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Globalization is driving the demand for translation services. However, customers are increasingly focused on price, speed, and the integration of the translation process into the their own workflows. Affordability, scalability and integration have become key drivers in customer adoption of translation services. Unbabel is developing a translation service that combines machine translation and distributed crowd post-editing by a growing community of bilinguals and professional translators, enabling efficiencies that allow for scale and lower prices. In parallel, Unbabel is integrating the translation process into the tools that companies already use to create content and to communicate with their own customers, tools such as Zendesk, MailChimp, WordPress and Github. In this talk we describe Unbabel’s method and technology as well as showcase key integrations and early results. This presentation is a part of the MosesCore project that encourages the development and usage of open source machine translation tools, notably the Moses statistical MT toolkit. MosesCore is supported by the European Commission Grant Number 288487 under the 7th Framework Programme. For the latest updates go to http://www.statmt.org/mosescore/ or follow us on Twitter - #MosesCore
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MT Showcase 2014
Translation as a Service
Vasco Pedro Co-founder and CEO
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75%Does not
speak English
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Machine Translation
Affordable Fast
Quality not good enough
Professional Translation
Expensive Slow
Lack of fast, affordable translation with human qualityAvailable Solutions
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Interactive MT
O
No
apartamento é
está
livre
grátis
está disponível
para suas desejadas datas
datas desejadas
as datas desejadasO apartamento
O apartamento é livre para as datas desejadas
The apartment is free for your required dates
5
Interactive MT
O
No
apartamento é
está
livre
grátis
está disponível
para suas desejadas datas
datas desejadas
as datas desejadasO apartamento
O apartamento está disponível para as datas desejadas
The apartment is free for your required dates
Our vision Distributed Crowd-post-editing
ProfessionalMonolingual
Speaker
Expertise
CostCrowd-sourced
MT Quality
CostPost-edited
Poor Perfect
This Is How We TranslateUnbabel Workflow
60% Machine +
40% Human
10+ million words
post-edited
12000+ trained post-
editors
26 language pairs
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Unbabel PipelineStep 1- Machine Translation
MT Router
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Unbabel Pipeline Step 2- Map step
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Unbabel Pipeline Step 3- Reduce step
•Reduce Step
• Inconsistencies (word alignments)
•Sometimes need to add a senior editor
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Task Selection•Route appropriate task for editor
•Big impact on quality and speed
•Check editor profile
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Unbabel PipelineMobile Editing experience
OPTIONS Spellcheck
Challenges
•Quality
•Consistency
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Quality - Technology
• Spellcheck
• Interactive MT
• Implicit Feedback
• Smart queues
• Consistency checking
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Implicit Feedback
Editor 1 Edit 1 Editor 2Text Edit 2
Implicit Feedback•TER, Time, Words
•Editor 1/2 profile
•Train a regression model
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Expert Specialization layers will grow with time
Unbabel Community
Testing Phase Editors are tested when they sign up
Free Content Editors get ratings for the tasks
Paid Content The best editors have access to paid content
Active Paid Users Growth 31% average monthly growth accelerates in last 3 M to 48%
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0
150
300
450
600
Abr Mai Jun Jul Ago Set
total CAGR (6M) = 31% CAGR (3M) = 48%
note: CAGR - compound average rate of growth - the average rate by period
200+ paying customers, includingProviding translation to
The Global SME
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Zendesk Integration
• No workflow disruption
• 30 min avg.
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Zendesk Integration
• No workflow disruption
• 30 min avg. Agent + Unbabel ≅Native Speaking Agent
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Mailchimp Integration
• Complete campaign translation with only a few clicks
• 3 h avg.
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Mailchimp Integration
• Complete campaign translation with only a few clicks
• 3 h avg.
400% increase in open rates
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• Website translation
• Automatic Updates
• Localization for developers
Github Integration (beta)
The Global Enterprise
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Unbabel API
• Deeper integration with your workflow
• Simple REST API
• Dynamic content generation:
• E-Commerce
• User Generated Content
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Order Form
• Submit documents
• Reply by email
• Increasing number of supported formats
• Occasional Translations
• Testing Service
Language Service Providers
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First Step for LSPs
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• Unbabel gives you a better starting point
• Cost efficient
LSP
Pricing
•$0.03 per word
•Volume discounts available
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0"
500000"
1000000"
1500000"
2000000"
2500000"
January"
February"
March"
April"
May"
June"
July"
August"
September"
Number'of'Paid'Words'
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0"
20000"
40000"
60000"
80000"
100000"
120000"
140000"
160000"
July" August" September" October"
Zendesk'Words'
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Thank YouVasco Pedro and the Unbabel team
