talksport.com

600,000 Irish Impressions/47,000 unique Irish users

‘The largest broadcaster of football matches and content in the world!’

talksport’s CURRENT FOOTBALL SCHUEDULE

64 GAMES PER SEASON SATURDAY 5.30PM KO

SUNDAY 1.30PM KO

COMMERCIALLY EXCLUSIVE LIVE

COMMENTARY OF TELEVISED GAMES IN THE

UK & COMMENTARY GLOBALLY

LIVE COMMENTARIES FROM EACH ROUND AND

THE FINAL

COMMERCIALLY EXCLUSIVE COVERAGE OF

ENGLAND HOME FRIENDLY MATCHES

LIVE COMMENTARY FROM GAMES PLAYED

BY THE ENGLISH TEAMS

LIVE COMMENTARY FROM ALL THE KEY

GAMES PLAYED BY THE ENGLISH TEAMS

COMMERCIALLY EXCLUSIVE LIVE

COMMENTARY FROM THE COMMUNITY SHIELD

MALE AUDIENCE DOMINATES

Male 95%

Female 5%

talkSPORT Male/Female User Split

Source: NetObserver Autumn Survey/RAJAR/IPSOS MEDIA/RSMB Q4 2011

25-44 Core audience

6%

19%

31% 32%

13%

15-24 25-34 35-44 45-54 55+

Age Profile

Source: NetObserver Autumn Survey/RAJAR/IPSOS MEDIA/RSMB Q4 2011

ABC1 Audience

Higher Management, 14%

Intermediate Management, 21%

Junior Management, 17%

48%

Career Position talkSPORT users hold

Source: NetObserver Autumn Survey/RAJAR/IPSOS MEDIA/RSMB Q4 2011

AFFLUENT USERS

Earn less than

€2,100 38%

Earn €2,000+

62%

talkSPORT USERS’ NET MONTHLY HOUSEHOLD INCOME

Source: NetObserver Autumn Survey (Base: respondents excluding “Do not know” and “Do not wish to answer”)

Family men

No Children 45%

1 Child 32%

2 Children 17%

3 Children + 6%

% of talkSPORT users with children

Source: NetObserver Autumn Survey

High levels of e-commerce

5%

9%

87%

Never

Yes, but not in last 12 months

In the last 6 months

% of talkSPORT listeners who shop online

% of users

Index

101

Index

147

Index

59

96%

Inde

x

104

Interests extends to purchasing

66%

51% 51% 47% 46%

42% 37%

32% 27%

14%

Where talkSPORT.co.uk users spend their money

Index

93

Index

82

Index

107 Index

157

Index

101 Index

114 Index

114 Index

89 Index

99

Index

135

talksport sits in the i-Believe Sports Channel

14 million Page Impressions and 925,000 Users

Example Advertiser : Setanta Sports Skin on talksport.com Oct 2013

Ad formats available

• Site Skins + HPTO

• Billboards: €10 cpm

• MPUS, Leaderboards, Skyscrapers: €6 cpm

• Digital Audio

Digital Audio

• Digital Audio

– 15” pre roll audio ads

– 30” in stream audio ads that kick in on digital once broadcast stream goes into ad break

• every time an ad is served it is served against an individual user as the listening is 1 to 1 but you still buy using CPM so in effect a thousand impacts

€4 cpm