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Hello

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Internal and External Training

• Sales teams

• Partners

Communications

• Live events: town halls, executive messages, customer addresses

• Employee portals: HR, training

Knowledge Management

• Customer and partner support

• Internal how-to

Video Moves Across the Enterprise

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Siloed Enterprise Communication Functions

OWNEDPAID EARNED

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OWNED

PAID EARNED

SEO

WebsiteSEM

Organic SocialPaid Social

Press

Native Ads

Social ListingApps

Content MarketingDSP

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Customer Service is the new marketing.”- Jay

Baer

More than 100 of the 500 largest global businesses will introduce video-based chat by 2018 for customer-facing interactions.”

- Garnter Research

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• What themes and keywords should be encouraged?

• What viewers and personas should your video makers have in mind?

• What are the brand no-no’s for voice and tone, as well as look and feel?

• What messages and topic are to be avoided?

• Look at these policies through the lens of each functional area.

• Spell out the approval process.

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• 163

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Configurable Tech Stack

Brightcove Platform

CMS

Marketing AutomationCustomer Relationship Management

EmailSocial Platform

Interactive, CTA, forms

1:1 Personalization Profiling and Targeting

Internet Of

Things

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Customized video portals, live events, and microsites.

Allows you to easily create beautiful video portals with best practices for SEO, responsive design and social sharing in minutes.

• Responsive across desktop, mobile, and tablet

• Optimized for search and social

• Page level calls-to-action

Secure Internal Communication

Allows you to create secure internal communication for bothlive and on-demand assets for employees, partners andinvestors.

• Authentication

• Localization for a global workforce

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Herbalife is a global nutrition and weight management company, with over 3 million independent distributors in over 90 countries

GOALCreate site to deliver content to both public and member-only content. Go live in 1.5 months.

SOLUTIONGallery video portal utilizing multi-lingual and SSO security features.

• 6 weeks from concept to delivery• 32 sites in 23 languages• Must sign on as independent distributor to access all video content

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Integrates video with marketing automation to drive engagement and conversion.

• Tracking

• Segmentation

• Personalized communication

• Campaigns

• Lead scoring

Brightcove Audience

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Wiley is the global publishing company of the Dummies, series, the world’s best selling reference brand

GOALPulse check their database to check quality and gain insight into individuals.

SOLUTIONVideo landing page created in Eloqua, linked to directly via email sent to their database. They mapped video play events associated with individual contacts directly into activity records in Salesforce.

RESULTSKnow who clicked on the email, the individual who watched the video and for how long. Contact base is updated and further communication with the individuals is planned. Deep insights into video engagement for specific contacts, enabling Sales to engage in more meaningful conversations, and shortening the sales cycle time.

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• Producing consistent, brand appropriate, engaging video at scale that requires organizations to expand existing workflows to accommodate video production and publishing.

• Establish corporate policy each functional area producing video content.

• Develop flexible tech stacks that support both workflows and policies across the enterprise.

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Amy HydeDirector of Technology Alliancesahyde@brightcove.com@ahjuarez

techpartners@brightcove.com

Content Management Systems (CMS)Customer Relationship Management (CRM)Text Services (Captioning, Transcriptions, Translation)Marketing Automation Platforms (MAP)Interactive VideoContent Marketing Platforms (ie: Oracle Content Marketing)Social Platforms E-Commerce PlatformsE-LearningContent Production and EditingSingle Sign On (One Login)Ad ServersAd Networks/ExchangeRich Media AdvertisingWeb AnalyticsDistribution Platforms – FireTV, OTT, YouTube Recommendation Systems/ Personalization Content ClippingSignal AcquisitionP2P Distribution

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Questions?