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An overview of the Beacon ecosystem
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Stop freakin’ it’s just a Beacon
April 2014
James SeniorVP, Product Strategy & [email protected]@jsenior
Ratio is a leading multi-screen agency that partners with global brands to create seamless experiences across all platforms. We deliver multi-screen apps that provide consistent and optimized user experiences across the web, mobile, tablet, Connected TV.
Ratio’s specialized team combines product strategy with compelling design and deep technical expertise to deliver award-winning applications.
Our Clients
What will I get out of this session?
• Understand how to think about beacons, apps and geolocation
• Learn how to think about the components of beacon ecosystem
• Get smart about Beacon hardware, OS and device support, cloud services
We <3 location
We <3 location
20,000
We <3 location
Read more: labs.weareratio.com/project/12-man-hunt/
Beacons complement existing location tech
Supporting a combination of location technologies / inputs is the most effective strategy to achieve highest coverage with users
Another tool in the toolbox for locating users on mobile devices
values represent approximate proximity accuracy
Beacons are particularly useful for:
Indoor and outdoor deployment
Rapid deployment with no infrastructure
Demanding less power from user’s devices
Beacons in the App Lifecycle
User Acquisition Uninstall
How beacons work
Unique ID
Cloud services for beacon/content management
Targeted Content
Beacon Landscape
e.g. Apple, Microsoft, Amazon, Google, Samsung etc.
e.g. Qualcomm, T.I.,Estimote, Beaconic etc.
e.g. Swirl, Qualcomm, GeLo, Beaconic
Beacon Landscape
Cloud Services Landscape
OS / Device Landscape
OS / Device Architecture required to support Beacons
Device
Operating System
Bluetooth Stack
Beacon API & Service
Beacon Provider SDK
App
Device requires radio hardware that supports BLE (BT 4.0)
Operating System provides I/O for firmware and Bluetooth Radio
Bluetooth Device Driver and APIs for controlling / interacting with the Bluetooth radio
A service & API designed to manage beacon polling for Beacons & passing events to registered apps
API layer augmenting Beacon API features with beacon / cloud specific APIs
Native app that leverages beacon proximity
Common Use Cases
Marketing – e.g. in-venue promotions, campaigns, announcements Tracking – e.g. mapping, visitor flow analytics Verticals
Retail Institutions Commercial Venues and more…
What you got out of this session
• Understand how to think about beacons, apps and geolocation
• Learn how to think about the components of beacon ecosystem
• Get smart about Beacon hardware, OS and device support, cloud services
What’s next?
Beacon Goodness: www.weareratio.com/blog This presentation Beacon Overview Whitepaper Read about SmartPostr Experiment Download our Beacon BLE Library
We’re hiring! www.weareratio.com/company/careers
Let’s rock your project out! [email protected]
Questions: [email protected]
Thank you
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