The Social Network for Business

“Social Media has led managers, marketers, CEO’s, CMOs to think they can use social networking sites to spread their message the same way they use traditional media platforms like print, radio, television, or outdoor, and expect similar results and returns. But what we call social media is not media, nor is it even a platform. It is a massive cultural shift that has profoundly affected the way society uses the greatest platform ever invented, the Internet.”

Gary Vaynerchuck, Founder of Wine Library and Author of The Thank You Economy

The Social Media Phenomenon

Storeboard’s mission is to collect and organize all commercially relevant data and

media in regards to the businesses and products of the world and to present them to consumers in an interesting and useful manner in order to improve commerce.

Storeboard’s Mission Statement:

The Market

• Approximately 150 Million Businesses Worldwide - 23M in the U.S. Alone.

• Social Media Sites Have Significant Value:

• While Storeboard is Focused on Becoming the Leading Social Media Site for Businesses, it Appeals to Consumers By Creating a More Streamlined Approach to Finding Businesses and Products.

Valuation: $202.2B – 1/5/15 Valuation: $24.7B – 1/5/15 Valuation: $3.4B – 1/5/15

The Problem

Yelp

Search Query: ElectricianNew York, New York

NYElectriciansNet.com

ServiceMagic

SuperPages.com

Typical Business Search - 2015

J S VElectric

ADCO Electrical

About 43,500,000Results

Corporation

.com

• Information About Businesses is Spread Across the Internet in a Multitude of Websites and Directories Presented in Different Formats.

• When Consumers Search For Businesses, Too Much Investigation Is Required and It Is Too Difficult for Consumers to Compare the Various Businesses and the Information They Find In Search Engine Results.

• Consumers Have Limited Filters Available Hindering a Consumer's Ability To Locate Goods and Services.

Search For: ElectricianNew York, New York

A. DavinoElectrical

Al Wes ElectricServices

Knight ElectricalServices

Allran Electricof New York

AltmanElectric

Noho Lightingand Electrical

J S VElectric

GallagherElectrical

A & SElectric Co

ADCO ElectricalCorporation

K MElectric

A TechElectric

Star DeltaElectrical Inc

Storeboard Business Search - 2015 &

Beyond

About 6,237 Results

• The First Social Media Site That Showcasesand Promotes Business-Friendly Profiles That Encourage Commerce, Interaction, and Engagement.

• A Standardized Profile For Every Business Type That Incorporates All of The Business's Information and Media.

• Storeboard Is Becoming a Leading Website Aggregating Business Data and Media.

The Solution:

How Is Storeboard Different?

+ + =

• Storeboard Is a Social Media Site For Businesses. LinkedIn Is For Corporate Executives to Promote Themselves and Facebook allows individuals to Share Information About Themselves With TheirFriends and Family.

• However, Storeboard Focuses On The Business Itself (As Opposed Toan Individual Person). On Storeboard, Your Icon is Your Business Logo,Not The Photo of The Founder or CEO.

• Storeboard Combines The Technology and Functionality of 3 Of The Most Popular Sites Into One: Facebook, Craigslist and Amazon. A Business Can Create a Free Profile, Update Its Status, Send Out E-Mail, Post Ads, Connect With Customers, Upload Services, Menus, and Images, and Sell Products Online All From One Powerful and Unique Platform.

A Storeboard Icon:

How Storeboard Fits Into The Social Media Ecosystem:

Why Consumers Prefer Search on Expedia vs. Google: Expedia Search ResultsGoogle Search Results

• All Profiles are the same on Expedia.

• Search Filters can be used to zero in on the "perfect" choice.

• A wide variety of results requires more searching.

• Not possible to use search filters.

Audios

Blogs

Videos Images

Products

ClassifiedAds

Services

Profiles

Email

Coupons, Forms,Menus, Advertising

and More…

Coupons

Forms

A Storeboard Profile Is a Superior Way To Display Business Information and Media.

Storeboard Profiles Allows Businesses To Display All of Their Information and Media Eliminating the Need for a Stand Alone Website and Making It Easier For Consumers To Search, Navigate, and Compare Business Data and Information.

