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A cumulative research project on the effect of collaboration on Digital Collective Communities
Citation preview
“Success in the Hands of the Community: HitRECord.org as a Case for the Transformation of Artistic Collaboration in the Digital Space.”
Samantha JunemanWe The Network
COM 5978/16/2012
Topic/Problem:
• The Internet provides digital meeting grounds for artists.
• Digital collaboration communities are constantly evolving, gaining success, and also failing.
• What aspects of a modern digital collaboration community are successful and why?
• Enter…
Key Literature/ Theoretical Model
• Candy and Edmonds “Explorations in Art and Technology” (2002)- Thought leaders in the effect modern technology (the Internet) has on Artistic Collaboration.
• Edmond’s “New Directions in Interactive Art Collaboration” (2006)- Context of Evolution of Digital Collaboration
• Burr’s “Social Contructionism” (2003) – Understand how members form their own realities.
• Garner’s “Social Theory: Power and identity in the global era” (2010)- Understand how Hall’s Encoding/Decoding effects community interaction.
Research Questions:
• Why do the members of HitRECord choose to collaborate on this space when there are other digital collaboration mediums available to them?
• Does the fact that HitRECord functions as an online “production company” have an effect on the creativity it facilitates?
• What incentives does an artist have to continue to collaborate within the HitRECord Community?
Data:Phone interviews with 7 active community members
chosen at random. Each interview respondent was asked the same questions
Data:
• Definition of Goals and Success for HitRECord participation.
• Why HitRECord and not another collaborative community?
• What incentives do they have to collaborate in the HitRECord community?
• Favorite and least favorite parts about the community and the platform?
• Observations, unique to their experience with HitRECord?
• What is HitRECord’s most valuable asset? Least valuable asset?
Findings:
Collaboration70% listed this as a
personal goal.43% listed this as their
definition of success
“They ultimately want more.”
Findings:
Features/Recognition28% listed this as a
personal goal.86% listed this as their
definition of success
After they place their intentions in the context of the community, their personal definitions change.
“Social Constructionism”
Findings:
Learning/Inspiration43% listed this as their
definition of success
They don’t expect it to happen, but eventually adopt the importance the community has placed on this.
0% listed this as a
personal goal.
Findings:Monetary Gain/Published Works
28% listed this as a
personal goal.0% listed this as their
definition of success
1 respondent mentioned this as their incentive to collaborate on HR
2 respondents mentioned this as HR’s biggest asset for success.
“This is what they perceive as other members’ incentives”“Encoding”
Findings:
Support/Community0% listed this as their
definition of success43% listed this as a
personal goal.
72% noted this as an incentive to participate.
3 respondents noted this one of HR’s assets.
Conclusion:
• The collective community will work together to create their own culture and reality.
• Initial individual perceptions will change as they are influenced by the group.
• A clear involvement with the group is important to the individual.
Next Steps:Recommendations for future Digital Collaborative Communities:
• Don’t constrict or influence the culture, it will naturally shift.
• Don’t inhibit communication or control.
• Collaborative communities thrive on the influence they have on each other- make this visible.
• Give users multiple incentives, they may discover which aspects they are actually looking for.
Questions?