Embed Size (px)
DESCRIPTION
This presentation covers best practices from studying the 100 most social Big Data companies, including Aerospike, Couchbase, Cloudera, HortonWorks, SAP, SAS, Splunk, and many others.
Citation preview
DAVID FEINLEIBTHE BIG DATA GROUP LLC
THE 100 MOST SOCIAL BIG DATA COMPANIESCONTENT MARKETING BEST PRACTICES
100 COMPANIES600+ BLOG POSTS VIDEOS AND SLIDESHARES5707 TWEETS
FIRST QUARTER 2013
Copyright copy 2013 The Big Data Group LLC bigdatalandscapecom thebigdatagroupcom
THE BIG DATA GROUP 2
Web Browser Market Share Study Goals
bull Benchmark Big Data industry usage of social media marketing
bull Enable vendors to improve marketing effectiveness based on best practices
bull Leverage previously unavailable data sources to provide market insights
THE BIG DATA GROUP
THE BIG DATA GROUP 3
Web Browser Market ShareBig Data vendors can
achieve significant marketing advantage through social media
and content marketing
Key Findings
bull Companies are highly active on Twitter
bull Most prolific company tweeted 663 times
bull Marketers underutilize other channels only 87 use SlideShare and 307 use YouTube
bull Average of 4 blog posts per month
bull More than half did not leverage YouTube or SlideShare at all during the study period
THE BIG DATA GROUP
Big Data companies underutilize social media and content marketing Companies averaged 4 blog posts per month and only 87 used SlideShare
THE BIG DATA GROUP 4
Web Browser Market Share Study Data
bull 100 companies
bull 600+ blog posts videos and SlideShares
bull 5707 tweets
bull Measured Jan 1 - 31 2013
THE BIG DATA GROUP
THE BIG DATA GROUP 5
Web Browser Market ShareCompanies are most active on Twitter with 816 of companies using the service for online marketing Only 87 of companies took advantage of SlideShare
Use Of Social Marketing Channels
Twitter Blogs YouTube SlideShare
87
308
587
816
Companies should combine social media
with diverse content marketing for highest
impact
THE BIG DATA GROUP 6
Web Browser Market Share
On a normalized basis Couchbase SAP Informatica and SAS led the way in online social presence Only 10 companies in the study achieved a score over 50
Only 10 companies in the study can be
considered highly active in social and content marketing
Top 20 Big Data Companies by Social Presence
Couchbase
SAP
Informatica
SAS
LexisNexis
Cetas
Splunk
TIBCO
Alteryx
Cloudera
Visually
Hortonworks
10gen
Kognitio
Opera
Greenplum
QlikView
BloomReach
InfoChimps
Datameer
0 25 50 75 100
Normalized Score
THE BIG DATA GROUP 7
Web Browser Market Share
We evaluated a variety of social media and content marketing factors to rank the companies in the study
Normalization Approach
bull We evaluated the number of tweets blog posts YouTube videos and SlideShares from each company during the study period
bull The overall normalized score is based on a combination of these factors normalized on a scale of 1 - 100
THE BIG DATA GROUP 8
Web Browser Market Share Top 20 Big Data Companies By Tweets
THE BIG DATA GROUP
Big Data companies are actively using Twitter to promote their brands The average company tweets 28 times per month
LexisNexis
Opera
SAS
Kognitio
10gen
Cetas
BloomReach
Visually
Datameer
Mortar
Recommind
DataSift
Inrix
Alteryx
Autonomy
QlikView
MSSQL
TIBCO
Oracle
Greenplum
0 175 350 525 700
89
91
92
97
102
109
113
119
124
129
131
136
143
145
147
156
211
282
406
663
Tweets
Twitter was the most used marketing platform of the
channels we evaluated
THE BIG DATA GROUP 9
Web Browser Market Share Top 20 Big Data Companies By Blog Posts
Only 10 companies published more than 10 blog posts per month during the study period The average company publishes just 4 blog posts per month
Informatica
TIBCO
Visually
Cloudera
Hortonworks
SAS
10gen
Splunk
Alteryx
Greenplum
Cetas
GoodData
SAP
QlikView
Couchbase
InfoChimps
Tableau
MarkLogic
MySql
BloomReach
0 8 15 23 30
8
9
9
9
9
9
9
10
10
10
12
12
13
13
14
15
17
17
18
27
Blog Posts
Publishing blog posts consistently
remains challenging for most companies
THE BIG DATA GROUP
THE BIG DATA GROUP 10
Web Browser Market Share Top 20 Big Data Companies By YouTube Videos
Less than a third of the study group took advantage of YouTube as a content marketing channel Fewer than half the companies posted videos on YouTube
SAP
Couchbase
SAS
Inrix
Splunk
TIBCO
Hortonworks
Datameer
Birst
Tableau
Aerospike
MSSQL
Pentaho
Informatica
QlikView
Saffron
Atigeo
Alteryx
Mortar
Autonomy
0 15 30 45 60
2
2
2
3
3
3
3
4
4
4
6
9
9
9
9
11
12
18
20
51
YouTube Videos
Nearly three quarters of companies could
benefit from using YouTube for content
marketing
THE BIG DATA GROUP
THE BIG DATA GROUP 11
Web Browser Market Share Top Big Data Companies By SlideShares
Just 87 of companies in the study group took advantage of SlideShare for content marketing The study group posted only 29 Slideshares in total
Couchbase
Cetas
Alteryx
Kognitio
Splunk
Informatica
Cloudera
Datastax
InfoChimps
0 3 5 8 10
1
2
2
2
2
3
3
4
10
SlideShares
More than 90 of companies could
benefit from adding SlideShare to their content marketing
mix
THE BIG DATA GROUP
THE BIG DATA GROUP 12
Web Browser Market Share Percentage Of Companies By Marketing Channel
Yes856
No144
No413 Yes
587
Blogging
No692
Yes308
YouTube
No913
Yes87
SlideShare
With a little work companies can
significantly stand out online from their
peers
THE BIG DATA GROUP 13
Web Browser Market Share
Many reasons buyers cite for not
purchasing reserved instances prove
financially unsound
Top Reasons Vendors Donrsquot Use Content Marketing
bull Perceive content production as time-consuming and costly
bull Difficult to create content across multiple channels
bull Havenrsquot yet adopted ldquomediardquo mindset
THE BIG DATA GROUP
Vendors perceive content production to be expensive and time-consuming remaining focused on traditional marketing activities Some havenrsquot yet adopted a ldquomediardquo mindset
THE BIG DATA GROUP 14
Web Browser Market Share
Best practices for workflows hiring
and tools are suitable topics for future
studies
Future Topics
bull Guest blog posts LinkedIn Facebook and other channels
bull Content production workflows and approaches
bull Best practices for hiring and tools
THE BIG DATA GROUP
In future studies we may look at other content marketing channels as well as best practices for content production workflows hiring and tools
THE BIG DATA GROUP 15
Web Browser Market ShareVendors can achieve significant benefit by
diversifying their content marketing
channels
Marketing Recommendations For Vendors
bull Combine social media with content marketing
bull Sharing fresh content like posts slides and videos more effective than tweets alone
bull Diversify content marketing channels
bull Stand out from the competition by using SlideShare YouTube and blogs
bull Communicate core content in multiple forms across multiple channels
bull Produce shorter pieces with higher frequency
bull Short videos slideshows and posts are easier to create and more effective
THE BIG DATA GROUP
THE BIG DATA GROUP 16
Web Browser Market Share For More Information
David Feinleibdavethebigdatagroupcom
THE BIG DATA GROUP
THE BIG DATA GROUPThe Big Data Group works with technology vendors and buyers We consult on marketing strategy and implementation and on market research
The Big Data Group produces The Big Data Landscape Big Data Trends Big Data TV and The Big Data 100
THE BIG DATA GROUP 2
Web Browser Market Share Study Goals
bull Benchmark Big Data industry usage of social media marketing
bull Enable vendors to improve marketing effectiveness based on best practices
bull Leverage previously unavailable data sources to provide market insights
THE BIG DATA GROUP
THE BIG DATA GROUP 3
Web Browser Market ShareBig Data vendors can
achieve significant marketing advantage through social media
and content marketing
Key Findings
bull Companies are highly active on Twitter
bull Most prolific company tweeted 663 times
bull Marketers underutilize other channels only 87 use SlideShare and 307 use YouTube
bull Average of 4 blog posts per month
