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Mark Papermaster, Senior Vice President & Chief Technology Officer, AMD, presentation from Dell World on Surround Computing: The Future of Work & Play. Discover how gesture recognition, photo indexing, and visual and audio search will become the new workloads that enable unprecedented levels of productivity.
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THE SURROUND COMPUTING ERA
Mark Papermaster
Senior Vice President and CTO, AMD
Dell World 2012
Austin, Texas
December 13, 2012
3 billion Internet users want any content, anytime, any platform, anywhere
By 2020, more than 30 billion connected devices and sensors1
Explosion of data, much of it unstructured data
Index and search is fundamentally changing how organizations manage data
Demand for data center servers is expected to exceed 10 million units by 20162
1. Gartner Group 2013 Trends, 2012 I.T. Symposium
2. Worldwide and Regional Server 2012-2016 Forecast, IDC, May 2012
2 | The Surround Computing Era | Dell World – December 2012
A RAPIDLY CHANGING ENVIRONMENT
REVOLUTIONARY TRANSFORMATION
10 years ago The interactive computing revolution
Graphics acceleration enabled visual, interactive
computing
This made computing accessible to everyone
Amazing experiences from touch-screen phones to
cinematic 3D
3 | The Surround Computing Era | Dell World – December 2012
Starting now The Surround Computing Era
Computers are everywhere!
Integrating into our environment
Computing is part of everyday life, not a
distinct activity
Cloud will be center of digital lives, for apps,
content and preferences
We are entering the
Surround Computing Era
It’s multi-platform –
eyeglasses to room-size
It’s fluid – realistic output,
natural human input
It’s intelligent – anticipates
our needs
4 | The Surround Computing Era | Dell World – December 2012
SURROUND COMPUTING
Smarter clients enable realistic, natural human
communication
Smarter servers engage accelerators, lower power
usage and distribute workloads to
appropriate instruction sets
Smarter clouds orchestrate tens of billions of
devices in real-time
5 | The Surround Computing Era | Dell World – December 2012
SURROUND COMPUTING:
PROFOUND IMPLICATIONS FOR COMPUTER ARCHITECTURE
The primary job of a client device is to interact with people
Surround computing requires increasingly natural interaction
Natural UI solutions are emerging (Siri, Google Voice, Kinect) but we have a long way to go
Truly “natural” UI is extremely
computationally intensive
Practical solutions limited by computational power
Real time processing
Acceleration is required
6 | The Surround Computing Era | Dell World – December 2012
SMARTER CLIENTS Realism Realistic rendering, flawless video and audio
Gestures Truly “natural”, no training
Voice Speaker-independent natural language, anywhere in a room
Faces UIs take cues from subtle expressions and read lips
Eye Tracking Control computer actions by simply looking
Biometrics Identify users and behave appropriately
7 | The Surround Computing Era | Dell World – December 2012
SMARTER SERVERS
The last 5 years have exploded the “one size fits all” model
Raw data is growing exponentially and we are at the beginning of the
big data revolution
Workloads have changed, and continue to change, at
unprecedented rates
The fastest growing are small and highly parallelizable workloads
Servers will be optimized for the workload
Consistent Experiences Across Multiple Devices
SMARTER CLOUDS
8 | The Surround Computing Era | Dell World – December 2012
SMARTER CLOUDS
The Cloud Is
the “Backbone” of
Surround Computing
Consistent experiences across multiple devices
All your data and content – everywhere
Location, environment, activity, preferences
Identity, security, privacy
Threat detection, containment
Situation-driven behavior
Anticipatory behavior
Surround offload
Trust Context AI Compute
Surround Computing Cloud Services
Connected devices drive cloud computational loads Datacenter architecture must be optimized for Surround Computing
Scale – to support tens of billions of connected devices
Acceleration – app back-end – NUI, graphics, analytics
Security, privacy – consistent end-to-end architecture
Real time – latency is critical
Dense servers – optimized for low power and data center space
ISA choice – workloads dynamically distributed to optimal instruction
set (x86, 64-bit ARM …)
9 | The Surround Computing Era | Dell World – December 2012
SMARTER CLOUDS – MANAGING UNSTRUCTURED DATA
10 | The Surround Computing Era | Dell World – December 2012
THE WAY FORWARD
Surround computing requires smarter clients, servers and clouds,
efficient datacenters
– Heterogeneous engines that accelerate key client and server workloads
– Datacenters optimized for latency, scalability, efficiency and efficacy
– End-to-end trust and security
– Optimized for new and emerging workloads
Making all this work together requires a new silicon architecture –
Heterogeneous System Architecture (HSA)
Biometric Recognition
Secure, fast, accurate: face, voice, fingerprints
Augmented Reality
Superimpose graphics, audio, and other digital
information as a virtual overlay
AV Content Management
Searching, indexing and tagging of video and
audio. Multimedia data mining
Beyond HD Experiences
Streaming media, new codecs, 3D,
transcode, audio
Natural UI and Gestures
Touch, gesture, and voice
Content Everywhere
Content from any source to any display
seamlessly
This is about making a smarter client. Each of these experiences
