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This presentation was given at the annual Downtown Boulder Social Media Breakfast. Jen Lopez talked to a group of around 100+ small business about how to take Social Media to the next level, by finding and building a community that cares.
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Find and Build a Community That Cares
Jennifer Sable LopezDirector of CommunitySEOmoz@jennita
Taking Social to the Next Level
Social Media…
@jennita
It’s all about you?
Don’t forget about Community
@jennita
Community… who?
Local
@jennita
Reviewers
@jennita
Brand Advocates
@jennita
Customers
@jennita
They’re Searching for You
@jennita
Biggest Critics
@jennita
Biggest Fans
@jennita
Ok, so how do I build a community??
It’s ok to start small
http://www.flickr.com/photos/jameson42
@jennita
Be a part of the community
@jennita
2009 = ~4000 followers
Focus + Consistency = #Win
@jennita
Focus + Consistency = #Win
Today
@jennita
Community = Emotion
@jennita
Have a Personality
@jennita
Don’t be a robot, yo.
On All Channels
@jennita
It’s a Team Sport
@jennita
Go Where Your People Are
@jennita
How to Find Your People
Twitter Search
@jennita
Facebook Search
@jennita
Pinterest Search
@jennita
Google… WHAAA
@jennita
Dig Deeper
Followerwonk
@jennita
Followerwonk
@jennita
Followerwonk
Followerwonk
@jennita
MozCon!
Followerwonk
@jennita
You Found Them…
Now What?
http://socialfresh.com/community-manager-report-2012/
Have Someone Do It + Empower Them
@jennita
Optimize Sharing - Content
@jennita
What About Your Store?
@jennita
Wow Them!
@jennita
Wow Them!
The Little Things Count
@jennita
Remember Focus + Consistency
Do all the things!
A few tips
Make sure they’re sharing the way you
want them to.
@jennita
Wait... What?
Use Open Graph Tags
@jennita
Ahh better!
EdgeRank
@jennita
Use Photos to share content
SnoozeFest…
@jennita
36 likes2 shares7 comments
Use Photos to share content
#WINNING
@jennita
161 likes62 shares14 comments
Promote FB Posts – 4-5 min
@jennita
Google+ - Ultimate Ego Bait
@jennita
Tools
Sprout Social
@jennita
Get Listed
@jennita
TEST ALL THE THINGS
@jennita
@jennita #growthhacks
http://mz.cm/UXKIec
Bullsh**.
This works for us
@jennita
It may not work for you
@jennita
Where is your community online?
@jennita
Are they on social at work or home?
What wording is best?
What gets your people emotional?
Ask yourself…
Use Social Media to Find, Build,
and Nurture Your Community
Thank You!
Jennifer Sable LopezDirector of CommunitySEOmoz@jennita
