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Startup in Action Change TV audience in participating users Patrizio Munzi [email protected] martedì 20 marzo 2012

Startup in action: HyperTV, by Patrizio Munzi

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HyperTV punta tutto sull'interazione dell'utente con i second screen. L'utente che guarda un programma in TV può contemporaneamente interagire sul suo tablet o smartphone con informazioni correlate e sincronizzate rispetto a quello che sta guardando, arricchendo la sua esperienza di spettatore. Annovera già tra i suoi clienti giganti come Sky, La7 e Fox.

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Page 1: Startup in action: HyperTV, by Patrizio Munzi

Startup in Action

Change TV audience in participating users

Patrizio Munzi [email protected]

martedì 20 marzo 2012

Page 2: Startup in action: HyperTV, by Patrizio Munzi

TV Audience is Changing

martedì 20 marzo 2012

Page 3: Startup in action: HyperTV, by Patrizio Munzi

TV Audience is Changing

martedì 20 marzo 2012

Page 4: Startup in action: HyperTV, by Patrizio Munzi

HyperTV eXperience

martedì 20 marzo 2012

Page 5: Startup in action: HyperTV, by Patrizio Munzi

How It Works

martedì 20 marzo 2012

Page 6: Startup in action: HyperTV, by Patrizio Munzi

How It Works

martedì 20 marzo 2012

Page 7: Startup in action: HyperTV, by Patrizio Munzi

How It Works

Thanks to Audio MetaTag technology the TV Show audio track is

enriched with audio data (unperceivable to the human) that contain

information on the program’s source and a timestamp.

Mobile App uses the device microphone to listen for audio metatags

and sync with the TV show

Mobile App uses detected audio metatags to retrieve from HyperTV

Mgmt System dynamically generated content synchronized with

the specific show’s timeline

TV Show AppTV Show ID+ Timecode

HyperTVMgmt System

Synced Content

Encoded Audio

martedì 20 marzo 2012

Page 8: Startup in action: HyperTV, by Patrizio Munzi

How It Works

Thanks to HyperTV you can easily build a different UX for the

different moment of the TV Show

Library of widgets: Images, Videos, Social Networks, Maps and more.

martedì 20 marzo 2012

Page 9: Startup in action: HyperTV, by Patrizio Munzi

Benefits

Increase users interaction and engagement

Second Screen application bridge from TV to

InteractiveTV

Viralize through Social Networks

Low investment in Technology

Easy to use and no risk to fall

Emotional Interaction: combine TV emotional impact with

Second Screen interaction capabilities

martedì 20 marzo 2012

Page 10: Startup in action: HyperTV, by Patrizio Munzi

Competitor Analysis

Competitors/Features

Customizable Platform

Sync tech Related Contents

Trivia&Pools Social Tools Social Rating Ad Platform E-CommerceReal Time Monitoring

Media Sync Watermark audio

SecondScreen Video Fingerprint

IntoNow FingerprintAudio

ExMachinaFingerprint

e Watermark

eXperience SecondScre

en

Watermark audio

martedì 20 marzo 2012

Page 11: Startup in action: HyperTV, by Patrizio Munzi

What we have

We’re a part of the VejoPark incubator that is the main investor of

the startup

A Portfolio of customers

Leadership in the Italian Market

A patent over the HyperTV technology

A fully featured working platform

IOS and Android Audio Synchronization Library to

develop custom mobile app

martedì 20 marzo 2012

Page 12: Startup in action: HyperTV, by Patrizio Munzi

What we’re looking for

A capital injection of 2.0M $ for internationalization

Europe, USA and then ASIA

An improvement of HyperTV backend UX and new widgets

development

Java, jQuery, HTML5 developers

Web UX expert

Mobile improvement and new mobile features

IOS and Android Developers

Mobile UX expert

Creativity and New Ideas

martedì 20 marzo 2012

Page 13: Startup in action: HyperTV, by Patrizio Munzi

What we offer

A young and highly

dynamic working team

A green and “Out of

Scheme” office placement

A good salary

Stock options

A startup eXperience at no risk

martedì 20 marzo 2012

Page 14: Startup in action: HyperTV, by Patrizio Munzi

Others Questions?

Meet us at the stand

HyperTV

via del Casale della Crescenza, snc 00189 - Romatel. +39 06 3322 5494www.hypertvx.comTwitter: @HyperTVX

Contact us to:[email protected]@hypertvx.com

martedì 20 marzo 2012