interaction with Current WebsiteSocial Media focuses on transparency and relationships... Web5.0 (html 5.0) is about interactivity!

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Next Steps:1) Identify Social Media Clients2) Identify Brand Messages3) Identify Core Values4) Identify Plan of Action5) Set Realistic Goals6) Set Timelines

Wednesday, September 4, 13