bull More than half did not leverage YouTube or SlideShare at all during the study period
THE BIG DATA GROUP
Big Data companies underutilize social media and content marketing Companies averaged 4 blog posts per month and only 87 used SlideShare
THE BIG DATA GROUP 4
Web Browser Market Share Study Data
bull 100 companies
bull 600+ blog posts videos and SlideShares
bull 5707 tweets
bull Measured Jan 1 - 31 2013
THE BIG DATA GROUP
THE BIG DATA GROUP 5
Web Browser Market ShareCompanies are most active on Twitter with 816 of companies using the service for online marketing Only 87 of companies took advantage of SlideShare
Use Of Social Marketing Channels
Twitter Blogs YouTube SlideShare
87
308
587
816
Companies should combine social media
with diverse content marketing for highest
impact
THE BIG DATA GROUP 6
Web Browser Market Share
On a normalized basis Couchbase SAP Informatica and SAS led the way in online social presence Only 10 companies in the study achieved a score over 50
Only 10 companies in the study can be
considered highly active in social and content marketing
Top 20 Big Data Companies by Social Presence
Couchbase
SAP
Informatica
SAS
LexisNexis
Cetas
Splunk
TIBCO
Alteryx
Cloudera
Visually
Hortonworks
10gen
Kognitio
Opera
Greenplum
QlikView
BloomReach
InfoChimps
Datameer
0 25 50 75 100
Normalized Score
THE BIG DATA GROUP 7
Web Browser Market Share
We evaluated a variety of social media and content marketing factors to rank the companies in the study
Normalization Approach
bull We evaluated the number of tweets blog posts YouTube videos and SlideShares from each company during the study period
bull The overall normalized score is based on a combination of these factors normalized on a scale of 1 - 100
THE BIG DATA GROUP 8
Web Browser Market Share Top 20 Big Data Companies By Tweets
THE BIG DATA GROUP
Big Data companies are actively using Twitter to promote their brands The average company tweets 28 times per month
LexisNexis
Opera
SAS
Kognitio
10gen
Cetas
BloomReach
Visually
Datameer
Mortar
Recommind
DataSift
Inrix
Alteryx
Autonomy
QlikView
MSSQL
TIBCO
Oracle
Greenplum
0 175 350 525 700
89
91
92
97
102
109
113
119
124
129
131
136
143
145
147
156
211
282
406
663
Tweets
Twitter was the most used marketing platform of the
channels we evaluated
THE BIG DATA GROUP 9
Web Browser Market Share Top 20 Big Data Companies By Blog Posts
Only 10 companies published more than 10 blog posts per month during the study period The average company publishes just 4 blog posts per month
Informatica
TIBCO
Visually
Cloudera
Hortonworks
SAS
10gen
Splunk
Alteryx
Greenplum
Cetas
GoodData
SAP
QlikView
Couchbase
InfoChimps
Tableau
MarkLogic
MySql
BloomReach
0 8 15 23 30
8
9
9
9
9
9
9
10
10
10
12
12
13
13
14
15
17
17
18
27
Blog Posts
Publishing blog posts consistently
remains challenging for most companies
THE BIG DATA GROUP
THE BIG DATA GROUP 10
Web Browser Market Share Top 20 Big Data Companies By YouTube Videos
Less than a third of the study group took advantage of YouTube as a content marketing channel Fewer than half the companies posted videos on YouTube
SAP
Couchbase
SAS
Inrix
Splunk
TIBCO
Hortonworks
Datameer
Birst
Tableau
Aerospike
MSSQL
Pentaho
Informatica
QlikView
Saffron
Atigeo
Alteryx
Mortar
Autonomy
0 15 30 45 60
2
2
2
3
3
3
3
4
4
4
6
9
9
9
9
11
12
18
20
51
YouTube Videos
Nearly three quarters of companies could
benefit from using YouTube for content
marketing
THE BIG DATA GROUP
THE BIG DATA GROUP 11
Web Browser Market Share Top Big Data Companies By SlideShares
Just 87 of companies in the study group took advantage of SlideShare for content marketing The study group posted only 29 Slideshares in total
Couchbase
Cetas
Alteryx
Kognitio
Splunk
Informatica
Cloudera
Datastax
InfoChimps
0 3 5 8 10
1
2
2
2
2
3
3
4
10
SlideShares
More than 90 of companies could
benefit from adding SlideShare to their content marketing
mix
THE BIG DATA GROUP
THE BIG DATA GROUP 12
Web Browser Market Share Percentage Of Companies By Marketing Channel
Yes856
No144
No413 Yes
587
Blogging
No692
Yes308
YouTube
No913
Yes87
SlideShare
With a little work companies can
significantly stand out online from their
peers
THE BIG DATA GROUP 13
Web Browser Market Share
Many reasons buyers cite for not
purchasing reserved instances prove
financially unsound
Top Reasons Vendors Donrsquot Use Content Marketing
bull Perceive content production as time-consuming and costly
bull Difficult to create content across multiple channels
bull Havenrsquot yet adopted ldquomediardquo mindset
THE BIG DATA GROUP
Vendors perceive content production to be expensive and time-consuming remaining focused on traditional marketing activities Some havenrsquot yet adopted a ldquomediardquo mindset
THE BIG DATA GROUP 14
Web Browser Market Share
Best practices for workflows hiring
and tools are suitable topics for future
studies
Future Topics
bull Guest blog posts LinkedIn Facebook and other channels
bull Content production workflows and approaches
bull Best practices for hiring and tools
THE BIG DATA GROUP
In future studies we may look at other content marketing channels as well as best practices for content production workflows hiring and tools
THE BIG DATA GROUP 15
Web Browser Market ShareVendors can achieve significant benefit by
diversifying their content marketing
channels
Marketing Recommendations For Vendors
bull Combine social media with content marketing
bull Sharing fresh content like posts slides and videos more effective than tweets alone
bull Diversify content marketing channels
bull Stand out from the competition by using SlideShare YouTube and blogs
bull Communicate core content in multiple forms across multiple channels
bull Produce shorter pieces with higher frequency
bull Short videos slideshows and posts are easier to create and more effective
THE BIG DATA GROUP
THE BIG DATA GROUP 16
Web Browser Market Share For More Information
David Feinleibdavethebigdatagroupcom
THE BIG DATA GROUP
THE BIG DATA GROUPThe Big Data Group works with technology vendors and buyers We consult on marketing strategy and implementation and on market research
The Big Data Group produces The Big Data Landscape Big Data Trends Big Data TV and The Big Data 100
THE BIG DATA GROUP 3
Web Browser Market ShareBig Data vendors can
achieve significant marketing advantage through social media
and content marketing
Key Findings
bull Companies are highly active on Twitter
bull Most prolific company tweeted 663 times
bull Marketers underutilize other channels only 87 use SlideShare and 307 use YouTube
bull Average of 4 blog posts per month
bull More than half did not leverage YouTube or SlideShare at all during the study period
THE BIG DATA GROUP
Big Data companies underutilize social media and content marketing Companies averaged 4 blog posts per month and only 87 used SlideShare
THE BIG DATA GROUP 4
Web Browser Market Share Study Data
bull 100 companies
bull 600+ blog posts videos and SlideShares
bull 5707 tweets
bull Measured Jan 1 - 31 2013
THE BIG DATA GROUP
THE BIG DATA GROUP 5
Web Browser Market ShareCompanies are most active on Twitter with 816 of companies using the service for online marketing Only 87 of companies took advantage of SlideShare
Use Of Social Marketing Channels
Twitter Blogs YouTube SlideShare
87
308
587
816
Companies should combine social media
with diverse content marketing for highest
impact
THE BIG DATA GROUP 6
Web Browser Market Share
On a normalized basis Couchbase SAP Informatica and SAS led the way in online social presence Only 10 companies in the study achieved a score over 50
Only 10 companies in the study can be
considered highly active in social and content marketing
Top 20 Big Data Companies by Social Presence
Couchbase
SAP
Informatica
SAS
LexisNexis
Cetas
Splunk
TIBCO
Alteryx
Cloudera
Visually
Hortonworks
10gen
Kognitio
Opera
Greenplum
QlikView
BloomReach
InfoChimps
Datameer
0 25 50 75 100
Normalized Score
THE BIG DATA GROUP 7
Web Browser Market Share
We evaluated a variety of social media and content marketing factors to rank the companies in the study
Normalization Approach
