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Presentation given to CILIP in Surrey at Surrey History Centre, Woking on 22nd March 2012
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Spring clean your social media
CILIP in Surrey, 22nd March 2012
Surrey History Centre, Woking
Karen Blakeman
http://www.rba.co.uk/
Twitter: @karenblakeman
Slides available on authorSTREAM and Slideshare
This presentation is licensed under a Creative Commons Attribution 3.0 License
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Can you remember what you're using?
Have you left stuff to gather dust?
Can you remember how you move stuff around?
Draw a map!
Is stuff appearing where it should – are your widgets working?!
My own social media map:
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C E N S O
R E DToo embarrassing!
Ever decreasing circles?
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Rethink automated updates of everything
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A posting/update may not be appropriate for all media Twitter, Facebook, LinkedIn different audiences
Be selective
Updating your Facebook status
Via an external service e.g. Tweetdeck
Directly in Facebook
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Forgotten what you're sharing?
Heavy Google user? Check your account's dashboard at http://www.google.com/dashboard
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Forgotten what you're sharing?
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May need to search on several variations of your name/organisation
Time to rethink your strategy?
Social media takes time!It's hard work!!
Why are you using it: publicity, marketing, providing information, research, competitor intelligence, reputation monitoring?
Is anybody out there?
Search is now social – Resistance is Futile
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Is it worth it?
Many tools are free but takes time=money
Return on investment (ROI) impossible to measure with
stats – seriously!
Statistics measuring “hits”, views, downloads etc available for some social media but not comprehensive or reliable
Monitor the impact your social media strategy is having
More visitors; greater awareness of you, your services, products, events; increased sales/income, more users; more productive discussions with users and customers?
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Why Are Retailers Shutting Their Facebook Stores? http://mashable.com/2012/02/21/facebook-brands-closing-stores-fcommerce/
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Google's new Privacy Policy
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“Our new Privacy Policy makes clear that, if you’re signed in, we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience.“
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Google's new(ish) social network Google Plus (Google+)
http://plus.google.com/
Google trying forcing people to create a Google+ profile http://marketingland.com/google-now-forcing-all-new-users-to-create-google-enabled-accounts-3912
Search Plus Your World (SPYW) referred to as Search+ now available in Google.com and is the default. Gives priority to content from people in your Google+ network if you are signed in to your account.
(And the next Google killer is….Google! http://www.rba.co.uk/wordpress/2012/01/30/and-the-next-google-killer-is-google/)
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Search is Social - Resistance is Futile
Search is Social - Resistance is Futile
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[Not signed in to a Google account]
Search is Social - Resistance is Futile
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If you really want stats....
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Blogs
Hosted on your own web site? Analyse your visitor logs
Depends on how you have set up your blog and the service or software you are using
Visitor stats offered by the blogging service
Google analytics (http://www.google.com/analytics)
Sitemeter (http://www.sitemeter.com/)
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Google Blogger stats
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Sitemeter
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Is your blog mobile friendly?
Google Blogger – e.g. http://ergobalance.blogspot.com/ – standard web page vs mobile version
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Monitor your '@' mentions and DMs!
Twitter search tools' RSS alert options
Twitter Interactions (under @connect)
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Twitter - socialmention
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Twitter - Icerocket
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Twit Cleaner to spring clean your followings
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Flickr stats
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Flickr stats
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Wibbly Wobbly Timey Wimey stuff
Video on http://www.youtube.com/watch?v=HECUTJ-BCpY
Embedded on http://digicmb.blogspot.com/2011/05/dr-who-and-libraries-11-resources.html
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‘Embeds’ help spread the word!
Slideshare
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RSS feeds - Feedburner
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Changes to business Facebook pages
7 New Facebook Changes Impacting Businesses | Social Media Examiner : http://www.socialmediaexaminer.com/7-new-facebook-changes-impacting-businesses/
Facebook Timeline For Business Pages is Here : http://inklingmedia.net/2012/02/29/facebook-timeline-for-business-pages-is-here/
No option for choosing landing page - Timeline is the landing page
Need to add a "cover" photo
Now have highlighted "sticky" posts at top of page
Changes to how apps are handled e.g. Networked blogs?
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Hippy the Happy Hippopotamus - old Facebook page
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Hippy's new Facebook page (previewed)
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Backup your stuff
Use backup options provided by the service e.g. Blogger, Wordpress, Facebook, Google Takeout (https://www.google.com/takeout/)
Flickr
Bulkr: Backup, download flickr photos & sets (Mac, Windows & Linux) http://clipyourphotos.com/bulkr
MyFlickrBackup : http://myflickrbackup.com/
Backup Your Online World : http://backupmy.net/ - Twitter, blogs, email, pictures
The Archivist By Mix Online : http://archivist.visitmix.com/ (Twitter)
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The Archivist
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pinterest.com
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Paper.li
http://paper.li/
“Read Twitter as a daily newspaper”
“Organizes links shared on Twitter into an easy to read newspaper-style format. Newspapers can be created for any Twitter user, Facebook keywords, list or #tag!”
Consider whether the option to automatically tweet when your own “daily” is available is going to annoy your followers!
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Paper.li
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Wind Energy http://paper.li/karenblakeman/1330244815
The Karen Blakeman Daily http://paper.li/karenblakeman/
scoop.it
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Lanyrd.com
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historypin.com
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Keep up to date - Phil Bradley
Phil Bradley's weblog : http://philbradley.typepad.com/
I want to : http://philbradley.typepad.com/i_want_to/
Phil Bradley Presentations : http://www.slideshare.net/Philbradley/
Multimedia resources for librarians http://www.slideshare.net/Philbradley/multimedia-resources-for-librarians
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