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World®’16
TechnologyPrimer:MonitoraWebsiteinMinutesUsingShortcutsforCustomerExperienceAnalysis
BryanWhitmarsh - Sr.PrincipalProductManager- CATechnologiesDerekStevens- Sr.ProductMarketingManager- CATechnologies
DO4X93S
DEVOPS– AGILEOPERATIONS
2 ©2016CA.ALLRIGHTSRESERVED.@CAWORLD#CAWORLD
©2016CA.Allrightsreserved.Alltrademarksreferencedhereinbelongtotheirrespectivecompanies.
Thecontentprovidedinthis CAWorld2016presentationisintendedforinformationalpurposesonlyanddoesnotformanytypeofwarranty. The informationprovidedbyaCApartnerand/orCAcustomerhasnotbeenreviewedforaccuracybyCA.
ForInformationalPurposesOnlyTermsofthisPresentation
3 ©2016CA.ALLRIGHTSRESERVED.@CAWORLD#CAWORLD
Abstract
Intoday'sdigitalworld,customerexperienceiseverything.Abadexperiencefromapoorperformingappcouldmeanlostrevenueandcantarnishyourbrand.Inthissession,BryanWhitmarsh,productmanagerforCAAppExperienceAnalytics,willshowcasehowyoucanstartmonitoringawebsiteinminutesusingCAAppExperienceAnalytics,andwillprovidetipsandtricksintohowtogaintheinsightsyouneedtoensurethebestpossibleexperienceforyourcustomers.
BryanWhitmarshCATechnologiesSr.PrincipalProductManager
DerekStevensCATechnologiesSr.ProductMarketingManager
4 ©2016CA.ALLRIGHTSRESERVED.@CAWORLD#CAWORLD
Agenda
IT’SALLABOUTTHAT…RATING
WHATISCAAPPEXPERIENCEANALYTICS
STARTYOURTRIALTODAY!
OUTSIDE-INANDINSIDE-OUTANALYTICS
WHATISJAVASCRIPT INJECTIONANDHOWISITUSED
CAAPPEXPERIENCEANALYTICSWEBAPPMONITORINGDEMO
1
2
3
4
5
6
5 ©2016CA.ALLRIGHTSRESERVED.@CAWORLD#CAWORLD
CustomerExperienceisEverything
DRIVEREVENUE,REMAINCOMPETITIVE
1 “Forrester:BusinessTechnographics GlobalPriorities&JourneySurvey”,2015
69%improvecustomerexperienceastoppriority 1
6 ©2016CA.ALLRIGHTSRESERVED.@CAWORLD#CAWORLD
AligningtotheCustomerExperienceRequiresAnalytics
USERBEHAVIORANDEXPERIENCEOutside-InView
OPERATIONALPERFORMANCEInside-OutView
CAAppExperienceAnalytics
Optimizecustomerjourney
Improvedigitalperformance
Designfortheexperience
7 ©2016CA.ALLRIGHTSRESERVED.@CAWORLD#CAWORLD
Outside-In/Inside-OutArchitecture
USERBEHAVIORANDEXPERIENCEOutside-InView
OPERATIONALPERFORMANCEInside-OutView
8 ©2016CA.ALLRIGHTSRESERVED.@CAWORLD#CAWORLD
EndUserBrowserMonitoring
§ JavaScriptinjectionisaprocessusedtoinsertJavaScriptcodeonapage– CAAppExperienceAnalyticsusesJavaScriptinjectiontorunanagentonthe
userbrowsertocollectanalytics
UsingJavaScriptInjection
9 ©2016CA.ALLRIGHTSRESERVED.@CAWORLD#CAWORLD
EndUserBrowserMonitoring
1. WebpageloadsCAAppExperienceAnalyticsbrowseragentJavaScript(BA.js)
2. BrowseragentdynamicallyretrievesmonitoringprofilefromCAAXAserver
UsingJavaScriptInjection
10 ©2016CA.ALLRIGHTSRESERVED.@CAWORLD#CAWORLD
CAAppExperienceAnalytics
StepOne:Add“NewApp”inCAAXAconsole
WebAppMonitoringDemo
11 ©2016CA.ALLRIGHTSRESERVED.@CAWORLD#CAWORLD
CAAppExperienceAnalytics
StepTwo:On“WebApp”tab“CopytoClipboard”thewebsnippet
WebAppMonitoringDemo
12 ©2016CA.ALLRIGHTSRESERVED.@CAWORLD#CAWORLD
CAAppExperienceAnalytics
StepThree:Insertsnippetintowebapphtmltorunatinitialpageload(e.g.Index.html)
WebAppMonitoringDemo
13 ©2016CA.ALLRIGHTSRESERVED.@CAWORLD#CAWORLD
CAAppExperienceAnalytics
That’sit!Noserveragentrequired!
WebAppMonitoringDemo
14 ©2016CA.ALLRIGHTSRESERVED.@CAWORLD#CAWORLD
CAAppExperienceAnalytics
§ Tocollectwebappanalyticswithoutaccesstothewebappyoucanrunalocalbrowseragentinan“AdHoc”mode1. InstallCAAppExperienceAnalyticsbrowserextensionforChromefromthe
Chromewebstore*2. InsertCAAppExperienceAnalyticsbrowseragentsnippetintoplugin
AdHocWebAppMonitoringDemo
15 ©2016CA.ALLRIGHTSRESERVED.@CAWORLD#CAWORLD
CAAppExperienceAnalytics
§ ViewanalyticscollectedinCAAppExperienceAnalyticsconsole
WebAppMonitoringDemo
16 ©2016CA.ALLRIGHTSRESERVED.@CAWORLD#CAWORLD
MobileAnalytics
CAAppExperienceAnalyticsKeyCapabilities
UserExperienceAnalyticsacrossweb,mobile,wearables
PerformanceAnalytics
DataStudioandBlueprintsFlexibledynamic
dashboards
§ Crashanalytics§ Usersessionplayback§ Appflows§ Heatmaps
SaaSandOnPremise
end-to-endencryption,
flexibleofferings
17 ©2016CA.ALLRIGHTSRESERVED.@CAWORLD#CAWORLD
TryCAAppExperienceAnalyticsToday!
www.ca.com/trials/appexperienceanalytics
SEEWHATANALYTICSCANDOFORYOU!
• Free30-dayhostedtrial• Quicklygetstarted
18 ©2016CA.ALLRIGHTSRESERVED.@CAWORLD#CAWORLD
Thankyou.
Stayconnectedatcommunities.ca.com
19 ©2016CA.ALLRIGHTSRESERVED.@CAWORLD#CAWORLD
DevOps– AgileOps
FormoreinformationonDevOps– AgileOps,pleasevisit:http://cainc.to/wYXSg6