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View the video from this presentation: http://www.youtube.com/firsttuesdayuk Sign up for our next event: http://www.firsttuesday.org.uk This is a presentation from the First Tuesday Executive Breifing held Tuesday 3rd April 2012, ’The Future of Online Clohtes Shopping".
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MOBILE
The landscape
• “In 2014, mobile internet usage will overtake desktop internet usage” *
THE OUTNET customer• Which mobile device?
• The path to a sale
Social media & mobile• “49% of people use their mobile phones for Social Networking” *
*Source: “Infographic: Mobile Statistics, Stats & Facts 2011” Microsoft, last modified April 4, 2011, accessed April 3, 2012,
http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic
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What we’ve done
• Mobile-optimized website
• StyleCred iPhone app
What’s next• New iPhone app
• Wish List alerts
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MOBILE
Adapting the NET-A-PORTER model
• Integrating product and content
Understanding customer behaviour
• User experience
A multi-channel approach
• Different brand narratives for different channels
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CONTENT & COMMERCE
