SUPERNOVASUPERNOVA INC.INC.Melissa AlbanoClint Armistead

Brad BanksLizzie BellingerIsabel ManaloAnna Nelson

Whitney Worthington

Supernova Inc.

Situation Analysis

Supernova Inc.

Situation Analysis• Science and math knowledge required for

future careers

• Economy depends on products and innovation that rely on STEM

• Lessen fears concerning the America’s position in space industry

• Young, qualified employees are needed from US colleges and universities

• Achieve high-priority performance goals

Supernova Inc.

SWOT Analysis

Supernova Inc.

Supernova Inc.

Strengthstechnologically

dependent youngsters

Opportunitiesinstability of jobs in

STEM areas

Weaknesses

low response to twitter from

young age-group

Threatsinstability of jobs in

STEM areas

Goals

Supernova Inc.

Goal OneTo create nationwide support for STEM

education and programs

Goal TwoTo influence students to pursue space-

related careers

Supernova Inc.

Goal 1

Become an advocate for STEM education

Supernova Inc.

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Supernova Inc.

Key Members

Science Month

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Science Month• To be launched in April 2012

• A full month dedicated to science for middle and high schoolers

• Logo contest

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Science Month• Website to be launched

• Get parents involved

• Bumper stickers/brochures

• Planetarium and museum discounts

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Science Month Brochure

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Science Month Bumper Sticker Example

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Goal Two

To influence students to pursue space-related careers

Supernova Inc.

Findings

National Ocean Science Bowl (NOSB)

• Survey given to 300 former participants

• Found links between academic competition and participants’ career choices and lifelong admiration of science

Supernova Inc.

Findings• 87 percent agreed that participating

in a competition encouraged an overall interest in science

• 41 percent agreed that NOSB participation influenced their career choice

• 48 percent agreedthat ocean or science related hobbies influenced their career paths or major

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Findings

Competition left lasting impressions

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Focus Group

Eight Leawood Middle School students who are current Science Olympiad Students

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The Students…• Think science is “awesome”

• Are considering STEM-related careers (4 out of 8)

• Think highly of Science Olympiad

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•Sponsor event at Nationals in May 2011

•Sponsor entire Nationals event in May 2012

•Space Coalition member to speak at May 2012 Nationals

Science Olympiad

Supernova Inc.

Aerospace Career Portal

& Mentors

Supernova Inc.

“Have you considered a career?”

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Supernova Inc survey of middle and high schoolers

NASA Jobs Website

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Supernova Inc.

Current Coalition Homepage

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New Space Coalition Homepage

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Career Mentor Poster

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Junior Ambassadors

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Engage Youth

• Not only excited, but feel a part of this mission

• Transform board, panels or focus groups into activation committees

• Utilize youth as resource

• Provide mentorship, not supervision

Supernova Inc.

Junior Ambassadors• 12-15 middle school and high school

students

• Rotating two-year terms

• Treat as employees or full interns with meaningful responsibilities

• Make them work for this position

• Enhance Facebook, create videos, collaborate with Science Olympiad

Supernova Inc.

Social Media

Supernova Inc.

Current Social Media

• Low traffic, tons of content

• Many updates, few interactions

• Dead links

Supernova Inc.

Supernova Inc.

Social Media Survey*

*Survey taken by middle and high school students

103 100

2925

145

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ts wh

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se th

is form

of so

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ia

Big Changes

• Focus efforts on Facebook

• Branch out

• “Listen, learn, respect”

• Provide commentary

• Make personal relationships

Supernova Inc.

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We at the Coalition liked the Constellation Program too. But there are still plenty of jobs available check out this quiz, learn about careers and even chat with a professional. www.spacecoalition.com/careerportal

Budget

Supernova Inc.

Supernova Inc.

$110,761.75

Thank you!

Supernova Inc.