bull We evaluated the number of tweets blog posts YouTube videos and SlideShares from each company during the study period
bull The overall normalized score is based on a combination of these factors normalized on a scale of 1 - 100
THE BIG DATA GROUP 8
Web Browser Market Share Top 20 Big Data Companies By Tweets
THE BIG DATA GROUP
Big Data companies are actively using Twitter to promote their brands The average company tweets 28 times per month
LexisNexis
Opera
SAS
Kognitio
10gen
Cetas
BloomReach
Visually
Datameer
Mortar
Recommind
DataSift
Inrix
Alteryx
Autonomy
QlikView
MSSQL
TIBCO
Oracle
Greenplum
0 175 350 525 700
89
91
92
97
102
109
113
119
124
129
131
136
143
145
147
156
211
282
406
663
Tweets
Twitter was the most used marketing platform of the
channels we evaluated
THE BIG DATA GROUP 9
Web Browser Market Share Top 20 Big Data Companies By Blog Posts
Only 10 companies published more than 10 blog posts per month during the study period The average company publishes just 4 blog posts per month
Informatica
TIBCO
Visually
Cloudera
Hortonworks
SAS
10gen
Splunk
Alteryx
Greenplum
Cetas
GoodData
SAP
QlikView
Couchbase
InfoChimps
Tableau
MarkLogic
MySql
BloomReach
0 8 15 23 30
8
9
9
9
9
9
9
10
10
10
12
12
13
13
14
15
17
17
18
27
Blog Posts
Publishing blog posts consistently
remains challenging for most companies
THE BIG DATA GROUP
THE BIG DATA GROUP 10
Web Browser Market Share Top 20 Big Data Companies By YouTube Videos
Less than a third of the study group took advantage of YouTube as a content marketing channel Fewer than half the companies posted videos on YouTube
SAP
Couchbase
SAS
Inrix
Splunk
TIBCO
Hortonworks
Datameer
Birst
Tableau
Aerospike
MSSQL
Pentaho
Informatica
QlikView
Saffron
Atigeo
Alteryx
Mortar
Autonomy
0 15 30 45 60
2
2
2
3
3
3
3
4
4
4
6
9
9
9
9
11
12
18
20
51
YouTube Videos
Nearly three quarters of companies could
benefit from using YouTube for content
marketing
THE BIG DATA GROUP
THE BIG DATA GROUP 11
Web Browser Market Share Top Big Data Companies By SlideShares
Just 87 of companies in the study group took advantage of SlideShare for content marketing The study group posted only 29 Slideshares in total
Couchbase
Cetas
Alteryx
Kognitio
Splunk
Informatica
Cloudera
Datastax
InfoChimps
0 3 5 8 10
1
2
2
2
2
3
3
4
10
SlideShares
More than 90 of companies could
benefit from adding SlideShare to their content marketing
mix
THE BIG DATA GROUP
THE BIG DATA GROUP 12
Web Browser Market Share Percentage Of Companies By Marketing Channel
Yes856
No144
No413 Yes
587
Blogging
No692
Yes308
YouTube
No913
Yes87
SlideShare
With a little work companies can
significantly stand out online from their
peers
THE BIG DATA GROUP 13
Web Browser Market Share
Many reasons buyers cite for not
purchasing reserved instances prove
financially unsound
Top Reasons Vendors Donrsquot Use Content Marketing
bull Perceive content production as time-consuming and costly
bull Difficult to create content across multiple channels
bull Havenrsquot yet adopted ldquomediardquo mindset
THE BIG DATA GROUP
Vendors perceive content production to be expensive and time-consuming remaining focused on traditional marketing activities Some havenrsquot yet adopted a ldquomediardquo mindset
THE BIG DATA GROUP 14
Web Browser Market Share
Best practices for workflows hiring
and tools are suitable topics for future
studies
Future Topics
bull Guest blog posts LinkedIn Facebook and other channels
bull Content production workflows and approaches
bull Best practices for hiring and tools
THE BIG DATA GROUP
In future studies we may look at other content marketing channels as well as best practices for content production workflows hiring and tools
THE BIG DATA GROUP 15
Web Browser Market ShareVendors can achieve significant benefit by
diversifying their content marketing
channels
Marketing Recommendations For Vendors
bull Combine social media with content marketing
bull Sharing fresh content like posts slides and videos more effective than tweets alone
bull Diversify content marketing channels
bull Stand out from the competition by using SlideShare YouTube and blogs
bull Communicate core content in multiple forms across multiple channels
bull Produce shorter pieces with higher frequency
bull Short videos slideshows and posts are easier to create and more effective
THE BIG DATA GROUP
THE BIG DATA GROUP 16
Web Browser Market Share For More Information
David Feinleibdavethebigdatagroupcom
THE BIG DATA GROUP
THE BIG DATA GROUPThe Big Data Group works with technology vendors and buyers We consult on marketing strategy and implementation and on market research
The Big Data Group produces The Big Data Landscape Big Data Trends Big Data TV and The Big Data 100
THE BIG DATA GROUP 4
Web Browser Market Share Study Data
bull 100 companies
bull 600+ blog posts videos and SlideShares
bull 5707 tweets
bull Measured Jan 1 - 31 2013
THE BIG DATA GROUP
THE BIG DATA GROUP 5
Web Browser Market ShareCompanies are most active on Twitter with 816 of companies using the service for online marketing Only 87 of companies took advantage of SlideShare
Use Of Social Marketing Channels
Twitter Blogs YouTube SlideShare
87
308
587
816
Companies should combine social media
with diverse content marketing for highest
impact
THE BIG DATA GROUP 6
Web Browser Market Share
On a normalized basis Couchbase SAP Informatica and SAS led the way in online social presence Only 10 companies in the study achieved a score over 50
Only 10 companies in the study can be
considered highly active in social and content marketing
Top 20 Big Data Companies by Social Presence
Couchbase
SAP
Informatica
SAS
LexisNexis
Cetas
Splunk
TIBCO
Alteryx
Cloudera
Visually
Hortonworks
10gen
Kognitio
Opera
Greenplum
QlikView
BloomReach
InfoChimps
Datameer
0 25 50 75 100
Normalized Score
THE BIG DATA GROUP 7
Web Browser Market Share
We evaluated a variety of social media and content marketing factors to rank the companies in the study
Normalization Approach
bull We evaluated the number of tweets blog posts YouTube videos and SlideShares from each company during the study period
bull The overall normalized score is based on a combination of these factors normalized on a scale of 1 - 100
THE BIG DATA GROUP 8
Web Browser Market Share Top 20 Big Data Companies By Tweets
THE BIG DATA GROUP
Big Data companies are actively using Twitter to promote their brands The average company tweets 28 times per month
LexisNexis
Opera
SAS
Kognitio
10gen
Cetas
BloomReach
Visually
Datameer
Mortar
Recommind
DataSift
Inrix
Alteryx
Autonomy
QlikView
MSSQL
TIBCO
Oracle
Greenplum
0 175 350 525 700
89
91
92
97
102
109
113
119
124
129
131
136
143
145
147
156
211
282
406
663
Tweets
Twitter was the most used marketing platform of the
channels we evaluated
THE BIG DATA GROUP 9
Web Browser Market Share Top 20 Big Data Companies By Blog Posts
Only 10 companies published more than 10 blog posts per month during the study period The average company publishes just 4 blog posts per month
Informatica
TIBCO
Visually
Cloudera
Hortonworks
SAS
10gen
Splunk
Alteryx
Greenplum
Cetas
GoodData
SAP
QlikView
Couchbase
InfoChimps
Tableau
MarkLogic
MySql
BloomReach
0 8 15 23 30
8
9
9
9
9
9
9
10
10
10
12
12
13
13
14
15
17
17
18
27
Blog Posts
Publishing blog posts consistently
remains challenging for most companies
THE BIG DATA GROUP
THE BIG DATA GROUP 10
Web Browser Market Share Top 20 Big Data Companies By YouTube Videos
Less than a third of the study group took advantage of YouTube as a content marketing channel Fewer than half the companies posted videos on YouTube
SAP
Couchbase
SAS
Inrix
Splunk
TIBCO
Hortonworks
Datameer
Birst
Tableau
Aerospike
MSSQL
Pentaho
Informatica
QlikView
Saffron
Atigeo
Alteryx
Mortar
Autonomy
0 15 30 45 60
2
2
2
3
3
3
3
4
4
4
6
9
9
9
9
11
12
18
20
51
YouTube Videos
Nearly three quarters of companies could
benefit from using YouTube for content
marketing
THE BIG DATA GROUP
THE BIG DATA GROUP 11
Web Browser Market Share Top Big Data Companies By SlideShares
Just 87 of companies in the study group took advantage of SlideShare for content marketing The study group posted only 29 Slideshares in total
