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How mobile is changing the ways nonprofits manage operations, programs, fundraising and communications. How to combat shiny opject syndrome and keep technology mission aligned
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The Whole World in Our
Hands: Mobile + Social +
Technology
John Kenyon
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Evolution in Tech Intimacy
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Evolution in Tech Intimacy
Mobile is Personal
New World of Connection + Conversation
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Mobile Facts 2013
91% US adults own a mobile phone
61% own smartphones
Smartphone sales exceeded feature phone sales
Nonvoice mobile use set to exceed TV time
Sources: ComScore, Neilsen, eMarketer
Nonprofits + Mobile
Operations
Programs
Fundraising
Communications
Communications
Strategy
Website
Texting
Apps
Calling
Mobile Strategy
Don’t Start with Apps
Get in Mobile Mindset – Use Just Your Phone for a Day
Start with Brainstorming Around Mobile, Experiments
Mobile Friendly Website
61% of Mobile Users
Unlikely to Return to a Site
They Had Trouble Accessing
From Their Phone
Source: http://digitalmarketinglab.com.au
Emails Configured for Mobile
Share Pair
Strategy
Website
Where can I start with our strategy, website and email?
Operations | Programs | Fundraising
Mobile Impact
RapidMobilePhone-basedSurvey
Challenge – collect data related to Malaria
Developed toolkit for collecting and reporting via mobile
Operations
IFRC RAMP
Replaces decades-old paper + pencil method
Reduced time and costs of collecting, reporting
Efficient
Effective
Data available - days vs. weeks
Direct data access for program managers
PEAK + Square
Former Process – Register setup
Moved to Square for registration, materials, silent auction
Receipts, nightly deposits
Records and reconciliation with Quickbooks
Mission/ Program Goal:
Get People Engaged with Wildlife
Programs
People share wildlife
sightingsvia mobile
Populates website
Wildlife Watch + Mobile+ Twitter+ Flickr
Robin in San Francisco
#NWF
Start Small (Realistic)
50 unique Twitter Users
200 Wildlife sightings in first month
5 tweets a day
Iwaidja App
Leverages Uptake of Mobile by Indigenous Communities
Mission Aligned – Keeps Language Alive
Iwaidja App
Translate | Record | Share
Mobile + Fundraising
15% of traffic to donation pages - mobile
23% use mobile to help fundraise
Mobile users raise almost 3x more
Donations made via mobile up 205%
Source: 83,000+ campaign participantsArtez http://info.artez.com/mobile-fundraising-research-paper-2013/
How might we integrate mobile in these areas?
Reflection
Text-Based Game
Texting
Online Sign Up or Text DREAM to 38383
What To Text?
Advocacy – protests, calls to action, campaign activity
Events – reminders, tickets on sale, special codes
NOT – Give now!Flickr photo: garryknight
What ideas does this give me for texting?
Share Pair
Track website, email + social media metricsfor mobile
Mobile Access %, Content FavoredWebsite
Your Own Metrics are Most Important
Interesting to Compare
No True Industry-Wide Benchmark
Can we improve how we track metrics?
Reflection
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Shiny Object Syndrome
Shiny Object Syndrome
Why
Emotional
Hope-Based
Combat with
Facts, Research
Reality Check
Mission Focus
Mission Alignment
How does this (project, technology, tool) …
Relate to our strategic goals? Support our mission?
What measureable improvement will this make?
Mobile Actions
Brainstorm Mission-Aligned Activities
Collect Mobile Numbers, Permission to Text
Try Something!
Discussion
All Images: Flickr - Creative Commons License
