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How To Make Your Recruitment Day More Effective Using Social MediaTechnologies Presented by Andy Headworth Sirona Consulting UK Recruiter Conference, November 2013

Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

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Page 1: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

How To Make Your Recruitment Day More Effective Using Social MediaTechnologies!

Presented by Andy Headworth!Sirona Consulting UK Recruiter Conference, November 2013

Page 2: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

C" S"O" T"

S" N" R"O" S" A"

R" E" C" R" U" I" T" M E" N" T"I" L" E"A" T" G"L" I" Y"

N"G"

#recnet

Page 3: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

Technology might be useful but you still have to drive the car

Page 4: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

!Today

Page 5: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

Common challenge

Page 6: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

CRM NOT ATS!Automated!

Social!Mobile

Stop waiting for the future………. it is here now!

Image - http://www.lalunecreative.com/wp-content/uploads/2013/10/back-to-work-2.jpg

Page 7: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

CV’s, Placements, Interviews, Feedback, Emails………..

Page 8: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

=

1. Track all email opens as well as links clicked in emails.!2. Get an alert each time someone opens an email or clicks a link.!

Use Boomerang to take messages out of your inbox until you actually need them

First thing - coffee and emails!

Page 9: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

Automation recipe is the new sexy…..

Page 10: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

Some recipes….

Page 11: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

What are people saying……..?

You!Company!

Brand!People!

What are people saying about you……..?

Page 12: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

Monitor any keyword [ You, Company, Brand, People ] in real-time and receive filtered, organised and prioritised information

Page 13: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

Cover your Twitter bases

@andyheadworth(“andy headworth” OR “sirona

consulting” OR sironaconsulting OR “sirona says” OR sironasays)

And for Google Alert (RIP) lovers

Page 14: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

Need some keyword help for writing your adverts or some sourcing?

[ ]

Thanks @JimStroud

Pull down corner of the spreadsheet cell while holding down CTRL button (Windows) or ‘option button (Mac)

Page 15: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

Save time - put all those email alerts in one place

Page 16: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

And share the best bits with your social

audiences……

Page 17: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

Easily aggregate, read and share…….

Page 18: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

Remind you of anything in your business?

Page 19: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

Your CV Database

Try some Social CPR

http://www.datafreshup.com

Page 20: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

20:80

Page 21: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

Niche&Social&

SocialBro&

LinkedIn&

Tagboard&&

Followerwonk&

Google&

Google+&&Plus&

X=RAY&Search&

&WhoWorks.at&

&&&RapporEve&&&&&&&&(Gmail)&

&&&&Facebook&

&&&&Sourcing&&&&&&&&&

&&&&&&Chrome&&&&Extensions&

&&&&Facebook&&Graph&Search&

&&&&&&&People&&&&Aggregators&

&Entelo&

&TalentBin&

&Dice&OpenWeb&

&Zeepex&

Github&

StackOverflow&

TwiQer&

How are you sourcing the 20%?

Page 22: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

Where are you building your communities?

CRM?

Page 23: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

Twitter - clever visual sourcing tool

Page 24: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

What is your #hashtag strategy?

Image credit: brandwatch.com

Page 25: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

#FAIL

Oops!!!

#susanalbumparty

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hashtagify.me

The top 6 influencers for #socialrecruiting

Page 27: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

TweetBinder

Page 28: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

TweetBinder Top Influencers for #socialrecruiting

Page 29: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

Tagboard

Page 30: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

Facebook

image: offergraph.com

Engineers who work at company name!Engineers who live in location!Engineers who are from location!Engineers who used to work at company!Engineers who ever worked at company!Engineers who used to work at company

and live in location!English graduates who live in location

and speak language!People who graduated from university

name after date!

People who graduated from University of Southampton after 2009 and like Rock Music and live in London, United Kingdom and speak French !

Page 31: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

Facebook - clever visual tool

http://friend-wheel.com

Page 32: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

Analyse your Facebook Page with LikeAlyzer

Page 33: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

Ending with a LinkedIn Tip

iPad

Hyperlinks ‘live’ on LinkedIn iPad AppH/T @Mr_LinkedIn

Page 34: Stephen darori howtomakeyourrecruitmentdaymoreeffectiveusingsocialmediatechnologies 131113130912-phpapp01

[email protected]  !blog.sironaconsul2ng.com  linkedin.com/in/andyheadworth  !twi9er.com/andyheadworth  !facebook.com/sironaconsul2ng  !plus.google.com/+andyheadworth  

www.sironaconsul2ng.com    +44  1903  206249  |  +44  7788  726019  

Thank You - Any Questions?