Couchbase
Cetas
Alteryx
Kognitio
Splunk
Informatica
Cloudera
Datastax
InfoChimps
0 3 5 8 10
1
2
2
2
2
3
3
4
10
SlideShares
More than 90 of companies could
benefit from adding SlideShare to their content marketing
mix
THE BIG DATA GROUP
THE BIG DATA GROUP 12
Web Browser Market Share Percentage Of Companies By Marketing Channel
Yes856
No144
No413 Yes
587
Blogging
No692
Yes308
YouTube
No913
Yes87
SlideShare
With a little work companies can
significantly stand out online from their
peers
THE BIG DATA GROUP 13
Web Browser Market Share
Many reasons buyers cite for not
purchasing reserved instances prove
financially unsound
Top Reasons Vendors Donrsquot Use Content Marketing
bull Perceive content production as time-consuming and costly
bull Difficult to create content across multiple channels
bull Havenrsquot yet adopted ldquomediardquo mindset
THE BIG DATA GROUP
Vendors perceive content production to be expensive and time-consuming remaining focused on traditional marketing activities Some havenrsquot yet adopted a ldquomediardquo mindset
THE BIG DATA GROUP 14
Web Browser Market Share
Best practices for workflows hiring
and tools are suitable topics for future
studies
Future Topics
bull Guest blog posts LinkedIn Facebook and other channels
bull Content production workflows and approaches
bull Best practices for hiring and tools
THE BIG DATA GROUP
In future studies we may look at other content marketing channels as well as best practices for content production workflows hiring and tools
THE BIG DATA GROUP 15
Web Browser Market ShareVendors can achieve significant benefit by
diversifying their content marketing
channels
Marketing Recommendations For Vendors
bull Combine social media with content marketing
bull Sharing fresh content like posts slides and videos more effective than tweets alone
bull Diversify content marketing channels
bull Stand out from the competition by using SlideShare YouTube and blogs
bull Communicate core content in multiple forms across multiple channels
bull Produce shorter pieces with higher frequency
bull Short videos slideshows and posts are easier to create and more effective
THE BIG DATA GROUP
THE BIG DATA GROUP 16
Web Browser Market Share For More Information
David Feinleibdavethebigdatagroupcom
THE BIG DATA GROUP
THE BIG DATA GROUPThe Big Data Group works with technology vendors and buyers We consult on marketing strategy and implementation and on market research
The Big Data Group produces The Big Data Landscape Big Data Trends Big Data TV and The Big Data 100
THE BIG DATA GROUP 5
Web Browser Market ShareCompanies are most active on Twitter with 816 of companies using the service for online marketing Only 87 of companies took advantage of SlideShare
Use Of Social Marketing Channels
Twitter Blogs YouTube SlideShare
87
308
587
816
Companies should combine social media
with diverse content marketing for highest
impact
THE BIG DATA GROUP 6
Web Browser Market Share
On a normalized basis Couchbase SAP Informatica and SAS led the way in online social presence Only 10 companies in the study achieved a score over 50
Only 10 companies in the study can be
considered highly active in social and content marketing
Top 20 Big Data Companies by Social Presence
Couchbase
SAP
Informatica
SAS
LexisNexis
Cetas
Splunk
TIBCO
Alteryx
Cloudera
Visually
Hortonworks
10gen
Kognitio
Opera
Greenplum
QlikView
BloomReach
InfoChimps
Datameer
0 25 50 75 100
Normalized Score
THE BIG DATA GROUP 7
Web Browser Market Share
We evaluated a variety of social media and content marketing factors to rank the companies in the study
Normalization Approach
bull We evaluated the number of tweets blog posts YouTube videos and SlideShares from each company during the study period
bull The overall normalized score is based on a combination of these factors normalized on a scale of 1 - 100
THE BIG DATA GROUP 8
Web Browser Market Share Top 20 Big Data Companies By Tweets
THE BIG DATA GROUP
Big Data companies are actively using Twitter to promote their brands The average company tweets 28 times per month
LexisNexis
Opera
SAS
Kognitio
10gen
Cetas
BloomReach
Visually
Datameer
Mortar
Recommind
DataSift
Inrix
Alteryx
Autonomy
QlikView
MSSQL
TIBCO
Oracle
Greenplum
0 175 350 525 700
89
91
92
97
102
109
113
119
124
129
131
136
143
145
147
156
211
282
406
663
Tweets
Twitter was the most used marketing platform of the
channels we evaluated
THE BIG DATA GROUP 9
Web Browser Market Share Top 20 Big Data Companies By Blog Posts
Only 10 companies published more than 10 blog posts per month during the study period The average company publishes just 4 blog posts per month
Informatica
TIBCO
Visually
Cloudera
Hortonworks
SAS
10gen
Splunk
Alteryx
Greenplum
Cetas
GoodData
SAP
QlikView
Couchbase
InfoChimps
Tableau
MarkLogic
MySql
BloomReach
0 8 15 23 30
8
9
9
9
9
9
9
10
10
10
12
12
13
13
14
15
17
17
18
27
Blog Posts
Publishing blog posts consistently
remains challenging for most companies
THE BIG DATA GROUP
THE BIG DATA GROUP 10
Web Browser Market Share Top 20 Big Data Companies By YouTube Videos
Less than a third of the study group took advantage of YouTube as a content marketing channel Fewer than half the companies posted videos on YouTube
SAP
Couchbase
SAS
Inrix
Splunk
TIBCO
Hortonworks
Datameer
Birst
Tableau
Aerospike
MSSQL
Pentaho
Informatica
QlikView
Saffron
Atigeo
Alteryx
Mortar
Autonomy
0 15 30 45 60
2
2
2
3
3
3
3
4
4
4
6
9
9
9
9
11
12
18
20
51
YouTube Videos
Nearly three quarters of companies could
benefit from using YouTube for content
marketing
THE BIG DATA GROUP
THE BIG DATA GROUP 11
Web Browser Market Share Top Big Data Companies By SlideShares
Just 87 of companies in the study group took advantage of SlideShare for content marketing The study group posted only 29 Slideshares in total
Couchbase
Cetas
Alteryx
Kognitio
Splunk
Informatica
Cloudera
Datastax
InfoChimps
0 3 5 8 10
1
2
2
2
2
3
3
4
10
SlideShares
More than 90 of companies could
benefit from adding SlideShare to their content marketing
mix
THE BIG DATA GROUP
THE BIG DATA GROUP 12
Web Browser Market Share Percentage Of Companies By Marketing Channel
Yes856
No144
No413 Yes
587
Blogging
No692
Yes308
YouTube
No913
Yes87
SlideShare
With a little work companies can
significantly stand out online from their
peers
THE BIG DATA GROUP 13
Web Browser Market Share
Many reasons buyers cite for not
purchasing reserved instances prove
financially unsound
Top Reasons Vendors Donrsquot Use Content Marketing
bull Perceive content production as time-consuming and costly
bull Difficult to create content across multiple channels
bull Havenrsquot yet adopted ldquomediardquo mindset
THE BIG DATA GROUP
Vendors perceive content production to be expensive and time-consuming remaining focused on traditional marketing activities Some havenrsquot yet adopted a ldquomediardquo mindset
THE BIG DATA GROUP 14
Web Browser Market Share
Best practices for workflows hiring
and tools are suitable topics for future
studies
Future Topics
bull Guest blog posts LinkedIn Facebook and other channels
bull Content production workflows and approaches
bull Best practices for hiring and tools
THE BIG DATA GROUP
In future studies we may look at other content marketing channels as well as best practices for content production workflows hiring and tools
THE BIG DATA GROUP 15
Web Browser Market ShareVendors can achieve significant benefit by
diversifying their content marketing
channels
Marketing Recommendations For Vendors
bull Combine social media with content marketing
bull Sharing fresh content like posts slides and videos more effective than tweets alone
bull Diversify content marketing channels
bull Stand out from the competition by using SlideShare YouTube and blogs
bull Communicate core content in multiple forms across multiple channels
bull Produce shorter pieces with higher frequency
bull Short videos slideshows and posts are easier to create and more effective
THE BIG DATA GROUP
THE BIG DATA GROUP 16
Web Browser Market Share For More Information
David Feinleibdavethebigdatagroupcom
