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ZAPPOS.COMDELIVERING HAPPINESSDOWNTOWN PROJECT
Slide 2
Downtown Project
CollisionsCommunityCo-Learning
Slide 4
Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture
“a great brand is… ______”
Slide 5
Zappos.com
http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg
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Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
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Las Vegas City Hall
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Las Vegas City Hall
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Nike
http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
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http://static.panoramio.com/photos/original/400729.jpg
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Apple
http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
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Doggy Day Care
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
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NYU Campus
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
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Downtown Vegas - Fremont East
http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
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Downtown Vegas - Fremont East
http://www.lucyvegas.com/sites/default/files/griffin5.jpg
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Downtown Vegas - Fremont East
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Downtown Vegas - Fremont East
http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
Slide 18
Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture
Slide 19
Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture
Community
Slide 20
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate
Slide 21
DOWNTOWN PROJECT GOALS
Slide 22
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
Slide 23
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large City in the World
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DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large City in the World
The Co-Learning and Co-working Capital of the World
Slide 25
ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
Slide 26
ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC
Slide 27
ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)
Slide 28
ROI vs. ROC and ROL
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL
Slide 29
ROI vs. ROC and ROL
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL(Return On Luck) – Accelerating Serendipity
Slide 30
THE BIG BET
Accelerating Collisions, Community, and Co-Learning
Slide 31
THE BIG BET
Accelerating Collisions, Community, and Co-Learning
…will lead to…
Happiness, Luckiness,Innovation, and Productivity
Slide 32
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate
Slide 33
$50M – Small Businesses
Slide 34
$50M – Small Businesses
Criteria
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$50M – Small Businesses
Criteria Owner Operated - Passionate
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$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community
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$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability
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$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable
Slide 39
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at
Something
Slide 40
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at
Something Story-worthy
Slide 41
Natalie
Slide 42
Natalie
Slide 43
Natalie
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Natalie
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Natalie
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Natalie
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Check Cashing
http://www.vegaschatter.com/files/100501/checks_cashed..jpg
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Check Cashing
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Sarah
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Sarah
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Sarah
Slide 52
Shipping Containers
http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg
Slide 53
Shipping Containers
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Shipping Container Park
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Shipping Container Park
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Shipping Container Park
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Shipping Container Park
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Shipping Container Park
Slide 59
Bike Sharing
Slide 60
$50M – Tech Startups
http://img-s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
Slide 61
$50M – Tech Startups
http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
Slide 62
The City as a Startup
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
Slide 63
$50M – Startups
http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
Slide 64
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 65
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 66
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 67
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 68
$50M – Education, Arts, Culture
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
Slide 69
$50M – Education, Arts, Culture
http://mikerossart.net/images/mikeross_enter.jpg
Slide 70
$50M – Education, Arts, Culture
Slide 71
Slide 72
Slide 73
Slide 74
$200M – Real Estate
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 75
WHEN CITIES DOUBLE IN SIZE…
Productivity and innovation per resident increases by 15%
(But not true for companies)
Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation
Slide 76
3 INGREDIENTS FOR SERENDIPITY
1. Residential density of 100 residents/acre
2. Street-level activity for residents to collide
3. Culture of openness, collaboration, creativity, and optimism
Slide 77
HOW TO ACCELERATE LEARNING & INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience
Slide 78
Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
Slide 79
DIFFERENT GROUPS COLLIDING
1. 2000 Zappos employees2. 1000 Teach For America corp members
and alumni3. Tech Startup Community4. Small Business Community5. Art and Music Communities6. Other Passion Communities7. Local Residents
Slide 80
LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Company
Slide 81
LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Companyas
Community is to a City
Slide 82
LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Companyas
Community is to a CityValues
InnovationSerendipity
ParticipationUpward Mobility
Attracting Startups and the Creative Class
Slide 83
Our Secret Weapon
http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
Slide 84
LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF…
Curated ContentSerendipity
LearningConnectionsCommunity
Slide 85
Downtown Vegas Every Day
Curated ContentSerendipity
LearningConnectionsCommunity
Slide 86
Fremont St. & Las Vegas Blvd.
Slide 87
Fremont St. & Las Vegas Blvd.
