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Blogs and Facebook and Twitter
Oh My!October 21, 2009
1Wednesday, October 21, 2009
To Begin With...
2Wednesday, October 21, 2009
It’s Not About Technology...
3Wednesday, October 21, 2009
...but Technology Makes it Happen
4Wednesday, October 21, 2009
The Internet has lowered the barrier to participation
for people, companies, organizations, anyone.
5Wednesday, October 21, 2009
It’s Never Been Cheaper
• http://www.howmanypeopleareinspacerightnow.com/
• http://istwitterdown.com/
• http://cakewrecks.blogspot.com/
• http://www.peopleofwalmart.com/
6Wednesday, October 21, 2009
7Wednesday, October 21, 2009
8Wednesday, October 21, 2009
Benefits of Social Media• Cost-effective
• Quick
• Viral
• Feedback
• Credibility/Thought Leadership
• Community/Halo Effect
• SEO
• Constant Marketing
9Wednesday, October 21, 2009
What to do?
• Start listening
• Connections, not content
• Be conversationalists
• Stop chasing ‘the next big thing’
• Stop thinking in terms of mass audiences
10Wednesday, October 21, 2009
Be Human
11Wednesday, October 21, 2009
Social Media is People12Wednesday, October 21, 2009
13Wednesday, October 21, 2009
Social Media is Free...
14Wednesday, October 21, 2009
...but It’s Not Cheap
15Wednesday, October 21, 2009
There is no marketfor messages
16Wednesday, October 21, 2009
Things To Do Right Now
• Protect Your Brand
• Be Wherever Your Customers Are
• Remember It’s About Conversation, Don’t Shout and Don’t Forget To Listen
17Wednesday, October 21, 2009
Let’s Get To Work
18Wednesday, October 21, 2009
Building Blogs
• Hosted or Not
• Wordpress, Blogger, TypePad
19Wednesday, October 21, 2009
Social Networking
• Facebook, MySpace
• Know your audience and where they are
• Integrate Facebook into your site and vice versa with Facebook Connect
• Tools like ShareThis
20Wednesday, October 21, 2009
Social Sharing
• ShareThis, digg, Delicious, Stumble Upon, etc.
• Social Shopping
• Users share recommendations
• SlideShare for business
• The birth of tags
21Wednesday, October 21, 2009
Google SideWiki22Wednesday, October 21, 2009
News Sharing23Wednesday, October 21, 2009
Microblogging
• Twitter - 140 characters or less
• Tumblr
24Wednesday, October 21, 2009
Mobile Services
• Mobile Applications for blogging, Facebook, etc.
• Location Aware Services
• Geo-tagging
25Wednesday, October 21, 2009
Other Things To Consider
• Wikipedia
• Video Sharing
• Photo Sharing
• Ning
• BlogTalkRadio
26Wednesday, October 21, 2009
Case Studies
• Friday’s on Facebook
• Skittles
• Ford
• The Amp App FAIL
27Wednesday, October 21, 2009
TGI Fridays28Wednesday, October 21, 2009
‘Friend’ Woody and get a free burger
29Wednesday, October 21, 2009
Free Burger!30Wednesday, October 21, 2009
Ford
• http://www.slideshare.net/scottmonty
32Wednesday, October 21, 2009
AMP FAIL!
• http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=327620139&mt=8
33Wednesday, October 21, 2009
#badcitibank
• http://twitter.com/search?q=%23badcitibank
34Wednesday, October 21, 2009
Let’s Discuss35Wednesday, October 21, 2009
36Wednesday, October 21, 2009
Give Visitors Something 37Wednesday, October 21, 2009
Some Links
• http://www.interactiveinsightsgroup.com/blog1/social-media-examples-superlist-17-lists-and-tons-of-examples/
• http://www.marketingbeginsathome.com
• http://www.web-strategist.com
• http://www.communityguy.com
• http://www.gapingvoid.com
38Wednesday, October 21, 2009
