Solving Business Challenges with OpenStack

Solving Business Challenges with OpenStack

.

Revolutionary Cloud Solutions 2 Confidential

What Enterprises IT Departments and Service Providers Live with Today

7/26/2013

Legacy

Silos Ability

Disparate silos managed separately

Too complex to affordably fix

Infrastructure not performing

Skills or resources not available

Stranded or unused islands of assets

Unable to keep up the needs of the organization

Slow

Under- utilization

Complexity

Scale

Unable to scale cost effectively

Revolutionary Cloud Solutions

Why Are Customers Consider OpenSource Solutions for building their clouds?

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• “Implementing private cloud with VMware is too expensive.”

• “We’re unable to quickly

address consumer demand.”

• “We want options for cloud – on premise, off premise, hybrid.”

• “I want to be in control of my infrastructure. I want to stop building it from scratch!”

• “We want to develop our own features rather than wait for vendors - it’s faster, more cost efficient, and specific to our environment.”

• “The cost to implement private cloud at scale with VMware is a dead end.”

• “Traditional cloud offerings are incomplete, unable to massively scale, difficult to manage.”

Pain: Cost Pain: Control Pain: Scale

Open source clouds are cost effective

Open source clouds allow operators to

control their software

Open source clouds are proven at scale

Open source clouds allow companies to innovate on open platforms and frameworks and to accelerate their time-to-market by leveraging community building and collaboration

Revolutionary Cloud and Big Data Solutions

"We are moving to the cloud powered by OpenStack to enable agility, availability and the innovation necessary to get the best products to our customers, faster than our competitors." - Saran Mandair, Senior Director of PayPal Infrastructure Engineering

Confidential 4 7/26/2013


”We knew we had to reinvent the job of a traditional hosting company and quickly detach ourselves from competition by being innovative and specialized in a specific area of expertise: choosing OpenStack was a way to do so”

- Raphael Ferreira, CEO, eNovance”

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Cloud to enable new workloads and/or business models that scale massively

Cloud to retrofit existing, legacy workloads/IT infrastructure to

improve agility and efficiency New Workloads – Financial Services data analysis & forecasting – Map/Reduce data analytics – Other distributed, Web 2.0 apps – Apps are cloud aware. They manage

Resiliency, HA, failover, and scale

Revolutionary Evolutionary

Target Markets: Advanced Private Clouds (innovation labs, Advanced Technology labs, startups), Public Clouds (Hosting providers,

SaaS, Service Providers,

New Biz – Cloud infrastructure services – E-commerce – Streaming media services – Online gaming

Private Players: OpenStack, Cloudstack, Eucalyptus, OpenNebula, Nimbula Public Cloud Players: Amazon, Rackspace

Legacy Workloads – SAP, People Soft, Sharepoint, SQL, Home

grown, Client server based – Monolithic code base, scale vertically – HA, resiliency, failover is in the infrastructure

Workload Profiles and Target Markets

Existing Biz – Focus on operational efficiencies – Better IT responsiveness in for workloads

delivery, reduce VM sprawl, pooled infrastructure, & reduced infrastructure mgmt cost

Private Players: VMWare, Microsoft, Citrix Public Cloud Players: Savvis, Terremark, HP

Target Markets: Mainstream virtualization market, Large market focused on transformation of existing legacy infrastructure (most enterprises)


Takeaways from Open Source Competitive Analysis

• Openstack is gaining far more

momentum and awareness in the community and industry than its two main competitors.

• In particular, OpenStack is gaining

much more traction internationally.

• OpenStack Production

deployments are increasing as the feature set and reliability of the project matures with regular feature updates and accelerated code contributions faster than the competition.


COMPANIES

TOTAL CONTRIBUTORS AVERAGE MONTHLY

CONTRIBUTORS

1,036 238

231

10,149 INDIVIDUAL MEMBERS


Dell and OpenStack

Market Offerings

• FIRST hardware solutions vendor to back OpenStack • FIRST OpenStack integrated Solution in market • FIRST OpenStack deployment solution: Crowbar • Industry recognition of Dell leadership • Regular releases, webinars, white papers, case

studies, press coverage, etc

Community Advocacy

• Sponsor of each OpenStack Conference to date • Lead monthly Austin & Boston OpenStack meetups • Numerous cloud / community events worldwide

OpenStack Governance

• Gold-level sponsor of new OpenStack Foundation • 2 seats on Foundation Board of Directors • Active participation in developing community

bylaws, code of conduct, etc

Crowbar

• Winning, differentiated Dell IP • Owner / Leader of Crowbar OSS community

• 470 followers; 31,000+ Crowbar site hits in 90 days • 2,000+ downloads in 6 months • 2nd most active Dell Listserv • Multiple “Hack Days” – 100s of world-wide participants • Corp contributors include Intel, Suse, Rackspace, others

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Dell OpenStack-Powered Cloud Solution GtM Strategy


Approach

1. Thought leadership 2. Build/collaborate with customers 3. Complete end-to-end solution (Dell IP– Reference Architecture) 4. Active community leadership

Initial Target Market

• Telcos, Hosters, Service Providers • Clear concise HW, SW, Services revenue model

Solution Strategy

• HW + SW + Services + Support (Cloud Taxonomy) • Minimum viable product (MVP) - Dell Portfolio Integration • Unique Dell IP (Crowbar)

Leverage…

• Open source technologies and communities

• Partners and best-of-breed vendors • Ecosystem Partners - partners who fill gaps • Platform Partners – partners with complete solutions • Distributions – vendors with validated versions of OpenStack

• Community • Contribute, participate, lead in OpenStack • Crowbar


The Complete Taxonomy


Physical

HVAC Power Facility

Compute Storage Network

Resource Abstraction Control Layer Storage

virtualization

Hypervisor

Operating System

Resource Allocation

Access Control

Monitoring

Network virtualization

Service Layer (IaaS)

Volume

Object

Identity

Network

Compute

Image

PaaS/SaaS services sit on top of this stack along with other any specific vertical solutions such as VDI, HPC, CDN etc. Depending on the nature of the cloud application, various components of the stack below need to be selected and tuned for the specific requirements of that application

Cloud Service Management

Business Support

Acct/Billing

Pricing/Audit

Inventory

Cust Mgmt

Provisioning/Conf

Configuration

Metering

Inventory

Provisioning

Portability/ Interoperability

PEC 6220, 8000, PER 720 EQL Logic

Force 10

Ceph

OVS

Ubuntu, SLES

KVM, XEN, Hyper-V

Nagios, Ganglia

Crowbar

DMCM