THE BIG DATA GROUP
THE BIG DATA GROUPThe Big Data Group works with technology vendors and buyers We consult on marketing strategy and implementation and on market research
The Big Data Group produces The Big Data Landscape Big Data Trends Big Data TV and The Big Data 100
THE BIG DATA GROUP 6
Web Browser Market Share
On a normalized basis Couchbase SAP Informatica and SAS led the way in online social presence Only 10 companies in the study achieved a score over 50
Only 10 companies in the study can be
considered highly active in social and content marketing
Top 20 Big Data Companies by Social Presence
Couchbase
SAP
Informatica
SAS
LexisNexis
Cetas
Splunk
TIBCO
Alteryx
Cloudera
Visually
Hortonworks
10gen
Kognitio
Opera
Greenplum
QlikView
BloomReach
InfoChimps
Datameer
0 25 50 75 100
Normalized Score
THE BIG DATA GROUP 7
Web Browser Market Share
We evaluated a variety of social media and content marketing factors to rank the companies in the study
Normalization Approach
bull We evaluated the number of tweets blog posts YouTube videos and SlideShares from each company during the study period
bull The overall normalized score is based on a combination of these factors normalized on a scale of 1 - 100
THE BIG DATA GROUP 8
Web Browser Market Share Top 20 Big Data Companies By Tweets
THE BIG DATA GROUP
Big Data companies are actively using Twitter to promote their brands The average company tweets 28 times per month
LexisNexis
Opera
SAS
Kognitio
10gen
Cetas
BloomReach
Visually
Datameer
Mortar
Recommind
DataSift
Inrix
Alteryx
Autonomy
QlikView
MSSQL
TIBCO
Oracle
Greenplum
0 175 350 525 700
89
91
92
97
102
109
113
119
124
129
131
136
143
145
147
156
211
282
406
663
Tweets
Twitter was the most used marketing platform of the
channels we evaluated
THE BIG DATA GROUP 9
Web Browser Market Share Top 20 Big Data Companies By Blog Posts
Only 10 companies published more than 10 blog posts per month during the study period The average company publishes just 4 blog posts per month
Informatica
TIBCO
Visually
Cloudera
Hortonworks
SAS
10gen
Splunk
Alteryx
Greenplum
Cetas
GoodData
SAP
QlikView
Couchbase
InfoChimps
Tableau
MarkLogic
MySql
BloomReach
0 8 15 23 30
8
9
9
9
9
9
9
10
10
10
12
12
13
13
14
15
17
17
18
27
Blog Posts
Publishing blog posts consistently
remains challenging for most companies
THE BIG DATA GROUP
THE BIG DATA GROUP 10
Web Browser Market Share Top 20 Big Data Companies By YouTube Videos
Less than a third of the study group took advantage of YouTube as a content marketing channel Fewer than half the companies posted videos on YouTube
SAP
Couchbase
SAS
Inrix
Splunk
TIBCO
Hortonworks
Datameer
Birst
Tableau
Aerospike
MSSQL
Pentaho
Informatica
QlikView
Saffron
Atigeo
Alteryx
Mortar
Autonomy
0 15 30 45 60
2
2
2
3
3
3
3
4
4
4
6
9
9
9
9
11
12
18
20
51
YouTube Videos
Nearly three quarters of companies could
benefit from using YouTube for content
marketing
THE BIG DATA GROUP
THE BIG DATA GROUP 11
Web Browser Market Share Top Big Data Companies By SlideShares
Just 87 of companies in the study group took advantage of SlideShare for content marketing The study group posted only 29 Slideshares in total
Couchbase
Cetas
Alteryx
Kognitio
Splunk
Informatica
Cloudera
Datastax
InfoChimps
0 3 5 8 10
1
2
2
2
2
3
3
4
10
SlideShares
More than 90 of companies could
benefit from adding SlideShare to their content marketing
mix
THE BIG DATA GROUP
THE BIG DATA GROUP 12
Web Browser Market Share Percentage Of Companies By Marketing Channel
Yes856
No144
No413 Yes
587
Blogging
No692
Yes308
YouTube
No913
Yes87
SlideShare
With a little work companies can
significantly stand out online from their
peers
THE BIG DATA GROUP 13
Web Browser Market Share
Many reasons buyers cite for not
purchasing reserved instances prove
financially unsound
Top Reasons Vendors Donrsquot Use Content Marketing
bull Perceive content production as time-consuming and costly
bull Difficult to create content across multiple channels
bull Havenrsquot yet adopted ldquomediardquo mindset
THE BIG DATA GROUP
Vendors perceive content production to be expensive and time-consuming remaining focused on traditional marketing activities Some havenrsquot yet adopted a ldquomediardquo mindset
THE BIG DATA GROUP 14
Web Browser Market Share
Best practices for workflows hiring
and tools are suitable topics for future
studies
Future Topics
bull Guest blog posts LinkedIn Facebook and other channels
bull Content production workflows and approaches
bull Best practices for hiring and tools
THE BIG DATA GROUP
In future studies we may look at other content marketing channels as well as best practices for content production workflows hiring and tools
THE BIG DATA GROUP 15
Web Browser Market ShareVendors can achieve significant benefit by
diversifying their content marketing
channels
Marketing Recommendations For Vendors
bull Combine social media with content marketing
bull Sharing fresh content like posts slides and videos more effective than tweets alone
bull Diversify content marketing channels
bull Stand out from the competition by using SlideShare YouTube and blogs
bull Communicate core content in multiple forms across multiple channels
bull Produce shorter pieces with higher frequency
bull Short videos slideshows and posts are easier to create and more effective
THE BIG DATA GROUP
THE BIG DATA GROUP 16
Web Browser Market Share For More Information
David Feinleibdavethebigdatagroupcom
THE BIG DATA GROUP
THE BIG DATA GROUPThe Big Data Group works with technology vendors and buyers We consult on marketing strategy and implementation and on market research
The Big Data Group produces The Big Data Landscape Big Data Trends Big Data TV and The Big Data 100
THE BIG DATA GROUP 7
Web Browser Market Share
We evaluated a variety of social media and content marketing factors to rank the companies in the study
Normalization Approach
bull We evaluated the number of tweets blog posts YouTube videos and SlideShares from each company during the study period
bull The overall normalized score is based on a combination of these factors normalized on a scale of 1 - 100
THE BIG DATA GROUP 8
Web Browser Market Share Top 20 Big Data Companies By Tweets
THE BIG DATA GROUP
Big Data companies are actively using Twitter to promote their brands The average company tweets 28 times per month
LexisNexis
Opera
SAS
Kognitio
10gen
Cetas
BloomReach
Visually
Datameer
Mortar
Recommind
DataSift
Inrix
Alteryx
Autonomy
QlikView
MSSQL
TIBCO
Oracle
Greenplum
0 175 350 525 700
89
91
92
97
102
109
113
119
124
129
131
136
143
145
147
156
211
282
406
663
Tweets
Twitter was the most used marketing platform of the
channels we evaluated
THE BIG DATA GROUP 9
Web Browser Market Share Top 20 Big Data Companies By Blog Posts
Only 10 companies published more than 10 blog posts per month during the study period The average company publishes just 4 blog posts per month
Informatica
TIBCO
Visually
Cloudera
Hortonworks
SAS
10gen
Splunk
Alteryx
Greenplum
Cetas
GoodData
SAP
QlikView
Couchbase
InfoChimps
Tableau
MarkLogic
MySql
BloomReach
0 8 15 23 30
8
9
9
9
9
9
9
10
10
10
12
12
13
13
14
15
17
17
18
27
Blog Posts
Publishing blog posts consistently
remains challenging for most companies
THE BIG DATA GROUP
THE BIG DATA GROUP 10
Web Browser Market Share Top 20 Big Data Companies By YouTube Videos
Less than a third of the study group took advantage of YouTube as a content marketing channel Fewer than half the companies posted videos on YouTube
SAP
Couchbase
SAS
Inrix
Splunk
TIBCO
Hortonworks
Datameer
Birst
Tableau
Aerospike
MSSQL
Pentaho
Informatica
QlikView
Saffron
Atigeo
Alteryx
Mortar
Autonomy
0 15 30 45 60
2
2
2
3
3
3
3
4
4
4
6
9
9
9
9
11
12
18
20
51
YouTube Videos
Nearly three quarters of companies could
benefit from using YouTube for content
marketing
THE BIG DATA GROUP
THE BIG DATA GROUP 11
Web Browser Market Share Top Big Data Companies By SlideShares
Just 87 of companies in the study group took advantage of SlideShare for content marketing The study group posted only 29 Slideshares in total
Couchbase
Cetas
Alteryx
Kognitio
Splunk
