MARY ELL

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TSON

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OBJECTIVE

Create a personal website serving the following functions

• Business card

• Resume

• Portfolio

• Blog (?)

LAYOUT (BY TAB NAME)

Home — will function as a business card

Two lines of bio

Photo

Will link to my Twitter, Instagram, LinkedIn and Facebook

Possibly email and cell

Experience — Essentially a resume tab

Lists companies and title chronologically with short description of responsibilities at each

Education info

Work Samples

LAYOUT (BY TAB NAME)

Blog Tab (?)

I write about life updates, experiences graduating and beginning my new job, maybe some short stories

Will intersperse photos with posts

Perspective is someone starting over in Oklahoma City, a small city that is now quickly growing.

A way to continue writing, show that I have a personality and to keep in touch with friends from OKC

Needs a cute name. Ideas (I don’t like them):

Beyond The 40 Acres

Texan In Okie Land

TEXAN IN OKIE LAND

TEXAN IN OKIE LAND

TEXAN IN OKIE LAND

TEXAN IN OKIE LAND

TEXAN IN OKIE LAND

MARKETING – FACEBOOK

Chosen to reach my personal social network – people who are most likely to care about reading about my life.

Nearly all of my closest friends and family are already on Facebook, and have use their profiles in order to keep up with friends

MARKETING – TWITTER

Chosen to reach my wider network. Some of my Twitter followers are people I’ve only ever emailed for work, or they are organizations and businesses I have some relationship to. Others are friends, and may be reached by Twitter and Facebook.

GOOGLE ANALYTICS – THE BASICS

Unique visits: 174

Page view per visitor: 1.99

Average visit duration: 3:24

GOOGLE ANALYTICS: MARKETING RESULTSOut of 174 visits, 133 came from social media

23 visits were direct and 18 were an organic search

After a Facebook post, activity spikes significantly

GOOGLE ANALYTICS: COMPARING CHANNELS

It appears my Facebook campaign was far more successful than my Twitter campaign. Most likely because I have 113 Twitter followers #unpopular