Why A Storeboard Profile Is Superior To A Website

Customer’s Ability to Navigate

Time Consuming - Customer Has to Learn Each Individual Website

Easy - All Businesses Appear in a Profile That Appears the Same with Slight

Variations To Allow For Different Business Types

Sharing Content Website Content Can Be Viewed Only All Content Can Be Shared On MajorSocial Networks

Cost Varies - Limited Free Options Free

Marketing

Requires Outside Expertise and Costs To Connect With Other Businesses and

Consumers

“A Website Stands Alone Like an Island”

Other Businesses and Customers Are Part Of The Platform - There Is a Built In

Audience That Can Be Accessed At No Cost

“Storeboard Profiles Are Part of aBroader Community”

Customer Interaction Limited - Intended for Viewing OnlyRich Opportunities For Customers to Share

and React in Comments, E-mail, and Posting

Ability to Update Difficult - Usually Requires Outside Expertise Easy - No Outside Assistance Required

Website Storeboard ProfileAdvantages

User AdvantagesConsumers:

• Consumers Can Search and Compare Data Faster and Easier Because All Relevant Data Will Be Included Within a Storeboard Profile.

• As Storeboard Becomes More Popular With Consumers, It Will Encourage More Businesses To Join. Storeboard Will Become More Engaging and Useful.

Businesses:

• Businesses Can Reduce Their Online Marketing Costs Because a Storeboard Profile Is Easy To Use and Update.

• Businesses Can Engage With Consumers and Each Other, Sharing Information and Communicating.

The Availability of Goods and Services on the Internet

Storeboard's Aggregation of Business Data and Media Will Result In New and Interesting Ways of Searching

1. Networks - It is Possible to Transform Your Storeboard Dashboard into a Business Network Whereby a Business Can View Businesses, and Postings Related To Their Business Category. It Is a Network Within the Storeboard Network. 2. Location - It Is It is Possible to View Businesses According to Country, State, County, City, and Neighborhoods on Storeboard. 3. Directory - Industry Specific Directories Can Be Uploaded Onto Storeboard and Individual Businesses Can Build Out Their Profiles With Media and Products. Viewers Can Search Them By Directory. 4. Malls, Shopping Centers, Streets, Neighborhoods - As Storeboard Grows, Viewers Will Be Able to View Businesses That Make Up Different Locations. This Will Allow The Viewers To Explore Businesses and Products. 5. Combination of Various Criteria - Storeboard Will Allow Users to Search For a Particular Type of Media, Business, or Business Category By Location Posted Within a Certain Time Frame. There Will Be Numerous Filters Allowing the Viewer to Have Maximum Control With Regard To Search Results.

How Storeboard Will Aggregate Profiles:

1. Licensing Deals with Business Directories, Print, and Marketers.

2. Malls and Shopping Center Platform

3. Social Media Site

4. Data Scraping - Similar to Google, Storeboard Will Eventually Use Bots to Scrape Websites.

5. Direct Sales

Storeboard’s Shopping Center and Mall Platform

• Consumers Will Be Able to Search Products, Videos, Blogs, and Images Using Storeboard's Mall and Directory Platform.

• Consumers Will Be Able to Search Stores, See Inside Stores, View Products on Store Shelves, and Place Orders Online.

• Shops Can Promote Specials Using Push Button Notifications to Consumers Who Are Located in or Near the Mall Driving Sales to Their Stores.

• This Platform Can Be Marketed Directly to Businesses or Mall and Shopping Center Owners.

Storeboard's Current Licensing Deals: The Coal IndustryThe Petroleum Industry

Terms of Storeboard’s 1st Licensing Deal:1. 16 Business Directories With an Average of 15K Businesses Per

Directory.

2. 6K/Year/License for 3 years.

3. Each License Includes a Mobile Application.

4. Respected Player in Directory Publishing Business.

5. There are 1.5M Business Directories Worldwide.

Storeboard's History

• In 2007, Storeboard Was Conceived By David Waller, A Former Attorney and Real Estate Developer.

• While Renovating Large Multi-Family Complexes Throughout The United States, Waller Grew Frustrated With How Difficult It Was to Find Businesses to Renovate His Properties.

• This Is Because Business information Is Now Spread Across a Multitude of Online Business Directories and Google Does Not Render Complete Search Results.

• He Began to Realize That In This Modern Age of Internet, It Should Be Easier For Consumers to Find and Learn About Businesses and Products They Need. Similarly, It Should Be Easier and Free For Businesses to Post Their Products and Services Online.

Milestones• March, 2011 - Storeboard Launches and Starts To Enroll Its First Businesses.

• June, 2011 - Storeboard Has 1,000+ Business Members and Growing.

• March, 2012 - Storeboard Grows to 16,000 Businesses From Over 120 Countries!

• January, 2013 - Storeboard Signs Its First Licensing Deal To Produce 16 Online Directories Ranging From Student Housing to Oil and Petroleum.

• May, 2013 - Storeboard Is Ranked 12,800 In The World and Has More Page Views Per User and Its Users Spend More Time On Site Than LinkedIn. Storeboard Has More Than 22,000 Members.