Informatica
Cloudera
Datastax
InfoChimps
0 3 5 8 10
1
2
2
2
2
3
3
4
10
SlideShares
More than 90 of companies could
benefit from adding SlideShare to their content marketing
mix
THE BIG DATA GROUP
THE BIG DATA GROUP 12
Web Browser Market Share Percentage Of Companies By Marketing Channel
Yes856
No144
No413 Yes
587
Blogging
No692
Yes308
YouTube
No913
Yes87
SlideShare
With a little work companies can
significantly stand out online from their
peers
THE BIG DATA GROUP 13
Web Browser Market Share
Many reasons buyers cite for not
purchasing reserved instances prove
financially unsound
Top Reasons Vendors Donrsquot Use Content Marketing
bull Perceive content production as time-consuming and costly
bull Difficult to create content across multiple channels
bull Havenrsquot yet adopted ldquomediardquo mindset
THE BIG DATA GROUP
Vendors perceive content production to be expensive and time-consuming remaining focused on traditional marketing activities Some havenrsquot yet adopted a ldquomediardquo mindset
THE BIG DATA GROUP 14
Web Browser Market Share
Best practices for workflows hiring
and tools are suitable topics for future
studies
Future Topics
bull Guest blog posts LinkedIn Facebook and other channels
bull Content production workflows and approaches
bull Best practices for hiring and tools
THE BIG DATA GROUP
In future studies we may look at other content marketing channels as well as best practices for content production workflows hiring and tools
THE BIG DATA GROUP 15
Web Browser Market ShareVendors can achieve significant benefit by
diversifying their content marketing
channels
Marketing Recommendations For Vendors
bull Combine social media with content marketing
bull Sharing fresh content like posts slides and videos more effective than tweets alone
bull Diversify content marketing channels
bull Stand out from the competition by using SlideShare YouTube and blogs
bull Communicate core content in multiple forms across multiple channels
bull Produce shorter pieces with higher frequency
bull Short videos slideshows and posts are easier to create and more effective
THE BIG DATA GROUP
THE BIG DATA GROUP 16
Web Browser Market Share For More Information
David Feinleibdavethebigdatagroupcom
THE BIG DATA GROUP
THE BIG DATA GROUPThe Big Data Group works with technology vendors and buyers We consult on marketing strategy and implementation and on market research
The Big Data Group produces The Big Data Landscape Big Data Trends Big Data TV and The Big Data 100
THE BIG DATA GROUP 8
Web Browser Market Share Top 20 Big Data Companies By Tweets
THE BIG DATA GROUP
Big Data companies are actively using Twitter to promote their brands The average company tweets 28 times per month
LexisNexis
Opera
SAS
Kognitio
10gen
Cetas
BloomReach
Visually
Datameer
Mortar
Recommind
DataSift
Inrix
Alteryx
Autonomy
QlikView
MSSQL
TIBCO
Oracle
Greenplum
0 175 350 525 700
89
91
92
97
102
109
113
119
124
129
131
136
143
145
147
156
211
282
406
663
Tweets
Twitter was the most used marketing platform of the
channels we evaluated
THE BIG DATA GROUP 9
Web Browser Market Share Top 20 Big Data Companies By Blog Posts
Only 10 companies published more than 10 blog posts per month during the study period The average company publishes just 4 blog posts per month
Informatica
TIBCO
Visually
Cloudera
Hortonworks
SAS
10gen
Splunk
Alteryx
Greenplum
Cetas
GoodData
SAP
QlikView
Couchbase
InfoChimps
Tableau
MarkLogic
MySql
BloomReach
0 8 15 23 30
8
9
9
9
9
9
9
10
10
10
12
12
13
13
14
15
17
17
18
27
Blog Posts
Publishing blog posts consistently
remains challenging for most companies
THE BIG DATA GROUP
THE BIG DATA GROUP 10
Web Browser Market Share Top 20 Big Data Companies By YouTube Videos
Less than a third of the study group took advantage of YouTube as a content marketing channel Fewer than half the companies posted videos on YouTube
SAP
Couchbase
SAS
Inrix
Splunk
TIBCO
Hortonworks
Datameer
Birst
Tableau
Aerospike
MSSQL
Pentaho
Informatica
QlikView
Saffron
Atigeo
Alteryx
Mortar
Autonomy
0 15 30 45 60
2
2
2
3
3
3
3
4
4
4
6
9
9
9
9
11
12
18
20
51
YouTube Videos
Nearly three quarters of companies could
benefit from using YouTube for content
marketing
THE BIG DATA GROUP
THE BIG DATA GROUP 11
Web Browser Market Share Top Big Data Companies By SlideShares
Just 87 of companies in the study group took advantage of SlideShare for content marketing The study group posted only 29 Slideshares in total
Couchbase
Cetas
Alteryx
Kognitio
Splunk
Informatica
Cloudera
Datastax
InfoChimps
0 3 5 8 10
1
2
2
2
2
3
3
4
10
SlideShares
More than 90 of companies could
benefit from adding SlideShare to their content marketing
mix
THE BIG DATA GROUP
THE BIG DATA GROUP 12
Web Browser Market Share Percentage Of Companies By Marketing Channel
Yes856
No144
No413 Yes
587
Blogging
No692
Yes308
YouTube
No913
Yes87
SlideShare
With a little work companies can
significantly stand out online from their
peers
THE BIG DATA GROUP 13
Web Browser Market Share
Many reasons buyers cite for not
purchasing reserved instances prove
financially unsound
Top Reasons Vendors Donrsquot Use Content Marketing
bull Perceive content production as time-consuming and costly
bull Difficult to create content across multiple channels
bull Havenrsquot yet adopted ldquomediardquo mindset
THE BIG DATA GROUP
Vendors perceive content production to be expensive and time-consuming remaining focused on traditional marketing activities Some havenrsquot yet adopted a ldquomediardquo mindset
THE BIG DATA GROUP 14
Web Browser Market Share
Best practices for workflows hiring
and tools are suitable topics for future
studies
Future Topics
bull Guest blog posts LinkedIn Facebook and other channels
bull Content production workflows and approaches
bull Best practices for hiring and tools
THE BIG DATA GROUP
In future studies we may look at other content marketing channels as well as best practices for content production workflows hiring and tools
THE BIG DATA GROUP 15
Web Browser Market ShareVendors can achieve significant benefit by
diversifying their content marketing
channels
Marketing Recommendations For Vendors
bull Combine social media with content marketing
bull Sharing fresh content like posts slides and videos more effective than tweets alone
bull Diversify content marketing channels
bull Stand out from the competition by using SlideShare YouTube and blogs
bull Communicate core content in multiple forms across multiple channels
bull Produce shorter pieces with higher frequency
bull Short videos slideshows and posts are easier to create and more effective
THE BIG DATA GROUP
THE BIG DATA GROUP 16
Web Browser Market Share For More Information
David Feinleibdavethebigdatagroupcom
THE BIG DATA GROUP
THE BIG DATA GROUPThe Big Data Group works with technology vendors and buyers We consult on marketing strategy and implementation and on market research
The Big Data Group produces The Big Data Landscape Big Data Trends Big Data TV and The Big Data 100
THE BIG DATA GROUP 9
Web Browser Market Share Top 20 Big Data Companies By Blog Posts
Only 10 companies published more than 10 blog posts per month during the study period The average company publishes just 4 blog posts per month
Informatica
TIBCO
Visually
Cloudera
Hortonworks
SAS
10gen
Splunk
Alteryx
Greenplum
Cetas
GoodData
SAP
QlikView
Couchbase
InfoChimps
Tableau
MarkLogic
MySql
BloomReach
0 8 15 23 30
8
9
9
9
9
9
9
10
10
10
12
12
13
13
14
15
17
17
18
27
Blog Posts
Publishing blog posts consistently
remains challenging for most companies
THE BIG DATA GROUP
THE BIG DATA GROUP 10
Web Browser Market Share Top 20 Big Data Companies By YouTube Videos
Less than a third of the study group took advantage of YouTube as a content marketing channel Fewer than half the companies posted videos on YouTube
SAP
Couchbase
SAS
Inrix
Splunk
TIBCO
Hortonworks
Datameer
Birst
Tableau
Aerospike
MSSQL
Pentaho
Informatica
QlikView
Saffron
Atigeo
Alteryx
Mortar
Autonomy
0 15 30 45 60
2
2
2
3
3
3
3
4
4
4
6
9
9
9
9
11
12
18
20
51
YouTube Videos
Nearly three quarters of companies could
benefit from using YouTube for content