improves the fluency and realism of human-computer interaction
11 | The Surround Computing Era | Dell World – December 2012
APPLICATION AREAS WITH ABUNDANT PARALLEL WORKLOADS
HSA is designed to make the hardware directly
accessible to the software, using the high level
languages they already use
C, C++, Java, Python…even JavaScript, HTML5
ISA agnostic – e.g., x86, 64-bit ARM
GPU becomes equal to the CPU in terms of
processing capability
Full programming language features
Shared virtual memory: pointer is a pointer
Coherency
Context switching
HSA Foundation – an industry-wide initiative
12 | The Surround Computing Era | Dell World – December 2012
CHANGING THE THINKING, CHANGING THE GAME
Power
Efficient
Easy to
Program
Future
Looking
Established
Technology
Foundation
Open
Standard
Industry
Support
13 | The Surround Computing Era | Dell World – December 2012
BENEFITS OF HETEROGENEOUS SYSTEM ARCHITECTURE
While pushing the heterogeneous computing
envelope, forge ahead with CPU performance
AMD cores cater to a wide variety of workloads
Server: “big data” analytics, virtualization,
cloud, web hosting
Client: Independent multi-threading, GPU support
threads, legacy code base
The next generation “Steamroller” core
delivers greater efficiency in all areas
14 | The Surround Computing Era | Dell World – December 2012
X86 CORE PERFORMANCE
AMD’s next-generation, multi-threaded
“Steamroller” Microarchitecture
Expand computation efficiency across design
Target “real-world” client and server applications
Maintain high-frequency engine
Shared L2 Cache
“STEAMROLLER”
Fetch
FP Scheduler
L1 DCache L1 DCache
Pip
elin
e
Pip
elin
e
Pip
elin
e
Pip
elin
e
Integer
Scheduler
Integer
Scheduler
Decode Decode
Pip
elin
e
Pip
elin
e
Pip
elin
e
Pip
elin
e
128-b
it F
MA
C
128-b
it F
MA
C
MM
X U
nit
15 | The Surround Computing Era | Dell World – December 2012
AMD’S “STEAMROLLER” CORE
Feed the cores faster
Improve single-core execution
Push on performance/watt
16 | The Surround Computing Era | Dell World – December 2012
AMD WILL DEVELOP 64-BIT ARM PROCESSORS FOR SERVERS
Production of ARM technology-based AMD Opteron™
processors planned for servers in 2014
Unique offering with supercomputing style fabric
AMD will continue to design x86 for servers
The right solutions for leading server workloads
APU Accelerated
Software Applications
Serial and Task Parallel Workloads
HSA Accelerated Processing Unit
Data Parallel Workloads
17 | The Surround Computing Era | Dell World – December 2012
EFFECTIVE COMPUTE OFFLOAD IS MADE EASY BY HSA
Unleash the best compute elements for parallel programs
10 years of server CPU leadership shipping in millions of systems
Enterprise class IP portfolio – memory, I/O, RAS, design methodologies, tools, platforms
Fabric technology for data center-level scalability
World-class 64-Bit microprocessor technology leadership
AMD is the only company
bringing world-class server
and systems expertise to both
the x86 and ARM ecosystems
Power efficiency and
Open Source ecosystem ARM
Performance and
established workloads x86
18 | The Surround Computing Era | Dell World – December 2012
PROVIDING CUSTOMER CHOICE – UNIQUE POSITION IN THE MARKET
Power efficiency is Fundamental
Long battery life, sleek light weight form
factors, cool and quiet computation
Lower energy consumption and utility bills in
data center; lower TCO
Multi-faceted attack beyond process
technology is required:
Efficient design methodologies
Intelligent on die power management
Optimize hardware with software applications
19 | The Surround Computing Era | Dell World – December 2012
SMART DESIGNING FOR LOW POWER
Great processors need comparably great
interconnect fabrics
20 | The Surround Computing Era | Dell World – December 2012
FAST FABRICS TIE EVERYTHING TOGETHER
Optimally process unstructured data
Able to connect massive numbers of processors
Lowest possible overhead
AMD off–chip interconnect fabric IP
designed to enable significantly lower TCO
Links hundreds thousands of SoC modules
Shares hundreds of TBs storage and virtualizes I/O
160Gbps Ethernet Uplink
Instruction Set: ARM & x86
SoC
Module
Off-chip Interconnect Fabric
I/O VT TIO
Supercompute Fabric
ASIC
Fabric
CPU/APU
DRAM DRAM
DRAM DRAM
DRAM DRAM
DRAM DRAM
Ethernet
21 | The Surround Computing Era | Dell World – December 2012
AMD FREEDOM FABRIC™ TECHNOLOGY
22 | The Surround Computing Era | Dell World – December 2012
ENABLES DENSE SERVER OPTIMIZATION
End to End System View
Acceleration of the application stack
Agile delivery of tailored solutions
leveraging differentiated IP
Workload distributed to appropriate
ISA based on task
Surround computing requires
Supercomputing approach at
commercial cost and power
23 | The Surround Computing Era | Dell World – December 2012
THE PURE SPEEDS AND FEEDS RACE IS OVER -
IT’S ABOUT THE SOLUTION
THE NEXT WAVE – SURROUND COMPUTING REVOLUTION
AMD’s products will enable the transition HSA – Consistent programming model for heterogeneous processors
Ambidextrous – flexibility of configuration and ISA
Fast fabrics – massive scalability, lowest latency
Relentless focus on power efficiency
Over the past 10 years, AMD technology inspired the
interactive computing revolution
Over the next 10 years, AMD will lead the way to surround
computing
24 | The Surround Computing Era | Dell World – December 2012
THANK YOU
DISCLAIMER The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and
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