Taking Wi-Fi Where It’s Never Gone Before

Taking Wi-Fi Where It’s Never Gone Before

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Business “Smart Wi-Fi” systems for providers and enterprises

Formed June 2004 (as Video54), Sunnyvale, CA

Capitalization/Size $42 million (privately held), 100+ employees

Flagship Products MediaFlex (In-home triple play distribution)MetroFlex (Metro CPE)ZoneFlex (Enterprise smart wireless LANs)

Shipments Over 1 million units in two years

Investors Sequoia and other VCs, Motorola, T-Online, Telus & Mitsui

Customers

Business Update

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New Wi-Fi innovation that: Extends Wi-Fi range/coverage (2-4x) Picks best path for each client Improves signal reliability Increases effective throughput Avoids interference automatically Reduces packet loss

Exploits technical advances in smart antenna arrays and quality of service

System-based solution

Interference

What’s Smart Wi-Fi?

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Unmatched Performance and Coverage

Ruckus Smart Wi-Fi 802.11g APTop-Tier Enterprise 802.11g AP

Upper Floor

Lower Floor

125 ft

125 ft

5-10 Mbps10-15 Mbps15-20 Mbps20-22 Mbps AP on upper floor

AP AP

AP upstairs

AP upstairs

Source: Ruckus Carrier Customer Test Location: Commercial high rise in Canada

125 ft

125 ft

200 ft200 ft

200 ft 200 ft

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Announcement Details Industry’s first Wi-Fi services strategy and solutions to

help carriers capitalize on managed service market

New “Smart Wi-Fi” 802.11a/b/g/n products for home, hotspot and enterprise markets MediaFlex 7811

802.11n system for in-home HD IPTV and triple play service distribution MediaFlex 2835

802.11g system that enables managed “homespots” ZoneFlex 7942

802.11n system for high-capacity, multimedia hotspot/enterprise deployments

Comprehensive remote Wi-Fi management FlexMaster

Remote management and configuration for all Smart Wi-Fi devices and system

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The Bar Has Been Raised for Wi-Fi

But Wi-Fi must fundamentally change to provide

Wire-class reliability Ubiquitous coverage Consistent performance Secure mobility Flicker-free multimedia Simple set up and

deployment(source: InStat)

Mobile Wi-Fi Device Shipments

’07: 70 million’09: 170 million

At Home, At Work and Everywhere Else

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Carriers Pushing Wi-Fi Forward

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Wi-Fi a Key Part of Carriers’ Strategy

ManagedBusiness

WLANServices

High-capacitymultimedia

hotspotsHotspots at home

(“homespots”)

Whole-homeHD IPTV

and triple play distribution

Global Management

and Control

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EN

TE

RP

RIS

EBut Wi-Fi Wasn’t Made for Carriers

Inadequate range/coverage Interference Unreliable performance Poor wireless video and voice quality Isn’t highly leveraged

Wiring and other site constraints High density, dynamic environment Costly to deliver 2 nines or better Wasn’t designed for multimedia apps Limited footprint

HO

TS

PO

TH

OM

E

High capex and opex, margins pressure SLAs against unstable, dynamic medium Scarce RF expertise Subpar voice and video performance

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HO

TS

PO

TE

NT

ER

PR

ISE

HO

ME

Now It Is! Smart Wi-Fi Helping Carriers

Deliver cost effective, ubiquitous, reliable coverage Enable new media apps, eg: digital signage, ad

insertion Increase usage with differentiated services Enforce centralized policies and control Secure hotspot network and users

Deliver whole-home video, voice and data Reduce IPTV installation cost and delays Extend mobile IP services into the home, eg: FMC Enable indoor broadband wireless access Extend hotspot footprint (home-spot)

Offer managed WLAN service to SMBs Improve margins with dramatically lower capex & opex Increase availability without escalating cost/complexity Enable new media apps, eg: surveillance, video, etc.