marketing
THE BIG DATA GROUP
THE BIG DATA GROUP 11
Web Browser Market Share Top Big Data Companies By SlideShares
Just 87 of companies in the study group took advantage of SlideShare for content marketing The study group posted only 29 Slideshares in total
Couchbase
Cetas
Alteryx
Kognitio
Splunk
Informatica
Cloudera
Datastax
InfoChimps
0 3 5 8 10
1
2
2
2
2
3
3
4
10
SlideShares
More than 90 of companies could
benefit from adding SlideShare to their content marketing
mix
THE BIG DATA GROUP
THE BIG DATA GROUP 12
Web Browser Market Share Percentage Of Companies By Marketing Channel
Yes856
No144
No413 Yes
587
Blogging
No692
Yes308
YouTube
No913
Yes87
SlideShare
With a little work companies can
significantly stand out online from their
peers
THE BIG DATA GROUP 13
Web Browser Market Share
Many reasons buyers cite for not
purchasing reserved instances prove
financially unsound
Top Reasons Vendors Donrsquot Use Content Marketing
bull Perceive content production as time-consuming and costly
bull Difficult to create content across multiple channels
bull Havenrsquot yet adopted ldquomediardquo mindset
THE BIG DATA GROUP
Vendors perceive content production to be expensive and time-consuming remaining focused on traditional marketing activities Some havenrsquot yet adopted a ldquomediardquo mindset
THE BIG DATA GROUP 14
Web Browser Market Share
Best practices for workflows hiring
and tools are suitable topics for future
studies
Future Topics
bull Guest blog posts LinkedIn Facebook and other channels
bull Content production workflows and approaches
bull Best practices for hiring and tools
THE BIG DATA GROUP
In future studies we may look at other content marketing channels as well as best practices for content production workflows hiring and tools
THE BIG DATA GROUP 15
Web Browser Market ShareVendors can achieve significant benefit by
diversifying their content marketing
channels
Marketing Recommendations For Vendors
bull Combine social media with content marketing
bull Sharing fresh content like posts slides and videos more effective than tweets alone
bull Diversify content marketing channels
bull Stand out from the competition by using SlideShare YouTube and blogs
bull Communicate core content in multiple forms across multiple channels
bull Produce shorter pieces with higher frequency
bull Short videos slideshows and posts are easier to create and more effective
THE BIG DATA GROUP
THE BIG DATA GROUP 16
Web Browser Market Share For More Information
David Feinleibdavethebigdatagroupcom
THE BIG DATA GROUP
THE BIG DATA GROUPThe Big Data Group works with technology vendors and buyers We consult on marketing strategy and implementation and on market research
The Big Data Group produces The Big Data Landscape Big Data Trends Big Data TV and The Big Data 100
THE BIG DATA GROUP 10
Web Browser Market Share Top 20 Big Data Companies By YouTube Videos
Less than a third of the study group took advantage of YouTube as a content marketing channel Fewer than half the companies posted videos on YouTube
SAP
Couchbase
SAS
Inrix
Splunk
TIBCO
Hortonworks
Datameer
Birst
Tableau
Aerospike
MSSQL
Pentaho
Informatica
QlikView
Saffron
Atigeo
Alteryx
Mortar
Autonomy
0 15 30 45 60
2
2
2
3
3
3
3
4
4
4
6
9
9
9
9
11
12
18
20
51
YouTube Videos
Nearly three quarters of companies could
benefit from using YouTube for content
marketing
THE BIG DATA GROUP
THE BIG DATA GROUP 11
Web Browser Market Share Top Big Data Companies By SlideShares
Just 87 of companies in the study group took advantage of SlideShare for content marketing The study group posted only 29 Slideshares in total
Couchbase
Cetas
Alteryx
Kognitio
Splunk
Informatica
Cloudera
Datastax
InfoChimps
0 3 5 8 10
1
2
2
2
2
3
3
4
10
SlideShares
More than 90 of companies could
benefit from adding SlideShare to their content marketing
mix
THE BIG DATA GROUP
THE BIG DATA GROUP 12
Web Browser Market Share Percentage Of Companies By Marketing Channel
Yes856
No144
No413 Yes
587
Blogging
No692
Yes308
YouTube
No913
Yes87
SlideShare
With a little work companies can
significantly stand out online from their
peers
THE BIG DATA GROUP 13
Web Browser Market Share
Many reasons buyers cite for not
purchasing reserved instances prove
financially unsound
Top Reasons Vendors Donrsquot Use Content Marketing
bull Perceive content production as time-consuming and costly
bull Difficult to create content across multiple channels
bull Havenrsquot yet adopted ldquomediardquo mindset
THE BIG DATA GROUP
Vendors perceive content production to be expensive and time-consuming remaining focused on traditional marketing activities Some havenrsquot yet adopted a ldquomediardquo mindset
THE BIG DATA GROUP 14
Web Browser Market Share
Best practices for workflows hiring
and tools are suitable topics for future
studies
Future Topics
bull Guest blog posts LinkedIn Facebook and other channels
bull Content production workflows and approaches
bull Best practices for hiring and tools
THE BIG DATA GROUP
In future studies we may look at other content marketing channels as well as best practices for content production workflows hiring and tools
THE BIG DATA GROUP 15
Web Browser Market ShareVendors can achieve significant benefit by
diversifying their content marketing
channels
Marketing Recommendations For Vendors
bull Combine social media with content marketing
bull Sharing fresh content like posts slides and videos more effective than tweets alone
bull Diversify content marketing channels
bull Stand out from the competition by using SlideShare YouTube and blogs
bull Communicate core content in multiple forms across multiple channels
bull Produce shorter pieces with higher frequency
bull Short videos slideshows and posts are easier to create and more effective
THE BIG DATA GROUP
THE BIG DATA GROUP 16
Web Browser Market Share For More Information
David Feinleibdavethebigdatagroupcom
THE BIG DATA GROUP
THE BIG DATA GROUPThe Big Data Group works with technology vendors and buyers We consult on marketing strategy and implementation and on market research
The Big Data Group produces The Big Data Landscape Big Data Trends Big Data TV and The Big Data 100
THE BIG DATA GROUP 11
Web Browser Market Share Top Big Data Companies By SlideShares
Just 87 of companies in the study group took advantage of SlideShare for content marketing The study group posted only 29 Slideshares in total
Couchbase
Cetas
Alteryx
Kognitio
Splunk
Informatica
Cloudera
Datastax
InfoChimps
0 3 5 8 10
1
2
2
2
2
3
3
4
10
SlideShares
More than 90 of companies could
benefit from adding SlideShare to their content marketing
mix
THE BIG DATA GROUP
THE BIG DATA GROUP 12
Web Browser Market Share Percentage Of Companies By Marketing Channel
Yes856
No144
No413 Yes
587
Blogging
No692
Yes308
YouTube
No913
Yes87
SlideShare
With a little work companies can
significantly stand out online from their
peers
THE BIG DATA GROUP 13
Web Browser Market Share
Many reasons buyers cite for not
purchasing reserved instances prove
financially unsound
Top Reasons Vendors Donrsquot Use Content Marketing
bull Perceive content production as time-consuming and costly
bull Difficult to create content across multiple channels
bull Havenrsquot yet adopted ldquomediardquo mindset
THE BIG DATA GROUP
Vendors perceive content production to be expensive and time-consuming remaining focused on traditional marketing activities Some havenrsquot yet adopted a ldquomediardquo mindset
THE BIG DATA GROUP 14
Web Browser Market Share
Best practices for workflows hiring
and tools are suitable topics for future
studies
Future Topics
bull Guest blog posts LinkedIn Facebook and other channels
bull Content production workflows and approaches
bull Best practices for hiring and tools
THE BIG DATA GROUP
In future studies we may look at other content marketing channels as well as best practices for content production workflows hiring and tools
THE BIG DATA GROUP 15
Web Browser Market ShareVendors can achieve significant benefit by
diversifying their content marketing
channels
Marketing Recommendations For Vendors
