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Emerging Wave of Digital Strategy and Assurance Surfboard - Social Media, Big Data, Analytics and Mobility have driven an aggressive digital disruption across many industries. Tuned to these imperatives, organizations are planning to implement holistic digital strategies to stay competitive. To successfully embark on this transformation, it is imperative to have a robust Assurance (QA & Testing) strategy as traditional Assurance strategy does not really serve the needs of enterprises today
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1June 25 and 26
Hyatt Regency, Santa Clara, Calif.
TCS PoV: Emerging Wave of Digital Disruption & the Role of QA
2June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
Forces of disruptionare at work
3June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
SMAC 3D printing Gamification Internet of things
- Near Field Communication- Sensors Connecting Everything
4June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
What is their impact?
5June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
ECONOMY
cutting across
Source: Deloitte Study
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6June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
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cutting across
Rapid commoditization
Radical impact on pricing power, cost structure
Multiple Davids constantly threatening the Goliaths through creative use of technologies
not for growth but for SURVIVALRejig of the status quo
BUSINESS
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MA
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7June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
INDIVIDUAL
cutting across
Low Change
High Change
Degrees of Changein Products and Services
1 2 3 4 5
Customer Service
Marketing Campaigns
Core Products/ Services
Selling Products/ Services
Working with Suppliers
Source: The New Digital Mobile Consumer: How Large Companies are Responding; A TCS Global Trend Study – September 2012
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SF
OR
MA
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8June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
What are the customer“asks”?
9June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
Applicationsthat are, both, useful andeasy to use
Voice of the Customer
USABILITY TESTING1
Source: The New Digital Mobile Consumer: How Large Companies are Responding; A TCS Global Trend Study – September 2012
10June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
Real-time, speedy interaction forfaster and better informeddecision making
Voice of the Customer
PERFORMANCE TESTING2
Source: The New Digital Mobile Consumer: How Large Companies are Responding; A TCS Global Trend Study – September 2012
11June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
Business functions that ‘touch’ consumers and the back end to work in a unified way
Voice of the Customer
VALUE CHAIN TESTING3
Source: The New Digital Mobile Consumer: How Large Companies are Responding; A TCS Global Trend Study – September 2012
12June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
What isQA’s role in Digital Transformation?
13June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
play a very criticalrole in
delivering the right
customer experience
brand protection
risk mitigation
At a BUSINESS level, QA and Testing
14June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
straddle theentire value chain
enable acontinuous move
to production
assure qualitywith shrinking
time and budgets
At an IT level, QA and Testing
15June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
And hence, QA and Testing
have evolvedto embrace the
assembly lineapproach
and echo
industrial automation andinstrumentation
16June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
Whatdoes TCS bring to play?
17June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
Viantinono. Spishcotintaio.Minstrentatinon.
18June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
Innovation.Sophistication.Instrumentation.
19June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
Rapid Testing
Innovation Driven Delivery
Lean Assurance Operations
Sophisticated Tools
Business Assurance
Rich Customer Experience
Brand Protection
Risk Mitigation
20June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
Assurance framework to effectively manage Digital Transformation
Content Distribution & Delivery
Content Aggregation
Content Creation
Globalization &
Localization Testing
Analytics and Reports
Testing
Social Media
Customer Experience
Testing (Usability, Security,
Accessibility …)
Digital Content Testing-
XML, SOA
Mobility Testing
Media Testing
Digital Asset Management
Testing
Digital Rights Management
Testing
DevicesMulti
Channels Testing
Foundation Services: Functional, Agile, Non Functional Testing, Test Automation, Test Management, Test Advisory
Niche Testing Services: Structural Quality, Application / Service Virtualization, Assurance on Cloud, Big Data Testing
Digital Assurance Framework
The Digital Assurance Platform
21June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
Whatvalue have we delivered?
22June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
Assuring Digital Transformation for a Leading Healthcare Company
Before
AfterUnified navigation menu
One Channel Login
Unified Interface
One face to customerPersonalized experience
Holistic Assurance solution enabling customer to achieve speed to win (25-40%)
Seamless multi-channel serviceCommunity engagement
Customer Experience
Focus
Automation everywhere
Follow the Sun Model
Assurance across life cycle
23June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
Video Streaming Assurance for a Leading Telecom Service Provider
Enabled faster entry into new revenue generating avenuesTest effort and cycle time reduction by almost 20-30%
Video Test Domains
Network Infrastructure Core / Metro /
Access Networks CDN
Applications OTT Second Screen
Service Layer Video Platform Video Streaming & OTT
Devices STBs Mobile, CE, Smart TVs
Content Digital Asset Management Content Operations Video Quality Assurance
Key Highlights
Entry into a new business area Access to 7,500 streaming and
transactional movie titles Allows Video streaming across
Multiple devices Multiple operating platforms
24June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
Innovation.Sophistication.Instrumentation.
Assurance @TCS
25June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
How willQA and Testing continue to reinvent itself?
26June 25 and 26
Hyatt Regency, Santa Clara, Calif.
Analyst PoV
Frances KaramouzisVice President and Distinguished Analyst, Gartner
27June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation
Forum
Doug SandersSenior Director – TQMComcast
Dr. Jeffrey PhillipsChief Technology Officer - FellowLockheed Martin
Robert KenneyVice President - TestingNielsen
Customer Panelists
Thank YouThank You