Targeted Social Media for SEO

Targeted Social Media Campaigns that Work for SEO

Presented by Kaila Strong

and Elise Redlin-Cook

Today’s Hashtag = #SM4SEO

@cliquekaila @VerticalMeasure @redlincook

Staggering Statistics Over 175 million users log into Facebook

every 24 hours There are more than 3.5 billion pieces of

content shared each week on Facebook Twitter now has more than 75 million user

accounts 600 tweets are produced every second Over 60 million people are on LinkedIn

Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO

What Is a Targeted Social Media Campaign?

Less Sites Targeted Market Mass Marketing Tactics Don’t Always Work


Strategy


Guy Kawasaki

http://holykaw.alltop.com/how-to-demo-twitter Jay Baer “7 Steps to Creating a Social Media

Strategy”

http://www.convinceandconvert.com/ Social Media Examiner “8 Simple Steps to

Growing a Quality Twitter Following”

http://www.socialmediaexaminer.com/ Dan Zarrella “Science of ReTweets”

http://danzarrella.com/science-of-retweets.pdf

Strategy (cont..)What do the experts have in common? Knowing your objective Figure out who your audience is Plan out your message Have something meaningful to say Set goals Measure results

Add in some basic SEO too!


Apply to Targeted Social Media Campaigns

Figuring Out Your Objectives

Ask yourself what you want to accomplish with your targeted campaign

Know your options


Image from: Search Engine People

Source: http://www.dailybloggr.com/social-media-cheat-sheet.gif Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO

Get Started


Figure Out Who Your Audience IsIf you don’t know who you are marketing to, you won’t know which

social sites to focus on.

Source: http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif

Get Started (cont..) Use tools to listen

Check out your competition too!

Tip: When checking out your competition use search commands:

intitle:“keyword* on twitter" site:twitter.com intext:"bio * keyword" site:twitter.com near:“city, state" within:25mi "small business" OR entrepreneur OR "start up"

filter:links


Get Started (cont..)


Plan Out Your Message

Have Something to Say

Tips: Use Hootsuite, SmartBrief, AllTop page or use RSS, Google news, social search, and participate on blogs.

SEO: Integrate your keywords into your messaging, and remember to drop a link whenever possible (within reason).

Get Started (cont..)


Set Goals and Measure Them

Tips: Use Google Analytics for Facebook, measure CTR with shortened URLs, twitter analytic tools, insights on Facebook, and onsite traffic measurement tools.

SEO: Check your rankings and keep track of them using both traditional methods as well as social media search tools.

ExecuteSave time whenever possible: Use plugins Platforms Get e-mail alerts Use free applications


Tying Social Into Search

Algorithms Results Page Link Building Social Media Search



SMOGeneral Rules

Be keyword conscious in everything you do Build the PR of your pages: comment links,

badges to your page, etc. Import your blog Fill out everything

The Best of Both – Social & Search

Build Great Content & Promote it Good for Social Media?

Is it “Link Worthy”? Can you promote it?

Examples: Lists Case Studies Comparisons Satire & Parody Interviews Polls & Surveys Videos Contests Promote it using social media!!!




Q & A

Contact Kaila or Elise@cliquekaila @redlincook

[email protected] (direct)

www.VerticalMeasures.com


Technology

Targeted Social Media for SEO