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Bryan K. O’RourkeFITLIFE CLUB NETWORK 2011
www.bryankorourke.com
a revolution is underwaywhat does it mean ?
what will the future be ?
The Impact of Technology On the Fitness Industry
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this presentation was sponsored by
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all bryan’s content available @
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Bryan K. O’RourkeFITLIFE CLUB NETWORK 2011
www.bryankorourke.com
a revolution is underwaywhat does it mean ?
what will the future be ?
The Impact of Technology On the Fitness Industry
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technology & fitness
vast topic6
The Impact of Technology On The Fitness Industry
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technology
one part of a troika
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<3>
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demographic - consumer shifts
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<3>
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globalization
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<3>
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technology
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revolution
124revolution
2 million tahrir square
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fitness industry
3 points
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1 trends
2 business innovation
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3 future
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1st trends
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technology
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ray kurzweil
21ray kurzweil
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Kurzweillaw of accelerating
returns
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number of transistors on a chip will double
every two years. “Moore’s Law”
Gordon Moore
1,2,3,4,5,6,7,8,9,10.......
2,4, 8,16, 32, 64 ...........
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technology is progressing much faster than you realize
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fastest adoption everipad $9 billion4th biggest consumer electronic catagory
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5technology trends to watch
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CLOUD COMPUTING
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more computing powersoftware as a servicegreater functionality
better ROIless costly
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MOBILITY
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whenever whereverlocation based
functionalsocial
15 billion devices - 201531
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MobilityLifestreaming
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co-market with fansspread content beyond Facebook and Twitter
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AugmentedReality
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the digital meetsthe physical world
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Merger of
Physical &Digital
emotiv
kinect34
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SOCIALIZATION OF THE WEB
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Gamificationnew ways of doing
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highly specializedinexpensivefun
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digitization of all experience
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including fitness
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CONSUMER TRENDSwww.trendwatching.com
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generosity, caring, authenticity
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3 billion people 30% of economy
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Mobility, Connected, Applications Special Deals
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Online Culture, Online Status
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500 Million Using Health Apps By 2015
73% Consumers
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eco-friendly yet superior
functionality, design & savings.
INTERESTING 2011 CONSUMER TRENDS
WWW.TRENDWATCHING.COM
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US 600 billion daily geo-spatially
tagged 'transactions'
INTERESTING 2011 CONSUMER TRENDS
WWW.TRENDWATCHING.COM
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Owning is expensive and unsustainable.
INTERESTING CONSUMERTRENDS
WWW.TRENDWATCHING.COM
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consumer & technology trends
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demographyglobalism & technology
514revolution
what does it mean ?
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embrace don’t fear
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we can make a bigger impact
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what would our zeitgeistbe without Google ?
2 business innovation
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Of the ten leading vacuum tube companies, none participated in the transistor revolution.
disruption
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"companies that expect a glorious past to shield them from the forces of change driven by
advancing technology will fail."
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64 economics
VALUEPROPOSITION
COSTSTRUCTURE
CUSTOMERRELATIONSHIPS
CUSTOMERSEGMENTS
ACTIVITYCONFIGURATION
CORECAPABILITIES
PARTNERNETWORK
REVENUESTREAMS
DISTRIBUTIONCHANNELS
business model - new models
INDUSTRY SUPPLIER
DEMANDCUSTOMER
digital technologies65
Business Is Changing
We are in the era of the humanization of business. We're living by small town rules again."
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Supply
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retail clothingLi & Fung Group
DemandIndustry Convergence
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economics - market bifurcation
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Business Models & Trends - Core EconomicsAverage membership dues flat since 1980
Today = $49.95 1980 = About $40.00
2009 Profiles of Success
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Business Models & Trends - Core EconomicsAverage membership dues fairly flat since 1980
Car Today = $28,400 | Car 1980 = $7,210
"It may be fatal to assume that minor adjustments to current business models will keep the fitness industry abreast of changing times."
http://futureoffitnesswhitepaper.ning.com/
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Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control
new business models
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collaborative consumption
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3 future
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different
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485
1. non-facilitycompetition will surge
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Nike Running
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OutsideIndustry Convergence
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2. facilities will deliver new models
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Product = Experience, Co-Created
Price = New Value Exchanges
Place = Marriage of Digital & Physical 24/7
Promotion = Conversation or Engagement
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4ps’ Of Marketing
Financial ServicesIndustry
measure not # of branches92
Hi-Tech Hi-Touch
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technology platforms24/7 service & support
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3. “wellness” increasingly emerges
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Head - Traditional Fitness Industry
Long Tail - New Wellness Space
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4. extant market will continue to
bifurcate and niche
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Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control
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Bifurcation of the market - Ray Algar Model
http://www.oxygen-consulting.co.uk/
final point
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vision to think different
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all content available @
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thank you
