Mobile SEO& Page SpeedCindy Krum, MobileMoxie

Cindy KrumCEO & Founder,MobileMoxiecindy@mobilemoxie.com720-231-7277Twitter/Skype: Suzzicks

2 Months Free MobileMoxie Tools with This Promo Code:

SMXWEST2014www.mobilemoxie.com/register

Top Google Mobile

Rankings

Top Google Mobile

Rankings

Mobile Ranking Signals

Understanding Varies: User-Agent

• Impacts CDN Caching• Requires Special Set Up

What is Broken Content?

• Flash• Popups• Hover Effects• Sideways Scrolling• Tiny Font Sizes• Tiny Buttons• Device-Specific

Content• Slow Pages

Bounce Rate – Likely ‘Mobile Bounce Rate’

Why is Page Speed Important?

Here is the Problem

Responsive DesignTends to be Slow

So How Do You Speed Up Responsive Design?

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Google Tools Give Different Results

FF Plugin Web Tool

Google Tools Give Different Results

UX Beta Elements May Come Into Play in the Algorithm

• Screen-Width/Viewport Settings

• Font Sizes• Tap-Target Sizes• Language Attributes

(Send in HTTP Header)

• Unused CSS & Efficient CSS Selectors

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Closing Strategy Notes

– Load Time is Super Important for Mobile SEO & Usability• All Mobile Architectures Need Good Load Time• Use Tools To Find the Opportunities

– Considering a mixed or staged approach, depending on page content and objective• 'M.' product pages/PPC landing pages• Responsive blog, search & navigational pages• 'Varies: user-agent' server setting on everything

Cindy KrumCEO & Founder,MobileMoxiecindy@mobilemoxie.com720-231-7277Twitter/Skype: Suzzicks

2 Months Free MobileMoxie Tools with This Promo Code:

SMXWEST2014www.mobilemoxie.com/register