bull Combine social media with content marketing
bull Sharing fresh content like posts slides and videos more effective than tweets alone
bull Diversify content marketing channels
bull Stand out from the competition by using SlideShare YouTube and blogs
bull Communicate core content in multiple forms across multiple channels
bull Produce shorter pieces with higher frequency
bull Short videos slideshows and posts are easier to create and more effective
THE BIG DATA GROUP
THE BIG DATA GROUP 16
Web Browser Market Share For More Information
David Feinleibdavethebigdatagroupcom
THE BIG DATA GROUP
THE BIG DATA GROUPThe Big Data Group works with technology vendors and buyers We consult on marketing strategy and implementation and on market research
The Big Data Group produces The Big Data Landscape Big Data Trends Big Data TV and The Big Data 100
THE BIG DATA GROUP 12
Web Browser Market Share Percentage Of Companies By Marketing Channel
Yes856
No144
No413 Yes
587
Blogging
No692
Yes308
YouTube
No913
Yes87
SlideShare
With a little work companies can
significantly stand out online from their
peers
THE BIG DATA GROUP 13
Web Browser Market Share
Many reasons buyers cite for not
purchasing reserved instances prove
financially unsound
Top Reasons Vendors Donrsquot Use Content Marketing
bull Perceive content production as time-consuming and costly
bull Difficult to create content across multiple channels
bull Havenrsquot yet adopted ldquomediardquo mindset
THE BIG DATA GROUP
Vendors perceive content production to be expensive and time-consuming remaining focused on traditional marketing activities Some havenrsquot yet adopted a ldquomediardquo mindset
THE BIG DATA GROUP 14
Web Browser Market Share
Best practices for workflows hiring
and tools are suitable topics for future
studies
Future Topics
bull Guest blog posts LinkedIn Facebook and other channels
bull Content production workflows and approaches
bull Best practices for hiring and tools
THE BIG DATA GROUP
In future studies we may look at other content marketing channels as well as best practices for content production workflows hiring and tools
THE BIG DATA GROUP 15
Web Browser Market ShareVendors can achieve significant benefit by
diversifying their content marketing
channels
Marketing Recommendations For Vendors
bull Combine social media with content marketing
bull Sharing fresh content like posts slides and videos more effective than tweets alone
bull Diversify content marketing channels
bull Stand out from the competition by using SlideShare YouTube and blogs
bull Communicate core content in multiple forms across multiple channels
bull Produce shorter pieces with higher frequency
bull Short videos slideshows and posts are easier to create and more effective
THE BIG DATA GROUP
THE BIG DATA GROUP 16
Web Browser Market Share For More Information
David Feinleibdavethebigdatagroupcom
THE BIG DATA GROUP
THE BIG DATA GROUPThe Big Data Group works with technology vendors and buyers We consult on marketing strategy and implementation and on market research
The Big Data Group produces The Big Data Landscape Big Data Trends Big Data TV and The Big Data 100
THE BIG DATA GROUP 13
Web Browser Market Share
Many reasons buyers cite for not
purchasing reserved instances prove
financially unsound
Top Reasons Vendors Donrsquot Use Content Marketing
bull Perceive content production as time-consuming and costly
bull Difficult to create content across multiple channels
bull Havenrsquot yet adopted ldquomediardquo mindset
THE BIG DATA GROUP
Vendors perceive content production to be expensive and time-consuming remaining focused on traditional marketing activities Some havenrsquot yet adopted a ldquomediardquo mindset
THE BIG DATA GROUP 14
Web Browser Market Share
Best practices for workflows hiring
and tools are suitable topics for future
studies
Future Topics
bull Guest blog posts LinkedIn Facebook and other channels
bull Content production workflows and approaches
bull Best practices for hiring and tools
THE BIG DATA GROUP
In future studies we may look at other content marketing channels as well as best practices for content production workflows hiring and tools
THE BIG DATA GROUP 15
Web Browser Market ShareVendors can achieve significant benefit by
diversifying their content marketing
channels
Marketing Recommendations For Vendors
bull Combine social media with content marketing
bull Sharing fresh content like posts slides and videos more effective than tweets alone
bull Diversify content marketing channels
bull Stand out from the competition by using SlideShare YouTube and blogs
bull Communicate core content in multiple forms across multiple channels
bull Produce shorter pieces with higher frequency
bull Short videos slideshows and posts are easier to create and more effective
THE BIG DATA GROUP
THE BIG DATA GROUP 16
Web Browser Market Share For More Information
David Feinleibdavethebigdatagroupcom
THE BIG DATA GROUP
THE BIG DATA GROUPThe Big Data Group works with technology vendors and buyers We consult on marketing strategy and implementation and on market research
The Big Data Group produces The Big Data Landscape Big Data Trends Big Data TV and The Big Data 100
THE BIG DATA GROUP 14
Web Browser Market Share
Best practices for workflows hiring
and tools are suitable topics for future
studies
Future Topics
bull Guest blog posts LinkedIn Facebook and other channels
bull Content production workflows and approaches
bull Best practices for hiring and tools
THE BIG DATA GROUP
In future studies we may look at other content marketing channels as well as best practices for content production workflows hiring and tools
THE BIG DATA GROUP 15
Web Browser Market ShareVendors can achieve significant benefit by
diversifying their content marketing
channels
Marketing Recommendations For Vendors
bull Combine social media with content marketing
bull Sharing fresh content like posts slides and videos more effective than tweets alone
bull Diversify content marketing channels
bull Stand out from the competition by using SlideShare YouTube and blogs
bull Communicate core content in multiple forms across multiple channels
bull Produce shorter pieces with higher frequency
bull Short videos slideshows and posts are easier to create and more effective
THE BIG DATA GROUP
THE BIG DATA GROUP 16
Web Browser Market Share For More Information
David Feinleibdavethebigdatagroupcom
THE BIG DATA GROUP
THE BIG DATA GROUPThe Big Data Group works with technology vendors and buyers We consult on marketing strategy and implementation and on market research
The Big Data Group produces The Big Data Landscape Big Data Trends Big Data TV and The Big Data 100
THE BIG DATA GROUP 15
Web Browser Market ShareVendors can achieve significant benefit by
diversifying their content marketing
channels
Marketing Recommendations For Vendors
bull Combine social media with content marketing
bull Sharing fresh content like posts slides and videos more effective than tweets alone
bull Diversify content marketing channels
bull Stand out from the competition by using SlideShare YouTube and blogs
bull Communicate core content in multiple forms across multiple channels
bull Produce shorter pieces with higher frequency
bull Short videos slideshows and posts are easier to create and more effective
THE BIG DATA GROUP
THE BIG DATA GROUP 16
Web Browser Market Share For More Information
David Feinleibdavethebigdatagroupcom
THE BIG DATA GROUP
THE BIG DATA GROUPThe Big Data Group works with technology vendors and buyers We consult on marketing strategy and implementation and on market research
The Big Data Group produces The Big Data Landscape Big Data Trends Big Data TV and The Big Data 100
THE BIG DATA GROUP 16
Web Browser Market Share For More Information
David Feinleibdavethebigdatagroupcom
THE BIG DATA GROUP
THE BIG DATA GROUPThe Big Data Group works with technology vendors and buyers We consult on marketing strategy and implementation and on market research
The Big Data Group produces The Big Data Landscape Big Data Trends Big Data TV and The Big Data 100
