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Arianna Bassoli & Johanna Brewer Live, Local Music

Startup in action: Frēstyl, by Johanna Brewer

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Frēstyl è un motore di ricerca geolocalizzato di concerti e serate musicali dal vivo. Con una semplice ricerca potete ottenere direttamente sul vostro smartphone un elenco degli eventi di musica dal vivo più vicini a voi, tutto questo sfruttando un database di contenuti creato dagli utenti stessi. Il prodotto è stato lanciato a Roma ma punta ad oltrepassare presto il confine, grazie anche alla componente americana del team.

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Page 1: Startup in action: Frēstyl, by Johanna Brewer

Arianna Bassoli & Johanna Brewer

Live, Local Music

Page 2: Startup in action: Frēstyl, by Johanna Brewer

the problem

Live music is harder to find than:

a. Moby Dickb. Waldoc. A Unicornd. All of the Above

@frestylnews

Page 3: Startup in action: Frēstyl, by Johanna Brewer

the competition

Local Listings & Blogs

Only tackling fragments of this iceberg of information

@frestylnews

Page 4: Startup in action: Frēstyl, by Johanna Brewer

massive market potential

2006 2007 2008 2009 2010$0B

$5B

$10B

$14B

$19B

$24B

Live Music RevenueConcert Ticket Revenue

Live Music Revenue (North America)

Fans spend $24 billion every year at live music events.

@frestylnews

Page 5: Startup in action: Frēstyl, by Johanna Brewer

frestyl: the solution

} First UGC platformdedicated to live, local music

One place for everyoneto share and discover concerts

@frestylnews

Page 6: Startup in action: Frēstyl, by Johanna Brewer

frestyl: our product

@frestylnews

Page 7: Startup in action: Frēstyl, by Johanna Brewer

dominating Rome, growing worldwide

8,500

425

1,700

90%

11,500

events (more in Rome than Songkick & Last.FM)

venues in Rome added by users

venues worldwide added by users (more in NYC than Live Nation)

of music promoters in Rome have registered

artists worldwide added by users (more than Pollstar)

!

!

!

@frestylnews

Page 8: Startup in action: Frēstyl, by Johanna Brewer

what’s next

@frestylnews

Increase Engagement

Grow Active User Base

Expand Outside of Italy

Page 9: Startup in action: Frēstyl, by Johanna Brewer

under the hood

@frestylnews

Public Repos: github.com/frestyl

Page 10: Startup in action: Frēstyl, by Johanna Brewer

increasing engagement

We’re Hiring:

Front-End Developer / Designer

Rapid Product PivotsImproved User ExperienceSleek Visual Design

@frestylnews

Page 11: Startup in action: Frēstyl, by Johanna Brewer

growing active user base

We’re Looking To Collaborate With:

Mobile Developers

Test Our New APIDevelop Android ApplicationImprove iOS Application

@frestylnews

Page 12: Startup in action: Frēstyl, by Johanna Brewer

expanding outside of italy

We Will Be Hiring:

Back-End Developer

Geo-Based RankingEvent Similarity PredictionPersonalized Event Recommendation

@frestylnews

Page 13: Startup in action: Frēstyl, by Johanna Brewer

meet the team

Johanna, CEO Arianna, CPO PJ, CTO Emanuela, CMO

@frestylnews

Joi Ito Jean-Marie Hullot

...and our seed investors

Page 14: Startup in action: Frēstyl, by Johanna Brewer

contact us

Product: frestyl.com

Email: [email protected] [email protected]

Twitter: @karmanet @deadroxy @frestylnews

GitHub: github.com/frestyl

Ruby Social ClubTonight @ frestyl HQ

rsc12.eventbrite.com