1. Telling Your Coalition Storywith Social Media Telling Your Coalition Storywith Social Media Sue Stine Sr. Manager, Dissemination and Coalition Relations CADCA National Coalition Institute

2. What is/are Social Media?

Interactive technology designed to enable social networking

Most popular examples:

• Facebook

• Twitter

• YouTube

• Flickr

3. Social Media Podcast Blog tweet Vodcast Text messaging Web conferencing 4. Why Social Media?

As alistening tool to better understand your community

• • As adialogue tool to better engage with your community

• • As acommunication channel to build identity and send messages

5. How can Social Media work for coalitions?

Give everyone a voice

• Save money

• • Get information out more quickly

• • • Involve youth

6. SayYES to social media when you ... 7. ... want to express the coalition's voice 8. ... want to make it easy for people to share knowledgeand information 9. ... are willing toshareideas andco-developwithothers 10. ...can deal with the messiness 11. SayNO to social media when you ... 12. ... stress over controlling the message 13. ... your priority population ... ... isn't online 14. ... when everything must be authorized by a central authority 15. ... when your message is written in stone .. ..not electricity 16. 17. Listen & Track 18. Why Listen?

• To better serve our community

Source: WeAreMedia.org

Stay on top of changes affecting what we do

Respond/engage our critics

19. For What Are We Listening?

• What is being said about us, our organization?

• What is being said about our issue or topic?

• Where are the conversations happening?

20. Listening opensthe Door to ... 21. Connect Used with permission:dswart 22. Comment& Contribute 23. CorrectMisinformation 24. Share & Network Create Buzz 25. Participate & Collaborate 26. 27. Creating a Plan http:// www.cadca.org/SoMeWiki/implementation -plan 28. Where are you now? 29. How are community coalitions using social media to inform and engage their stakeholders? 30. Blogs 31. Facebook 32. Twitter 33. Photo Sharing 34. Video 35. 36. Metrics and Measures 37. What to measure? % change in downloads % change in subscribers/ registrations % change in requests for information How did people behave as a result of the outputs and outtakes? Outcomes % change in awareness % change in preference Sentiment How did people feel as a result of experiencing your outputs? What did people take-away from your efforts? Outtakes # of key messages Conversation index (CI) = # comments + trackbacks/ total number of posts The physical results produced e.g., articles, brochures, events, etc. Did your message get out there? Outputs Illustrative measure Define 38. What canAnalyticstell us? 39. Analytic Metrics

% increase in unique visitors

% increase in visitors that return > 5 times

Increase in number of different pages viewed

# of sessions with > 5 page views

# session > 5 minutes in duration

Increase in # of downloads

40. Analytic Metrics

How many new subscribers/followers?

How often do they visit? > 5 times?

How long do they stay?

How much/often are people commenting?

Ratio of visits to comments or ratings?

41.

Conversation index

# Retweets (Twitter)

# or % Fan increases (FB)

# Interactions (comments, wall posts, likes)

Language, location, gender, age

Analytic Metrics 42. Google Analytics 43. Facebook Insights(Analytics) 44. Insight 45. Insights 46. Insights 47. YouTube Insights 48. 49. 50. Now what? 51. Measuring Relationships 52. What of value do you see in measuring coalition-community relationships? 53. Web-based Survey Tools 54. RESOURCES 55. Connected Communities www.connectedcommunities.ning.com 56. How it works 57. How to join www.connectedcommunities.ning.com 58. 59. SoMe Wiki www.cadca.org/SoMeWiki 60. TOC 61. Tools 62. Social Media Action Table 63. References & Resources

CADCA National Coalition Institutes Social Media Primer:www.cadca.org/SoMeWiki

Connected Communities:www.connectedcommunities.ning.com

Google Alertshttp:// alerts.google.com

Netvibeswww.netvibes.com

Twitter Searchhttp://search.twitter.com

64.

• Kelsey Rugerhttp://www.slideshare.net/themoleskin/social-media-measurement

• Beth Kanter Listening for NonProfits in a Connected World athttp://www.slideshare.net/kanter/listening-for-nonprofits-in-a-digital-world

• WeAreMediahttp://www.wearemedia.org/Tactical+Track+Module+1

References & Resources 65. References & Resources

KD Paine Measuring Engagement is Just Another Term for Measuring Relationship:http://bit.ly/bD28Et

Measuring Public Relationships from Amazon:http://bit.ly/arZMHw

Laura Quinn, Idealware:http://www.idealware.org/articles/

66. Coalition Examples

Blogs:

GCASA Cares:http:// gcasacares.blogspot.com /

Working to Prevent Substance Abuse in Portland, Maine:http://substanceabuseportlandmaine.blogspot.com/2008/11/time-to-text.html

Van Buren Safe Coalition:http:// vbsafecoalition.blogspot.com /

Facebook:

Drug-Free Caroline Coalition:http:// www.facebook.com /?ref=home#!/pages/Drug-Free-Caroline-Coalition/108474129185407

Missouris Youth/Adult Alliance:http:// www.facebook.com /?ref=home#!/ group.php?gid =49669288587

SAMHSAs Recovery Month:http:// www.facebook.com /?ref=home#!/ RecoveryMonth

67. Coalition Examples

Twitter:

Suwanee Coalition:http:// twitter.com/#!/SuwCoalition

Danvers CARES:http:// twitter.com/#!/DanversCARES

Drug Free Monroe:http:// twitter.com/#!/drugfreemonroe

Photo Sharing:

Community Coalition:http://www.flickr.com/photos/community_coalition/with/4168007590/

Kamiah Community Partners Coalition:http:// www.facebook.com/album.php?aid =278879&id=147645691706#!/pages/Kamiah-Community-Partners-Coalition/147645691706

CADCA:http:// www.flickr.com/photos/cadca

68. Photo Citations

Social Networking:blog.bigcom.com

Virtual handshake:http://www.flickr.com/photos/dmswart/1003713064/

(used with permission)

Coalition Examples

Video:

Circles of San Antonio: http://www.youtube.com/user/CirclesofSA

Danvers CARES:http:// www.youtube.com/user/DanversCARES

Community Coalition of South LA:http:// www.youtube.com/user/communitycoalition

69. Contact information: Sue Stine Sr. Mgr., Dissemination and Coalition Relations CADCA National Coalition Institute Phone: 800-54-CADCA (800-542-2322), ext. 260 Fax: 703-706-0579 E-mail:[email_address] Facebook: facebook.com/sue.stine Twitter: @suestine, @cadca LinkedIn:http://www.linkedin.com/in/suestine Social network: http://connectedcommunities.ning.com