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The Unfulfilled Promise of 802.11nT

he

Pro

mis

e

The Reality

10 20 40 100

54

300+

mbps

mbps

Spatial multiplexing and channel bonding and frame aggregation enable hug potential gains in physical data rate

Current productsdon’t make optimal use of fundamental 802.11n techniques such as channel bonding, frame aggregation or spatial multiplexing

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Keeping the Promise with Smart Wi-Fi

10 20 40 100

54

300+

mbps

mbps

…thereby increasing effective throughput, range and reliability

Th

e P

rom

ise

The Reality

Smart Wi-Fi increases the probability that 802.11n techniques are used in a

given environment…

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Next Gen Triple Play Over 802.11n

Rapid deployment of quad-play services Flicker-free distribution of concurrent

high definition MPEG-2 IPTV streams

Introducing the MediaFlex 7811

Provider NetworkMediaFlex

7811Router

VoFi

HD IPTV

Data

First, purpose-built

802.11n Wi-Fi system

for HD IPTV and triple

play services

HD IPTV

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Hotspots Everywhere

First 802.11n Smart Wi-Fi solution for hotspots and enterprises

Higher-capacity multimedia Wi-Fi services

Best Wi-Fi range/coverage with patented smart antenna array

Highest performance and client density

Standalone AP or multi-AP with ZoneDirector controller

AP meshing for hard-to-wire locations

Manageable via TR-069 or SNMP

Video grade throughput: 80 mbps

Data grade throughput: 200+ mbps

MDU/MTU

HOME

ENTERPRISE

SMB

PUBLIC VENUES

RETAILHOSPITALITY

INTERNET /CARRIER NETWORK

Taking Them to the Next Level with ZoneFlex™ 7942 802.11n

• Larger client density, increased use• Business use of hotspots grew 68% in 1H’07

(Source: iPass)

• Demanding new multimedia applications

• Improved coverage

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Hotspots at Home

Exploit unused local loop capacity

Increase provider footprint

Extends/offloads cellular networks

Better service coverage and performance

Simplify service configuration using dedicated provider SSID

Rate limits and policies per SSID ensure user fairness/SLAs

Complete visibility into and remote control over in-home Ruckus devices

Introducing the MediaFlex 2835

Provider Hotspot

SSID

ProviderIPTVSSID Home

UserSSID

Internet

NOC

2835

FlexMaster

Provider Network

IPTV Content

Carrier Services

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Managed WLAN Services for Enterprises

Wi-Fi dual mode voice Security surveillance Digital signage Remote training Multimedia delivery Ubiquitous WLAN coverage

ZoneFlex Smart WLANs Sold by Operators Opens Door to New Services

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Harnessing the Power of Wi-FiIntroducing FlexMaster™ Simplifies management

of Wi-Fi networks

Accelerates introduction of new services and firmware

Maximizes ROI by minimizing operational expenditures

The First Complete Management Platform for Enabling Wi-Fi Services

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FlexMaster Highlights Effortless everything

Auto device discovery (TR-069 based) Bulk configuration with template Google mapping of managed devices Automatic firmware distribution

Anywhere management that scales Secured and remote from any browser Access from private/public networks Multi-level access privileges Supports hundreds of thousands of devices

Real time information and configuration Network, Wi-Fi and event statistics Continuous performance, fault, & audit Canned reports and comprehensive graphing

Internet orPrivate IP Network

Ruckus APs automatically

“phone home” to FlexMaster to

obtain configuration

Hotel

HotelHotel

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Public/Private IP Network

FlexMaster in Action

Home

Office

Hotel

NETWORK OPERATIONS CENTER

Global view of all Ruckus systems and devices

Group, view and manage devices by customer, region, model, serial number

Bulk configure groups of devices

Drill down to a specific device to configure, reset, upgrade, troubleshoot or monitor

See device configuration

Re-configure, reboot device

View SSID info such as associated stations

See events for device

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Pricing and Availability

PRODUCT LIST PRICE AVAILABILITY

MediaFlex 7811 (802.11n home)

$TBA Q2, 08

MediaFlex 2835 (802.11g home)

$259 Now

ZoneFlex 2942 (802.11g hotspot/ent)

$349 Now

ZoneFlex 7942 (802.11n

hotspot/ent)$799 Now

ZoneDirector (Smart Wi-Fi controller)

Starts at $1200

Now

FlexMaster (Global management system)

Starts at $5000

Now