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Technology & Social Media
Free or Low Cost ToolsBest Practices
Amy Hess, Sommer Poquette and Amy Coulter
Today we will talk…
•What, Why and Is it For You?•Twitter Best Practices, Examples, Tips and Tools.• Facebook Fan Pages Vs. Causes and Personal Pages.•Examples of Non-Profits using Social Media.•Determine your ROI for social media, realistically.•Free online tools and resources.
What?
Listen
Share
Contributing
WHY?
The Stats…-1,111,991,000 – number of Tweets to date.-3,000,000 – number of Tweets/day(March 2008) (from TechCrunch)-200,000,000 – number of active users-100,000,000 - number of users who log on to Facebook at least once each day-133,000,000 – number of blogs indexed by Technorati since 2002-70,000,000 – number of total videos on YouTube (March 2008
Source: Future Buzz
Deepening the Engagement.Reaching New People in a New Way = Embracing Social Change.
Twitter Best Practice
Lis
ten a
nd L
earn • Follow those
related to you.
• Search key word on Twitter.
• Evaluate other Non-Profits and Organizations.
Don’t J
ust
Bro
adcast • RT
• Reply
• #FF
• Link Love
Is it for you?
YES No
Okay with transparency.
Understand or are willing to understand the value.
Will listen and learn. Can give up control. Will invest in the
time.
You do not like candid feedback.
Does not want to invest in the time. It might be free but it takes TIME.
You only want to promote your cause.
Don’t believe in social media etiquette.
Listen, Share, Reply and Converse
Link Love
Replying To
Being Replied To
Conversation
Twitter Tricks and Tools
Facebook Fan Page
Fans Matter
• Optimize your settings. Allow for fans to leave comments, post pictures and videos.
• Promote your Fan Page on other properties.
Facebook IS Not Twitter
• Do not cross post all of the time.
• Recognize you probably have separate audiences.
Communicate
• Welcome New Fans via a landing page.
• Social Media Policy.
• Ask questions and be interesting.
Facebook Tips and Tools
Use your own Photo for personal pages.
Post Content Daily and Share Content
Daily (drip marketing).
Share Inspirational Thoughts.
Use your logo for Fan page and groups.
Utilize Events, Messages to Fans
and Group Members.
Helpful Way to Start and End the CONVERSATION
BEGIN WITH THOUGHT PROVOKING WORDS LIKE…I WAS THINKING, CAN YOU IMAGINE, I AM HOPEFUL OR DID YOU KNOW?
ROI
Time
Plan
Metrics
Helpful Tools
Helpful Links and Resources
Trainings
• http://www.mnaonline.org/conferences.asp
• http://www.hubspot.com/marketing-webinars
• http://www.wildapricot.com/blogs/newsblog/archive/2010/04/01/30-free-webinars-for-nonprofits-april-2010.aspx
• http://www.nonprofitmarketingguide.com/resources/live-webinars
• http://www.diosacommunications.com/services/webinars.htm
Websites
• http://www.mnaonline.org
• http://www.chrisbroagan.com/define-a-social-media-system-for-yourself
• http://www.frogloop.com/care2-case-studies
Examples
• http://www.shareyourstory.com
• http://www.sierraclub.org/welcome
• http://www.healthychild.org
