Taking the mystery out of social media

Hi, I’m @paulwehking

and I’m @MichaelMcCurry

Learning Objective #1How to Use Social Media to:

•Build Personal Brand

•Promote and Create Energy for Your Event

Learning Objective #2Learn Basics of Blogging

•Why It’s an Important Communication Tool

•Building an Event Blog

•How to Create Traffic

the landscape

What is Social Media?

The Fiction• Social Media is a clever sales

approach quickly leading to new business opportunities.

• Social Media is a new marketing channel to push my products and services out to the marketplace.

The Fiction• Social Media use requires

endless hours of navigating web sites, and writing messages & content.

• Social Media is Free – There is no cost to its use!

The FactsMessaging (media) used to promote social dialogue in a “many to many format.”

Uses Internet or “web-based” Technology Tools as the delivery channel(s)

The FactsSocial Media Promotes:

•Relationship Building

•Reputation (Credibility)

•Collaboration (Engagement)

•Awareness (Branding)

Why Should I Care About Social Media?

Building Your Personal Brand!

Determine Your Strategy

Identify Message Channels

Execute Consistently!

What is Your Personal Strategy?

• Build Personal Friendship Network

• Connect with Family• Create/Build Business

relationships

Where Will I Spend My Time?

• Twitter• Facebook• LinkedIn• Blog(s)

Budget Your Time Wisely

Find Your Tribe!

Social Media For Events

How Do I Build Interest and Engage My

Audience?

See Yourself….

Enhance ExperienceBefore, During & After

Before the Event

• Crowd Source Content• Stakeholders Part of Plan• “Outpost” Presence

Before the Event

• Start the Conversation• Blog on event site• “Outposts” drive traffic• Event “Social” Community

Relationships

During the Event

• Hashtag Community - #Event• TweetUps - early• Webcasts• Live Bloggers – video, pix,

stories

After the Event

• Stimulate discussion of Content & Events

• Video/Audio Archives• Use all Social channels• Advance Promotion –Next

Event

A case study

A short case study…From an interview with Deidre Irwin Ross, CMP

– Director of Conferences, ALA@cmpspinner

Power to the

people!

“Whatever happens, happens”

2007

How ALA uses Twitter

• Conversation channel #ala10

• Customer service• Event info• Attendee interaction

The ROI at this point is the enthusiasm and the participation of our members, especially the younger ones.

…It (Twitter) adds a new perspective and vibrancy to the membership and to our conferences.”

Deidre Irwin Ross, MHA, CMP, CAEDirector, Conference ServicesAmerican Library Association

Anatomy and evolution of a Tweet stream

613 Followers

212 Followers

1064 Followers

Blogging 101

Why are Blogs Important Communication Tools?

Face of Your Brand

• Rich, Deep Content• Thought Leadership Forum• User Friendly• Collaborative Journalism at It’s

Best!

Building An Event Blog

• Determine Objectives• Select a Blog Host• Create the Blog Site• Generate the Content

Event Blog Objectives

• Who is Targeted Audience?–Customers/Members–Suppliers/Vendors–Organization Staff

Event Blog Objectives

• What will be the Content?–Event Information–Industry Hot Topics–Collaboration

Event Blog Objectives

• Who are the Authors?–Staff Champions–Customers/Members–Vendors/Suppliers–Industry Experts

Event Blog Objectives

• Blog Standards?Frequency of PostsChain of CommunicationModeration

Select a Blog Host

•Hosted Blog (Turn-Key)

Wordpress.com

Blogger.com

Typepad.com

Select a Blog Host

•Self-Hosted Blog (Custom)

“Wordpress.org”

How To Generate Traffic?

• Link All Social Networks to Blog• Targeted Messaging through all

Marketing Channels• Encourage Subscriptions• Leverage “Bloggerverse”

LEARNING LESSONS TODAY

• How to utilize Social Media to:– Build Your Personal Brand– Promote and Create Energy for Your Event

• Basics of Blogging– Why It’s an Important Communication Tool– Building an Event Blog & Generating Traffic

“Version one is better

than version none!”

- David Nour

Mashable.com

Commoncraft.com

Resources

Resources