GLOBAL STUDIO - TEAM 3 (CONKER) BRIEFOctober 2013 - 1st DRAFT

STORY OF THE BROWNIE

SCOTTISH & NORTHERN ENGLISH FOLKLORE

October 2013| Global Studio Team 3 - Brief2

STORY OF THE BROWNIEA short overview of our values and the background surrounding our Folklore, Brownies

These kindly and dependable creatures attach themselves to human households, where they help with chores and protect the well-being of people living on “their” land.

Fiercely loyal, brownies will defend a home and its surrounding estate.

They live somewhere on the land they protect. Despite their love of cleanliness, brownies are rather shabby in appearance, often going shoeless or wholly unclothed. Even so, they expect no payment other than scraps of food and a bowl of milk left out at night; in fact, further gifts are likely to induce adverse effects.

Unusual organization of items is also common in houses with brownies. A brownie may alphabetize books by the middle initial of the author’s names or file records by the titles of favorite songs.

Industrious themselves, even the gentlest of brownies hates laziness in others. If taken advantage of, or otherwise ill-used, the brownie may become a boggart.

SOURCE FOR TEXT: http://spiderwick.wikia.com/wiki/Brownie

October 2013| Global Studio Team 3 - Brief3

BROWNIE VIDEOExceptional video showing the Brownie story

GREAT VIDEO EXPLAINING & INTERPRETATING THE BROWNIE STORY:

http://www.youtube.com/watch?v=FHLilXyfylI

October 2013| Global Studio Team 3 - Brief4

TARGET MARKETOutline of our user group and their values

The item produced promoting the folklore ‘Brownies’ shall appeal to a demographic of children beyond the age of 3 who have the ability and desire to express themselves, the dexterity to interact and help one another.

The product should explicitily or subliminlay pervay the themes and values of the Brownie, it is important that the relavence of these values can be seen in a modern context.

The product should help to encourage equality and sharing within the child’s daily activities through play, interaction and colaboration.

In general this product should be aimed at the UK market within primary schools, playgrounds and Nurseries.

October 2013| Global Studio Team 3 - Brief5

COMPETITION AND MARKETOutline of our user group and their values

Below are a selection of products to show the type of market in which we want to compete. This is only to act as a guide concerning the possible market and appropriate size.

The product size should be hand held, no bigger then a 1kg bag of flour. Available processes include Laser Cutting, Water-jet Cutting & Maker Bot Replicator Rapid Prototyping please utilise one or all of these process in your product. In addition to the above process’s we are able to fabricate wood and plastic manually.

October 2013| Global Studio Team 3 - Brief6

The aim of our brief is to instil key values of the brownie folklore in a modern context

This will be done using a playful non digital medium. One which promotes sharing, modesty and the importance of being humble.

All of these are prominent values in English society, We thought the best examples of English Heritage would be from the Opening Ceremony of the 2012 Olympics:

http://www.youtube.com/watch?v=p7YHDfLxZi0

In terms of future development we would like our prototype to have the ability to be ‘open-source’, free give away or a promotional gift. This aspect fits the story of the humble brownie.

KEY CRITERIA A short outline of our expectations and hopes for concept generation

October 2013| Global Studio Team 3 - Brief7

TIMELINEOverview of key dates

17th October - Final agreed design brief sent out

21st - 24th October - Scheduled meeting to discuss design progress and clarify any arising issues regarding initial concepts

28th - 31st October - Meeting to discuss refined concepts

4th - 7th November - Finalise the design deliverables and all neccessary information to commence prototyping

14th November - All aspects neccessary for prototyping to commence to be sent

Note:

Meetings will be arranged as appropriate and neccessary.

October 2013| Global Studio Team 3 - Brief8

SUMMARYIn Short....

Brownies Value: - Importance of a Job well done - Humble - Modest

Our Values: -Encourage curiosity -Promote sharing and colaboration - Cultivate Memories

Non Digital/Low Tech: - Connect with the past - Tactile and engaging product - Modern reliavance to traditional Past - Free or ‘Open Source’ product - Utilise Rapid Prototyping, Laser Cutting or Water Jet Cutting