Mary Ellen BatesBatesInfo.com

Internet Librarian 2013Oct 28, 2013

Super Searcher Secrets

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Tweeting this?

@mebs#internetlibrarian

Slide deck @ BatesInfo.com/extras

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Google Crisis Maps

Monitor a local situation

Create your own!

google.org/crisisresponse/

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How would you answer this?

Show me how people’s use of the word energy changes over time

I used Google Trends

google.com/trends/explore

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“energy” searches 2007

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“energy” searches 2013

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Market research w/ Trends

Compare relative popularity of brandsFilter by

GeographyDateBroad categoryType of search (web, YouTube...)

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Google goes broad and deep!

Search for people, org, broad topic

schizophrenia, censorship, Syria, debt ceiling, euro...

See section for “In-depth articles”

“... kick back and spend 15-20 minutes”Not bad! 11

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Google’s Reading Level filter

Not finding meaty content?Search tools/All results/Reading levelLevel determined from semantic analysis

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Google’s Media Tools

Great way to “package” tools

How about your library?

google.com/get/mediatools

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Use autocomplete as research

ID alternativesEverNote vs

Check spellingSilvio Berl

See the buzzMonterey Bay Aquarium

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Need visuals?

Search for:

Infographic and {search terms}

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infographic “market share” iphone

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Disconnect.me

Anonymized searchGoogle, Bing, Yahoo, etc.Pull-down and directly from omnibox

Download app at disconnect.me/searchSearch directly at search.disconnect.me

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blekko – still useful?

Emphasis on “channels”/slashtags? /nopeedit.blekko.com returns you to old blekko

Still useful for focused searches

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Zanran

“Google for data”Scans PDFs, XLS, HTML tablesIDs charts, tables, graphs in a fileFree to download data

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Millionshort.com

Long-tail researchEliminates top 100 to 1 million sitesCatches less-SEO’d sitesEssential for more complete research!Bing API

See also MillionTall.com: only top sites

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CI on LinkedIn

Where do former Nike IT pros work now?

Advanced People search:Past Company - NikeIndustry – Information techThen review Current Company

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LinkedIn “Influencers”

Monitor for your market’s influencers

Bill Gross, CEO IdealabMartin Sorrell, CEO, WPPAnn Winblad, Director, Hummer Winblad

Linkedin.com/today

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Qwant.com

Dynamic web/social search engine

Web, “live”, social, shopping & Wikipedia

Nice overview of topicCan modify search in single channelShallow archive

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Can search w/in a channel!

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Facebook Graph Search

Applicability for real research?

Friends of friends who work at an org

Favorite books of people who like {Neil deGrasse Tyson / Ted Cruz / Celgene}

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Data-mining SEC docs

WordsAnalytics.com calculates FOG score, sentiment of filing, risk, litigiousness

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Sentiment scores

Where can you tell a story?

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20012002200320042005200620072008200920102011201220130.0%

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Positive SentimentNegative Sentiment

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Consider curation tools

PinterestSee NYPL @ pinterest.com/nypl

Scoop.itPaper.li

See the buzz, be part of the buzz

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Slide deck @ BatesInfo.com/extras

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Mary Ellen Bates

+1 303.772.7095mbates@BatesInfo.comWeb: BatesInfo.comBlog: Librarian of Fortune.comTwitter: mebs