• December, 2014 – Storeboard Grows to 67,000 Businesses From Over 140 Countries. A New Business Joins Storeboard Every 15 Minutes. Storeboard In Print is Launched Featuring Storeboard Businesses and Media.

Where Storeboard Is Today• Storeboard is Currently Ranked the 13,000th Most Popular Website In The

World by Alexa (There Are Over 250M Websites Worldwide).

• Everyday Storeboard Attracts Visitors From Around The World Including Russia, China, Brazil, Mexico, India, Italy, Netherlands, France, Pakistan, New Zealand, Philippines, Canada and Africa. On A Typical Day, Storeboard Attracts Visitors From Over 100 Countries.

• Storeboard Signed Its First Licensing Deal To Produce 16 Online Directories Ranging From Student Housing to Oil and Petroleum. The Average License Agreement is For $6,000 Per Year For Three Years. There Are Over 1.5M Business Directories Worldwide.

• Storeboard Launches Storeboard In Print Featuring Storeboard Businesses and Media.

Storeboard In Print• Storeboard In Print Will Be a 6” x 9”

Free Magazine Providing Information to Consumers and Business Owners About Their Local Communities.

• Storeboard in Print Will Feature Articles and Information On Local Businesses, Restaurants, Shops, Events, and Deals.

• Sales for Storeboard In Print Are Currently Underway In Miami, FL.

Where Storeboard Is Heading• Storeboard Is On Track To Become The Number 1 Social Media Site For

Businesses on The Internet.

• Storeboard’s Goal is to Become The Leading Licensor of Software For Business Directories To The Publishing Industry

• Storeboard’s Goal is to Become The Preferred Search Engine for Business Search on The Internet Replacing Google Driven Searches By Using Standardized Profiles That Are Robust With Details About the Business and Their Media Including Images, Videos, Blogs, Products, Coupons, Audios, Services, and More.

How Much Money Has Been Invested So Far:• David Waller, the Founder and CEO, and His Family Have Invested More

Than $700,000.

Storeboard's Valuation:

• Storeboard Is Seeking To Raise $1,000,000 In Exchange For a 10% Equity Stake. With This Funding, Storeboard Will Expand Its Reach With The Goal To Establish Storeboard as the Number 1 Social Network For Businesses Worldwide.

Use of ProceedsThe Following Represents an Approximate Breakdown of How The Proceeds Will Be Deployed:

• Publicity and Advertising - 35%

• Site Development - 30%

• Operational Expenses - 15%

• Fund Raising - 10%

• Legal – Corporate and Preliminary Patent Filings - 5%

• Mobile Application Development - 5%

Revenue Drivers

• Licensing Services - Storeboard Has Entered Into Its First Licensing Agreement With a Publisher to Produce 15 Business Directories at $6,000 Per License. There Are Over 1.5 Million Business Directories Worldwide and Storeboard Offers The Most Robust Platform For Business Directory Publishers To Turn Their Websites Into Dynamic Social Networks.

• Premium Packages - Storeboard Offers Premium Packages To Its Businesses. These Offers Can Be Expanded and Promoted To Storeboard Members and Businesses. Premium Packages Can Be Sold in Conjunction With Print Advertising In Storeboard In Print.

• Social Media Services - Including Media Posting, Design, Profile Placements

• Daily Deals – Discounts and Promotions Similar To Groupon Offerings.

• Targeted Advertising - That Can Be Delivered According To Business Type, Geographic Area, and Other Demographics Similar to Google and Facebook. Ads Can Be Sold on a Pay Per Click Basis or By Impressions.

• Affiliate Sales and Joint Ventures – Cross Promotions with Banks, Printers, Suppliers and Service Providers Aimed at Small Business. Target Companies Include Regus, Staples, Chase Bank, and UPS.

David Waller

Founder and CEO

• David Waller is the Founder and CEO of Storeboard.com. He Conceived of the Concept After Realizing That It Was Harder Than Ever To Determine Who Was Doing Business In a Particular Field As He Traveled The United States Renovating Apartment Complexes. He Determined That a Profile Based Search Was Vastly Superior to a Website Based Search.

• David Waller Previously Served As The Chief Executive Officer Of JAB Real Estate Investment Group Which Held over 150M in Assets and Employed In Excess of 350 Employees. JAB Bought, Renovated, and Sold More Than 90 Multi-Family Properties In 7 States. JAB Owned and Managed More Than 4,000 Apartments. The Company Owned a Property Management Company, a General Construction Company, and a Kitchen Cabinet Manufacturing Business.

