Nokia Bridge Program – New thinking on corporate social responsabilityMatti Vanska

Business Summit: Strategic Innovation Partnerships

4 September 2013

NOKIA BRIDGE PROGRAMNEW THINKING IN CORPORATE SOCIAL RESPONSIBILITY

MATTI VANSKA

OUTLINE

Nokia in 2011

Bridge Program

Key results

Collaboration with local stakeholders

Learnings

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ASSESSMENT STRATEGY CHANGE

NEW ORGANIZATION

NEW CULTURE

Major reduction of workforce & closing of sites

NOKIA IN 20111NOKIA’S TRANSFORMATION STARTS

In addition to the financial support

‣ open communication

‣ proactive engagement with employees

‣ proactive engagement with local

stakeholders

‣ new mindset and tools

are needed to plant the seeds for regrowth

NOKIA IN 20111THE BIRTH OF BRIDGE

BRIDGEPROGRAM

1st Assist individuals and teams to utilize their capabilities to the fullest

BRIDGE PROGRAM2PRIORITIES

2nd Continue to build the local economies where Nokia plays a driver role

3rd Support Nokia’s renewed strategy and ecosystem

BRIDGE PROGRAM2FIVE PATHS TO TAKE THE NEXT STEP

New YorkVancouver

MalvernSan Diego

Capital area, Oulu, Salo,TampereCopenhagen

London Ratingen, Ulm, Berlin

Komarom Cluj

Bangalore

Beijing

Singapore

Masan

BRIDGE PROGRAM2SCALE

• Looking for internal talent first

• Internal Job fairs when ramping up new organizations (eg Windows Phone R&D)

• Bridge participants are priority candidates in Nokia internal positions

Ruoholahti internal Job Fair in 2011

FIND A NEW JOBWITHIN NOKIA

FIND A NEW JOBOUTSIDE OF NOKIA

• Career Coaching

• Job Fairs

• Bridge Career Service

• Local LinkedIn and Facebook groups Job and education fair in Salo May 2012

STARTA NEW BUSINESS

• Coaching and sparring

• Encouraging & realistic approach

• Collaboration with local incubators

• Start-up grants

• Support and coaching equally important to financial support

The heart of Bridge Copenhagen

LEARN SOMETHING NEW

• Objective is to increase the chance to find a job quickly

• Courses and trainings

• In Finland, tight collaboration with local state authorities

• Extensive vocational training programs in the factories

Bridge info session in Salo

CREATE YOUR OWN PATH

• Originally reserved for ideas that could not be pre-defined

a. Voluntary work in a developing country

b. Setting up a foster home

• Todate almost all needs implemented via the first 4 paths

RESULTS

• Almost 18 000 employees have been eligible for the Bridge program.

• Cumulatively 60% have found their next step by the end of Nokia employment.

• Over 1.000 new companies established globally

• Overall satisfaction rate (satisfied/very satisfied) related to the Bridge offering is 85%.

RESULTS3BRIDGE IN 2011–2013

ICT start-ups: 42%

Other 38%

Professional services and consulting 21%

RESULTS3OVER 1000 NEW START-UPS GLOBALLY

• 91% of the companies were still active

• 18% of the companies had made a technology licensing/idea release agreement with Nokia

• 48% had a team (average 3 people), 52% started alone

• Average personnel per company 2,1 (2012. 2013 estimate 2,9; 2015 estimate 7,1)

RESULTS3KEY FINDINGS IN START-UP RESEARCH BY AALTO UNIVERSITY IN FINLAND

” Bridge programme's entrepreneurship information has been beneficial

5,73 7”

Smooth R&D transitions

No delivery stops at the factories

External reputation

Support for Nokia ecosystem

Testament of values to Nokia’s employees

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RESULTS3KEY BENEFITS TO NOKIA

COLLABORATION

COLLABORATION4WITH NATION-WIDE AND LOCAL STAKEHOLDERS

NATIONAL COLLABORATION• Ministry of Employment and

the Economy• Ministry of Finance• Finnish national innovation

system & funding• Invest in Finland

LOCAL COLLABORATION• Local employment offices• Universities• Cities• Startup incubators• Learning service providers• Outplacement partners

BRIDGE STAKEHOLDERS

IN FINLAND

Accelerating innovation in Copenhagen

• Startups

• Aalborg University

• Students

• Researchers

• Established companies

COLLABORATION4INNOVATION HARBOR -> COPENHAGEN ICT (CICT)

LEARNINGS

KEY LEARNINGS5BRIDGE PROGRAM

1Implementation needs to be genuinely based on core values

2 Working tightly with partners but the core of Bridge cannot be outsourced

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Local leader selected from the impacted people, sufficient seniority

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Globally consistent frame, local implementation

THANK YOU!