Slide 88
Fremont St. & Las Vegas Blvd.
Slide 89
Fremont St. & Las Vegas Blvd.
Slide 90
Fremont St. & Las Vegas Blvd.
Slide 91
Fremont St. & Las Vegas Blvd.
Slide 92
Fremont St. & Las Vegas Blvd.
Slide 93
Fremont St. & Las Vegas Blvd.
Slide 94
Fremont St. & Las Vegas Blvd.
Slide 95
Fremont St. & Las Vegas Blvd.
Slide 96
Downtown Vegas Monthly Cadence
Slide 97
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Slide 98
Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
Slide 99
Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
Week 3 – Fashion Week
Slide 100
Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
Week 3 – Fashion WeekWeek 4 – Catalyst Week
Slide 101
Fashion Incubator – Stitch Factory
Slide 102
Fashion Incubator – Stitch Factory
Slide 103
Return On Collisions (ROC)
What is the value of a resident that is out and about in the community?
Slide 104
Return On Collisions (ROC)
What is the value of a resident that is out and about in the community?
3-4 hours/day
Slide 105
Return On Collisions (ROC)
What is the value of a resident that is out and about in the community?
3-4 hours/dayx 7 days/week
Slide 106
Return On Collisions (ROC)
What is the value of a resident that is out and about in the community?
3-4 hours/dayx 7 days/week
x 40 weeks/year
Slide 107
Return On Collisions (ROC)
What is the value of a resident that is out and about in the community?
3-4 hours/dayx 7 days/week
x 40 weeks/year= 1000 “collisionable” hours/year
Slide 108
Jake – Flint and Tinder
http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-b.jpg
Slide 109
Jake – Flint and Tinder
Slide 110
Return On Collisions (ROC)
What is the value of a purposeful visitor that contributes to community?
Slide 111
Return On Collisions (ROC)
What is the value of a purposeful visitor that contributes to community?
12 hours/day
Slide 112
Return On Collisions (ROC)
What is the value of a purposeful visitor that contributes to community?
12 hours/dayx 7 days/week
Slide 113
Return On Collisions (ROC)
What is the value of a purposeful visitor that contributes to community?
12 hours/dayx 7 days/week
x 12 weeks/year
Slide 114
Return On Collisions (ROC)
What is the value of a purposeful visitor that contributes to community?
12 hours/dayx 7 days/week
x 12 weeks/year= 1000 “collisionable” hours/year
Slide 115
Return On Collisions (ROC)
“Subscribe” toDowntown Vegas
Slide 116
Return On Collisions (ROC)
1. 100 residents per acre
2. Street-level activity for residents to collide
3. Culture of openness, collaboration, creativity, and optimism
Slide 117
Return On Collisions (ROC)
1. 100 residents per acre
Slide 118
Return On Collisions (ROC)
1. 100,000
Slide 119
Return On Collisions (ROC)
1. 100,000 “collisionable”
Slide 120
Return On Collisions (ROC)
1. 100,000 “collisionable” community
Slide 121
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours
Slide 122
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours per
Slide 123
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours per acre
Slide 124
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours per acre per
Slide 125
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours per acre per year
Slide 126
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours per acre per year
2.3 collisionable hours per square foot
per year
Slide 127
OUR BIG BET… 3 Guiding Principles
Accelerate:1.Collisions2.Community3.Co-Learning
And everything else will fall into place…(productivity, innovation, growth, happiness)
What will people say about downtown?
Slide 128
Slide 129
ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT
Slide 130
50% of Humans Live in Cities
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 131
75% Will Live In Cities in Our Lifetime
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 132
The 4-Minute Mile
Slide 133
The 4-Minute Mile
http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG
Slide 135
A great
brand
is a story that never stops unfolding.
Slide 136
A great
brandcompany
is a story that never stops unfolding.
Slide 137
A great
brandcompanycity
is a story that never stops unfolding.
Slide 138
A great
brandcompanycitycommunity
is a story that never stops unfolding.
Slide 139
Thank you!
For a copy of this presentation:
For more information:
www.DowntownProject.com
Slide 140
http://www.youtube.com/watch?v=AF4f3l4a4_A