• Prior to JAB, Mr. Waller Was Attorney Who Built a Successful Law Practice. While Attending Columbia University and Cardozo School Of Law, Mr. Waller Financed His Education Through Several Business Ventures. These Businesses Included a Disc-Jockey Service, a Window Washing Company, a Janitorial Service, a Newspaper Delivery Service, and a Party Supply Store. These Varied Entrepreneurial Efforts Paved The Way For Mr. Waller To Create Storeboard.com, as a Unique and Effective Marketing Tool For Businesses.

Stephan Gittings

Partner and Creative Director

• Mr. Gittings Focuses on Technology and Creative Strategies For Storeboard.

• Mr . Gittings Has Worked With Leading Technology Brands, Exclusive Retail Brands, and Consults With Top Agencies In the U.S. and London.

• His Accomplishments Have Included Taking IBM’s Leading Reseller Into Direct Sales Adding $250 million In Revenue over 2 Years to Rebranding Fashion Icons Such As Vivienne Tamm and Reem Acra With His Focus on Digital Strategies.

• His Previous Entrepreneurial Successes Have Included: PrintMarket.com (Purchased By United Business Media 2001) Propaganda Advertising, Cultural Studies International, and WTI Travel and American Leadership Studies Group (Now Passports, Inc.).

Lih-Hann Chiu

Chief Business Development Officer • Develops, Communicates, and Implements Finance, Product, Revenue, and Organizational

Development Strategies In Conjunction With the Executive Leadership Team to Realize Storeboard's Business Vision.

• Mr. Chiu is Also the Founder Indicium Digital, a Business Consultancy With Expertise In Data Research

and Intelligence Mining, Product Strategy, Communications, and Client Development. He Serves In Advisory Roles at Impact Investment Financial Technology Provider HIP Investor, and Equity Long/Short Hedge Fund Third Square Investments. He Has Also Advised On New Product Development For JOC Group, an Information Services Provider to the Trade, Transportation, and Logistics Industries.

• Mr. Chiu Began His Career as a Sell-side Equity Research Analyst Covering the Computer Hardware and

Services at Moors & Cabot Investments. He Held Leadership Roles In Research, Product Development, Partnerships, Sales, and Operations at Revere Data, LLC Throughout ahe Firm's Growth Stage Before It Was Sold ao Factset. He Was Also Part Of The Business Turnaround Team at JOC Group, Where He Led the Establishment Of the Company's Enterprise Product Management and Custom Solutions Departments, Drove the Development Of a Comprehensive Talent Management Strategy, and Provided Organization-wide Digital Transformation Leadership.

Storeboard Advisors

John Fanning, Co-Founder and CEO of Napster

Joe Abrams, Co-Founder and CEO of Myspace

Home Page

Screen Shots

• Designed For Simplicity, The Home Page Provides Users The Means To Get Started On Storeboard.

• Users Can Sign Up For a New Account or Sign In To Their Existing Account.

Profile Templates

• Choose From One Of Our Profile Templates, and Achieve A Professional Looking Profile In Minutes.

• Storeboard Has Templates For General Businesses, Merchants, Non-Profit Organizations, Internet Service Providers, Community Members, Restaurants, Professionals, Internet Merchants, with New Templates To Be Introduced In The Future.

Profile

Screen Shots

• View Everything You Need To Know About A Business In One Dynamic Profile.

• A Storeboard Profile Drives Traffic To Your Website and Social Media Pages.

• A Storeboard Profile Displays All of Your Media in One Place. Each Video, Image, Product, Blog, or Audio Has a Unique URL Which Allows The User or Viewer to Share Media on Over 300 Social Sites.

Dashboard

Screen Shots

• The Dashboard Provides a Central Location For Each User To Begin His Storeboard Experience.

• View Recent Blogs, Videos, Classifieds, Products, and More

• Read The Latest Status Updates, View Members Online, Local Business News, and Local Events.

Classified Ads

Screen Shots

• Browse By City The Very Latest Classifieds Ads In Over 600 Categories.

• Easily Post A Classified Ad In Any City and Then Share It Online For All To View.

• A Storeboard Member Can Use Media That Has Been Uploaded To Their Profile In Conjunction With A Classified Ad.

Screen Shots

Marketplace

• With An Ever Expanding Range Of Products Being Added, Storeboard Is The One Stop Home To Finding What You Need.

• Products Are Easily Posted With Our Simple and Intuitive Product Manager.

Tel: (212) 518-6301Email: dwaller@storeboard.com

Web: www.storeboard.com

David S. WallerStoreboard, Inc.

112 West 34th Street18th Floor

New York, New York 10120

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