Upload
zach-chmill
View
673
Download
4
Embed Size (px)
DESCRIPTION
Citation preview
Taco Bell
ADV 492 Final Project
Zachary Chmill
Client History
5,800 Restaurants in the U.S. 80% are owned by independent
franchises. Founded March 21, 1962 by Glen
Bell at the age of 25. Bought by PepsiCo in 1978 and
grew rapidly. Revenue of 1.9 billion USD in
2009.
Challenges & Goals
People do not believe in the quality of Taco Bell products
Show people about great deals compared to other fast food chain restaurants.
Convince people that service is of better quality and speedier than other fast food chain restaurants.QuickTime™ and a
TIFF (Uncompressed) decompressorare needed to see this picture.
Fans of Taco Bell can post their thoughts on different food Taco Bell has to offer.
Can receive feedback from fans on what types of deals Taco Bell should include on their menu.
Restaurant Locator Feature.QuickTime™ and a
TIFF (Uncompressed) decompressorare needed to see this picture.
Announce new location openings Announce new deals and coupons People could print off coupons
directly from Taco Bell off from Twitter
Twitter would create a strong “buzz” around everything going on with the Taco Bell company.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
Blogging
Talk about different community events Taco Bell has sponsored or been a part of.
Stories that Taco Bell are involved in that would not be located on their website.
Would shed a positive light on Taco Bell Also could just talk about different
entertaining events that Taco Bell has been a part of. QuickTime™ and a
TIFF (Uncompressed) decompressorare needed to see this picture.
Public Relations
Promote events and activities to show that Taco Bell wants to be part of the community
Also can do press releases announcing charitable donations, etc.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
Strategy Evaluation
Google Analytics Adwords would be used late night and
geared towards a younger crowd Twitter Analytics
Allows you to see which tweets caused people to have a reaction on twitter.
+ Other web history applications to see what people respond to and why.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
Budget Allocation
Spread out evenly among most of the media networks.
Special emphasis on Blogging and Public Relations.
Timeline
Heavily advertise throughout the whole year.
Possibly more advertising in summer months with a pulsing media schedule.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.