SocialNavGET THERE THE MOST FUN WAY,

NOT JUST THE SHORTEST/FASTEST

Find fun and scenic routes,

worldwide,

recommended by other riders.

Marketing programs for loyal customers.

Product Line

FIND GREAT ROADSMost GPS apps and devices

shortest or fastest route

This is thoroughly unsatisfying to riders

Riders use Greatest Road to find the most fun, most scenic routes

All routes have been contributed by other riders with this app

One Technology, Many Apps:

Greatest Road, The Ultimate Drive, MINI Motoring

Smartphone

iOS, AndroidFacebook canvas app

User-contributed routes.Every stretch has a description, 5-star

ranking, distance, etc.

Add your rating.Share a stretch.

Curation: flag for removal.

It takes less than3 minutes for any userto add a new stretch

CORE FEATURES

Combined Content

Best Destination + Fun Route

Routes provided by SocialNavPlaces provided by partners

(e.g. Yelp)

Choose a destination, then find a fun route nearby

OrChoose a beautiful road

stretch,then pick a stop along the way

Roadmap Feature: “Stitch together” several fun

stretches into a travel itinerary

Yelp! Integration:Stop for meals/Pick a

destination

Riding/Driving Clubs Photos – geotagged or manually placed

Customers Love It“I use it whenever I travel”

“It's very simple to use, and a great way to explore through other riders experiences!”

“Great idea for bikers to share experiences and routes!”

“I find myself checking the app to see if there are any good driving roads if I'm going to be

driving through a new area.”

More App DetailsAll apps available free to end users

Secondary features: Event organization, either by users or dealers Test Drives at pre-determined list of dealers Vouchers/Coupons for vehicle sales Personal profiles – customers’ vehicles, cities, etc Integration with dealers’ Facebook pages

International Reach: All apps work in 150+ countries Localized in English, French, Italian, German, others possible

BusinessRelationships

Relationship Types1. “Branded Apps” model

White-label version of Greatest Road or Drive, iOS+Android Proven track record: BMW, MINI

2. “Sponsorship” model Exclusive Featuring for X months in Greatest Road (motorcycles)

or Greatest Drive (cars)

3. “Dashboard Integration” model Integration with In-Vehicle Infotainment systems

4. “Access to Routes by API” model Enhance your user experience by offering scenic/fun routing Build into apps for: web sites, cars, smart watches, helmets, Google Glass,

etc

Branded AppsEnd Users:

Find the most fun, scenic routes, as recommended by other riders.

Organize events/rides with friends. Share routes with friends

Brand Partner: Maintain an –ongoing- relationship with

customers, and market to those customers periodically.

Appeal to core interests of your customers

In-app Marketing / Ad Units

Example Marketing Program

BMW Financial Services USA

Loyalization Marketing

For loan/leaseholders: Reserve a test drive via the appget up to $700 credit off a new

BMW

In-app, Loyalty Marketing:

New Car Sales

Generating test drives

SponsorshipMarketing program, in Greatest Road appLimited time, limited commitment.Link to your promotion/mobile web page

Dashboard IntegrationConnect SocialNav app directly to a car

dashboardProvide “scenic” routing guidance

SocialNav APIAccess Scenic Routes, Ratings, Comments,

Users

SocialNavDatabase

Follow-Up

Get the Apps Greatest Drive: http://socialnav-inc.com/GetDrive

Greatest Road: App Store: http://socialnav-inc.com/GetApp (iOS)

The Ultimate Drive: Facebook –

https://apps.facebook.com/TheUltimateDrive App Store / Google Play:

http://socialnav-inc.com/GetTUD Only in US, Canada, Germany, a couple of other

countries, per BMW licensing restrictions

SocialNav

For more information, contact:

Daniel Pifko

Co-Founder & CEO

+1.650.207.1999

dpifko@socialnav-inc.com