WHY DO YOU NEED THIS?WHY DOESN’T WHAT YOU USE NOW WORK?
WHY NOW?WHY A VIDEO WALL?
WHY INTERACTIVE?
DISCOVERYLEADS TO
STRATEGY
WOW FACTORIS NOT A REAL STRATEGY
WOW FACTORTENDS TO HAVE
A SHORT SHELF LIFE
TECH ON ITS OWNIS
ALSO NOT A STRATEGY
TECH IS
STUFF
BASING A PROJECTON THE DISPLAY TECHNOLOGY
GUARANTEESMEDIOCRITY
DON’T FOCUS ON THE SCREENS.
FOCUS ON WHAT’S ON
THE SCREENS
BUZZ WORDSARE NOT REAL STRATEGIES
PHRASESTO BE
NERVOUSABOUT:
DEMONSTRATEINNOVATION!
PHRASESTO BE
NERVOUSABOUT:
EXPERIENTIAL!!
PHRASESTO BE
NERVOUSABOUT:
CUSTOMER ENGAGEMENT!!!
PHRASESTO BE
HAPPYABOUT:
WE WANT TO SELL MORE STUFF!
PHRASESTO BE
HAPPYABOUT:
WE WANT TO COMMUNICATE MORE EFFECTIVELY
PHRASESTO BE
HAPPYABOUT:
WE WANT TO MAKE SOMETHING FASTER,BETTER,EASIER
IF YOU DON’T KNOWWHERE YOU’RE GOING
HOW DO YOU EVER GET THERE?
LEARNING FROMTHE MARKETPLACE
LAX
“It's a carefully curated installation of breathtaking beauty that helps
passengers fly before they ever leave the ground,
and takes the airport experience to new heights.”
FIRST REACTION:OH WOW!
LINGERING REACTION:HMMM…
HOW DOES AN ART INSTALLATION
REALLY RAISE THE AIRPORT EXPERIENCE?
NOWTHEREARE ADS
DO BIG-ASS ADSMAKE YOU FLY BEFORE YOU EVER LEAVE THE GROUND?
MCO
“The airport was in need of an upgrade, and technology was
something we thought could be added as part of the end-to-end
service the airport offers.”
“MCO’S DISPLAYLAND”ALMOST 700 PASSENGER-FACING SCREENS• TSA SCREENING TIMES BY LOCATION• FLIGHT AND GATE CHANGES• WALK TIMES• DELAYED BAGGAGE NOTIFICATIONS
THE CLEAR OBJECTIVE:
MAKE GETTING THROUGH MCO BETTER, FASTER,
EASIER
RELEVANCEIS YOURFRIEND
YYZ
IS NEWS & WEATHERWHAT PEOPLE
WANT ON ARRIVAL?
IS NEWS & WEATHERWHAT PEOPLE
WANT ON ARRIVAL?
PERFECT FOR THE PLACE AND MOMENT - HEATHROW
LHR
REAL-TIME DATA ON FASTEST, EASIEST
WAY TO GET INTO LONDON
RETAIL
RETAIL
250+ SCREENS IN ONE STORE
“The flagship stores deliver an enhanced customer experience through a network of digital signage, interactive technology
and show-stopping installations. The stores create a retail space that engages,
excites, inspires and informs the customer.”
MY FIRST-HAND IMPRESSION:BIG SHRUG
RETAIL
TOUCH ANYWHERE TO GET STARTED WITH WHAT???
THROWING IN A LOT OF SCREENSISN’T INNOVATION
AND IT’S NOTA MEMORABLE
EXPERIENCE
Sporting Life – Toronto2008 store – screens all over
2015 reno – no screens
RETAILERS NO LONGER SEE SCREENS AS A
WAY TO SHOW “INNOVATION”
RETAIL ADOPTION IS UP,BUT PROJECTS TIED TO
STRATEGIES
SEPHORA PARIS
SEPHORA PARIS
FLASH STORE REDUCED TOONE-THIRD SIZE OF REGULAR
SEPHORA STORES
DIGITAL SCREENS THERE TO FACILITATE ENDLESS AISLE –
ACCESS TO 14,000 SKUS
PROBABLY THE HIGHEST ADOPTION RATE FOR RETAIL HAS BEEN IN FAST FOOD/QSR.
WHY?
IT WORKS. IT MAKES THINGS BETTER. IT SELLS MORE STUFF.
FAST FOOD SECTOR IS ON THE CUSP OF A BIG UPTICK FOR OUTDOOR DIGITAL.
WHY?
SAME REASON. IT WORKS.
BUT ONLY AV AND SIGNAGE NERDS CARE ABOUT THE TECH.
BORING & PEDESTRIAN WORKS
A 32-INCH SCREEN THAT SAYS “40% OFF. TODAY ONLY!” CAN HAVE MORE IMPACT AND MEANING THAN A 32-SCREEN VIDEO WALL.
AMAZING CAN WORK, BUT IT’S RARELY SCALABLE, OR REPLICABLE.
AND NOW FOR SOMETHINGCLEVER
AND NOW FOR SOMETHINGCLEVER
FAST FOOD STAND CHANGES BRAND,
FOOD TYPE & MENUS
USING DIGITAL
WHY?
TEST CONCEPTSAND ADJUST CONCESSIONTO PROFILE OF VISITORS
WHY IS YOUR FRIEND
WHY MIGHT STOP A PROJECT IN ITS TRACKS …
BUT IT WAS PROBABLY DOOMED IN ONE WAY OR ANOTHER IF WHY WASN’T CLEAR.
WHY MIGHT CHASE YOU OFF A PROJECT AND CLIENT
BECAUSE YOU KNOW, EARLY, IT’S NOT GOING TO WORK
AND IT’S NOT WORTH GOING DOWN THAT PATH.
WHY WILL OFTEN LEAD TO PROJECTS THAT:• DELIVER ON PROMISES, • MAKE CUSTOMERS HAPPY,• LEAD TO EXPANSIONS,
RENEWALS … AND MORE PROJECTS.
WORK WITH YOUR CLIENTS TO
DEFINE WHY TECHNOLOGYWILL MAKE SOMETHING
BETTER, FASTER OR EASIER.
WHEN THAT’S DEFINED, THE PROJECT CAN START TO
ADDRESS THE OTHER BIG QUESTIONS.
WHY? WHERE? WHAT? WHO? WHEN? HOW?
GET THOSE QUESTIONS COVERED EARLY, AND A PROJECT’S